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Class action litigation filed against GoPro

Snowboarding season is starting late for me this year. But that doesn’t mean it will be any less epic. So far this season Jackson Hole has had 221″ of snow.

This year I’m introducing a GoPro gimbal stabilizer into the mix. Here is a good example video of the difference a stabilizer makes – buttery smooth video footage. I am a big nerd when it comes to gear and tech, and I guess many other things as well.

But judging by GoPro’s stock right now and the cliff it fell off of at the beginning of this month, I may be in the minority when it comes to worrying about buttery smooth snowboarding videos.

Sales over the holiday season were disappointing and they recently announced that they’re discontinuing the Karma drone. GoPro is now said to be shopping for a buyer.

Part of the problem may be their narrow action sports use case. When I’m on a mountain, I love my GoPro gear. But when I’m not snowboarding, I struggle to find consistent value in it. We all just use our phones to capture photo and video.

To make matters worse, class action litigation was recently filed against GoPro, and the company’s CEO and CFO. Investors are claiming that they failed to disclose, among other things, that demand for the GoPro brand had declined dramatically.

Who do you think would be a good buyer for GoPro?

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