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People like TikTok and grocery stores

Dan Frommer has just just released his latest Consumer Trends report (2023). If you’d like to download a free copy, you can do that over here. It is amazing to see how big of a deal Tik Tok has become. In Q3 2022, the average Android user spent 98 minutes per day in the app. That is a lot, and it’s roughly 2x what Facebook and Instagram each saw (though if you combine these two apps, I guess they’re pretty similar). Either way, this is where people’s attention is now being spent. For those of us in real estate, the report also has some interesting slides on grocery stores. The key message here is that physical stores remain hugely important.

The year-over-year change in online grocery spending is now flat to a little negative:

No matter which generation you ask, more people prefer shopping for groceries in-store, versus online:

And even when people do shop for groceries “online”, they still tend to pick them up from their local store or have that local store deliver it to them (so the store matters):

For the full report, click here.

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