Tonight I finally got the opportunity to visit the Stockyards retail center at the corner of St. Clair West and Weston Road in Toronto. It’s a 550,000 square foot complex that was only recently completed. The major anchor tenant is Target and it just so happens to be the first new construction Target in Canada.

What’s interesting about the Stockyards development is that it’s a reinvention of the suburban big box store format that we all know so well. You know, the big store surrounded by a sea of parking. And from my past experience working on projects similar to this one, I can tell you that the Stockyards project is generally loved by planners at the city.

So what’s the big deal?

Let’s first look at how it would work for a traditional big box store development. Assume you’re a developer and you’re trying to secure a 150,000 square foot big box store tenant for your site.

Historically, in order for that tenant to even consider signing with you, you’d need to be able to offer her a single level format. In other words, her 150,000 square feet needs to be all on one level. Multiple levels are more expensive to build and they add another layer of complexity when it comes to shopping carts, back of house loading, and so on.

On top of this, she’s going to have onerous parking requirements. It wouldn’t be unheard of for her to ask–or demand–for 3.5 parking stalls per 1,000 square feet of rentable area. If you do the math in this example (150,000 / 1,000 x 3.5), you get 525 parking spots. This number usually exceeds any of the parking requirements that your local municipality might have. And historically, it has always been surface parking. So forget about building a parking garage and don’t even waste a second thinking about underground parking. That’s way too expensive.

Finally, the tenant will want her building oriented in such a way that the entrance is directly in front of the largest possible number of parking stalls. Usually this means that the front of the building is facing inward, away from the street, and the rear of the building is facing outward towards the rest of the city. If you could provide all of this and the demographics in your catchment radius were favorable for her business, you’d be in a pretty good position to sign a deal.

The problem with this format is that most cities don’t want it anymore. It goes against everything that most progressive cities are trying to promote in terms of walkable and transit-oriented communities. Large surface parking lots don’t make for great cities and neither do introverted buildings. At the same time, land values are getting to a point where developers need to use their land more intensively. Big surface parking lots just aren’t the highest and best use.

So how then do you make big box retailing work?

That’s where the Stockyards comes in. What they’ve done is put smaller retailers along the perimeter of the site with direct access from the sidewalk; they’ve buried the parking in the middle of the site (and built structured parking); and they’ve moved the anchor and larger tenants (Target, Winners, etc.) to the second floor. I don’t think that all big box stores would go for this, but Target is known to be one of the more progressive in this regard.

So functionally, if you’re taking transit and walking along the street, you have shops engaging you and you’re not looking at the loading area of some big box store. And if you happen to be driving–as many people do to big box stores–you can either drive in and park on the ground floor (and then take an escalator up) or you can drive up the second floor parking area and walk right into the store as you normally would. What they’ve basically done is adapted big box stores to a more urban context. 

Now, I can see why many at the city like this development and I certainly think it’s a step in the right direction in terms of getting both developers and tenants to think more urban. But I wouldn’t say that we’ve nailed the formula here. When I was there the space felt empty and I had trouble orienting myself after I parked. But it’s certainly a major improvement compared to the big box stores across the street.

If you’ve had a chance to visit the Stockyards, I would love to hear from you in the comment section below.

Since I started blogging last year, I’ve been getting regular emails from both people I know and from readers I don’t know (but hope to one day meet) asking for advice on buying real estate. Usually somebody sends me the link to a place they’re thinking about buying, and they want to know what I think about the property and the neighborhood.

I’m more than happy to help when I can and I try to be brutally honest in terms of what I think. What’s interesting about this dynamic though, is that I don’t have a vested interest in any of the outcomes. Whether I tell that person I love the place or that it’s shit, I don’t stand to gain anything. And that means I can be brutally honest. It’s for this same reason that customer reviews on websites can work so well. 

Because on the flip side, if I make money when you buy, then guess what, I’m going to want you to buy. That’s how it works for any industry–from financial services to real estate to retail. That’s why some stores will promote the fact that their sales people are not on commission. Although you could argue that those sales people are then less motivated to help you.

In any event, all of this got me wondering if there isn’t some way to take customer reviews to the next level. Could a decentralized sales model work?

Last year I had a conference call with one of the chief officers of one of the top 3 real estate websites in the US and I was told that they had actually tested a “social buying model.” It ultimately failed, but it strikes me as an interesting concept. Reviews are starting to feel a bit dated now on the social web, but I think the idea of crowdsourced input is here to stay.

Image: Flickr

Here’s an interesting graph I found on Businessweek that outlines retail sales growth in America over the past decade:

What’s interesting is not that furniture stores suffered during the housing crisis of 2008-2009 - this much is obvious - but that there seems to be a few other trends at work.

For one, warehouse club sales have gone from being the highest growth to the slowest growth sector (excluding, for a second, department stores). The urbanist in me wonders if this has to do with “The Great Inversion.” That is, the trend towards more and more young people choosing to live in inner city neighbourhoods - where warehouse club penetration is low - as opposed to the suburbs.

The other notable sector is department stores. It’s the only sector that seemingly hasn’t been able to rebound along with the rest of the economy. I think this points to another larger trend at play: there are structural problems with the department store model. They’ve been beaten up by category killers, the internet and the fact that individual retailers seem to want to manage their own brands and experiences from top to bottom.

I know that for me, personally, I rarely shop at department stores. What about you?