
Every single real estate development project I have worked on has generally gone something like this:
Design the project.
Budget the project.
Realize: "Oh shit, this is way too expensive and will never work."
Cut out some of the parking (a loss leader on most projects).
Look for value engineering and other creative opportunities.
Repeat the cycle until the project works (hopefully).
This is so typical that if I went through this process and everything just magically worked, I would be immediately suspicious. This can't be. We must be overlooking something! The expectation is that the project isn't going to work until we, as developers, figure out a way to make it work.
This is what we mean around here when we say that "development happens on the margin." Projects are sensitive to even slight changes in market conditions. If rents soften, costs go up, and/or interest rates move in the wrong direction, that could be the end.
Current market conditions have only heightened this dynamic. More than ever, developers need to be both creative problem-solvers and disciplined managers because there's very little elasticity on the revenue side to help cover up any mistakes (if the revenue side even exists at all!).
Development is hard. But working through challenges is a big part of what makes it so rewarding. On that happy note, enjoy the long weekend, everyone.
Cover photo by Shivendu Shukla on






