As we all try to figure out what the future of the condominium market looks like in Toronto, it might be helpful to consider the forms it has taken over the years. When our nascent condominium market started to emerge in the 1990s, it solved a clear problem: it was an affordable solution for first-time buyers. It was a way to buy a place, build equity, and then trade up to a single-family house.
Because of this use case, it was also true that pre-construction condominiums typically sold at a discount relative to resales. This was because buyers wanted to be compensated for the time they had to wait to move in and the risk of buying something off a plan.
As the market grew and evolved (and the cost of constructing new housing rose), this pricing dynamic flipped, and pre-construction condominiums started to be priced at a premium relative to resales. The narrative, then, was that new condos were newer and nicer relative to older stock.
But more importantly, it was also because the buyer profile shifted more toward investors, and therefore, the problem to be solved also changed. Investors, as we spoke about here, started to view the timeline to occupancy as a feature rather than a bug. It meant more time for the unit to appreciate and more time for rents to grow.
This market largely disappeared in 2022, and so now the industry has returned to focusing on end-users. But Toronto is a different, more urban city than it was in the 1990s. Somewhere around 95% of the new housing built in the city is now multi-unit housing. The Baby Boomer generation is also starting to age out of staircases and low-rise houses.
Today, at this very moment, the pre-construction market is trying to address a new problem: large, luxury suites for wealthy buyers. It's the most fertile segment of the market. But how deep is this buyer pool? And what does it tell us about the next condominium cycle? The only thing we know with any certainty right now is that we're seeing a return to end-users.
I came across these survey results in a guest column by Wendy Waters in Connect CRE Canada called, "What Will Attract Young Professionals to a New Rental-Apartment Building?" If I ignore the typo in "strong cel [sic] signal" and just look at the results, many of them are intuitively obvious. The vast majority of renters believe that in-suite laundry is essential, and it's the number-one want in this survey.
Pet-friendly is also not surprising given that pets are going to outnumber kids in most new purpose-built rental apartment buildings. And, of course, people want connectivity. I interpret high-speed wireless and strong cell signal throughout the building to specifically mean the common areas. Presumably, 100% of people want internet and cell signal within their apartments.
At the same time, there are some other interesting results. For example, 55% of respondents (in this segment) said that a private balcony is essential and 97% said it was either essential or a nice-to-have.
There's a common debate in developer boardrooms about whether private outdoor spaces are essential to sell or lease an apartment and there are certainly rental developers who abstain from them altogether. But tenants seem to like them a lot, at least according to this survey. And a "nice-to-have" is still something that helps with leasing.
People also seem to want a king-size bed. Whether they'd be willing to pay for the additional space is a separate matter. There is always an affordability and willingness to pay dimension to surveys. I mean, who wouldn't like more? But a larger primary bedroom appears on this list and, right now, there's a growing sense in the market that buyers and tenants want livable spaces over things like podcasting rooms and ski simulators.
From a Maslow's hierarchy of needs perspective, this seems to make sense. People want their physiological needs — such as a comfy bed — solved first, and then they'll worry about finding self-actualization in their new podcast.
Cover photo by Lotus Design N Print on Unsplash
Chart via Connect Canada CRE
Now that One Delisle is nearing its final height, the team hired Jacob Côté Photography to go out and capture some progress photos of the site. If you'd like to take a look, they're posted over on Globizen's blog journal. My absolute favourite is the twilight-hour shot with the light blue sky and view toward downtown and the lake. It's the kind of shot that reminds me why I love Toronto.
In other news, the structural backup wall is now underway along the Yonge Street retail frontage. This structure will allow for the reinstatement of the Art Deco facade that was dismantled, catalogued, and stored off-site since the start of construction. Following this, the remainder of the ground floor will be clad in curtain wall (pictured below).
The structural steel for the top of the building, or what we internally call the "architectural crown," was also recently delivered to site. This structure will frame a two-storey volume at the top of the building, conceal the mechanical penthouse, and serve as the building's last important architectural move. Watch for it this summer.
Lastly, we welcomed a select number of brokers to site this week to tour our recently completed model suites. If you have clients you'd like to bring to site or if you yourself are interested, I would encourage you to reach out to the team to book a private site tour. Email sales@onedelisle.com or phone 416-551-4520.