My friend David Wex of Urban Capital Property Group — who I featured in my “BARED” blog series back in 2016 — was recently interviewed by architect Vincent Van den Brink (of Breakhouse) for the firm’s podcast called, Design Makes Everything Better. It’s a great listen and I particularly like the bit around branded vs. opportunistic real estate development. In the case of Urban Capital, David would describe his firm as being a branded developer. They build a specific product and it doesn’t really change when they build across Toronto and in other markets. Expect exposed concrete ceilings and exposed ducts, among other things. If you can’t see the embedded podcast above, you can have a listen over here.
Daily insights for city builders, delivered every morning at 6 AM ET. I’m Brandon Donnelly — a Toronto-based real estate developer and founder of Globizen. I’ve been writing here since 2013.
https://dmeb.castos.com/episodes/interview-with-david-wex
2 responses to “Design makes everything better — architecture as product”
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[…] project, which is not that dissimilar from what David Wex of Urban Capital was talking about in this recent podcast. Their projects are a specific kind of product. They generally repeat it, and if that’s not […]
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[…] The first way is to obviously focus on building your own brand alongside or in lieu of strong project brands. One example of this is Toronto-based Urban Capital. They build a specific kind of building/product and, to the extent that it’s possible, it doesn’t change whether they’re building a condominium in Saskatoon or in Halifax. David Wex, one of the partners, describes this as branded vs. opportunistic real estate development. […]
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