
I'm writing this post from the concourse level of Place Ville Marie Esplanade in Montréal (also known as Galerie PVM) while I wait for my next meeting. Like the PATH in Toronto, the space I'm in is part of an underground network of restaurants, shops, and circulation spaces that runs through downtown Montréal.
But what makes the space I'm in right now particularly noteworthy is that I'm sitting beneath an enormous glass roof supported by 18 glass beams measuring 15 meters long and 0.9 meters tall. So, while I am below grade, I have a clear view of The Ring, Mont-Royal, and the street life happening above me.

Underground "malls" like Toronto's PATH and Montréal's RÉSO were a somewhat obvious urban solution to inclement weather. But they are often criticized for sucking life underground and making the streets at grade feel dead.
When I've toured my American friends through Toronto's CBD in the past, I've heard comments like, "How come you have no retail downtown? It feels dead." And then I have to cheekily say, "Oh, well, we actually have tons of it, we just decided to hide it all underground so it's harder to find and confusing to navigate."
The way you start to counteract these negatives — lack of street life and challenging wayfinding — is to do what Sid Lee Architecture did masterfully here at Place Ville Marie. To the extent possible, you make grade and below grade feel like one space.

How 300,000 commuters built a retail destination
Why retail at Toronto's Union Station was inevitable
Good morning, and welcome back to work and school.
I remember a moment very early on in my development career when I was sitting in a boardroom with dozens of "gray hairs" and the topic of Toronto's Union Station revitalization came up. Specifically, the proposed plan to dig out a new basement and add significant retail throughout the station. This was before construction had started in 2010 and it was considered a rather novel move.
At the time, Union Station was essentially a transit hub with a few ancillary retail offerings like Jugo Juice and Cinnabon (for the good smells). My comment was along the lines of "Finally, more retail, what a great idea," but everyone looked at me like I had three heads. The consensus in the room was, "It'll never work, Brandon." And what was implied was that I just didn't have enough real estate experience to get that.
But what I didn't understand was their reaction. Union Station is the busiest mobility hub in the country. Hundreds of thousands of people pass through it each day. Today, I think the number is somewhere around 300,000 people. This is like the entire population of Markham or Vaughan passing through one building every single day. It's hard to imagine a better anchor than rail. Surely, if you put retail in front of this foot traffic, you'll be able to monetize it!
Fast forward to today.
Over the weekend, Bianca and I took the subway to a Raptors game. As we walked through the concourse, the first thing I said to her was, "I really love what they have done here. Union finally feels like a station fit for a global city like Toronto." It feels grand, there are global retailers like Uniqlo, Shake Shack, Arabica, and many others, and the wayfinding seems to only be getting better. The pathway to Scotiabank Arena felt deliberate — finally.
I have no firsthand experience with the revitalization program or the leasing at Union Station. So I couldn't tell you quantitatively how the stores and restaurants are performing. I also recognize that construction was massively delayed and ran over budget. But anecdotally, I can say that you do have to wait a long time for a burger from Shake Shack, even late at night. The place is always busy.
Union Station seems well on its way to being a commercial success, and it seems to be establishing itself not only as a mixed-use rail hub, but as a destination in downtown Toronto. If any of you have firsthand experience, please drop a comment below.
Cover photo from Toronto Union

There are now over 2,300 cities and towns across the US where Amazon offers free same-day grocery delivery for Prime members. This means a 2-hour delivery from an Amazon Fresh or Whole Foods Market. And apparently, 90% of what people buy this way is perishable, namely, fruit. Perishable food purchases also increased 30x this year, according to the company.
When it comes to online grocery shopping, this falls under what is typically referred to as the "delivery" bucket. There are three main shopping categories. The delivery bucket, which is now the largest category, gets fulfilled through a local grocery store. It's an Instacart worker or someone else collecting your food and delivering it to your home.
The next largest bucket is pickup, or click-and-collect. This is where a consumer buys what they want online and then picks it up in person. Lastly, there's the ship-to-home category. This is typically for non-perishable products, and the difference here is that the goods are coming from a distribution center, as opposed to a local grocery store. Think of it like a typical purchase from Amazon.
The grocery model continues to evolve rapidly. But local stores — and the real estate that houses them — seem to be remaining central to it. In Toronto, I don't normally shop at Whole Foods Market, but there is one very close to Parkview Mountain House that I like shopping at when I'm in Park City. And every time I go, it feels more like an Amazon store.
There's special pricing and deals for Prime members. The Amazon One palm scanning technology is at every register. And there's an Amazon return facility in the store to deal with that thing you erroneously ordered from China. It's all becoming seamlessly integrated with the broader Amazon ecosystem.
So from a real estate standpoint, the brick-and-mortar store is not being supplanted in the way that people once speculated. The physical store is just continuing to evolve to meet a changing omnichannel landscape, acting as a grocery store, distribution center, physical customer service center, casual restaurant, and more.
If anything, this makes the real estate more, rather than less, valuable.
Cover photo by Karsten Winegeart on Unsplash
