Despite COVID-19, I am still going to work and going to the gym. (Zoom and Peleton are up 23% and 6%, respectively, from February 21 to March 5, presumably because there’s a belief we’re all going to start doing less of these two things.)
On my walk home from the gym today I noticed that some new wayfinding had just been installed at the corner of Church and Wellington. I’m not sure how long it has been up, but I am fairly certain it is new. Here is a photo.
The wayfinding is part of the City of Toronto’s TO360 project, which was launched in 2011 and includes everything from transit shelter maps to finger posts like the one you see here. (Don’t worry, I am confident that detailed shadow studies were conducted before this thing was erected.)
The “Astral” street furniture that we still have kicking around this city can’t be removed fast enough and so wayfinding like this is a significant improvement. I like the designs.
But I also think the project is important from a placemaking standpoint. Signage like this helps to brand the city and the places with in it. It also signals a certain degree of internationalism, because wayfinding is most useful for visitors.
So I am happy to see more of these going up.