Porsche released its first electric car back in 2019. It was the 2020 Porsche Taycan, which was fairly similar to the Porsche Panamera sedan in terms of price, performance, and styling, except that it was fully electric. So if you were in the market for a very expensive sedan, it was more about whether or not you wanted an electric vehicle or a vehicle with an internal combustion engine (ICE).
In the quarter in which it launched (Q4 2019), the Taycan ended up only representing about 7% of Porsche North America’s overall sedan sales. But by the second quarter of the following year it was nearly 50%. And in the first quarter of this year (2021), it was over 80% of their sedan sales. That was fast. Pretty soon, I would imagine there will be no point in even making the Panamera.
Now, the Panamera and Taycan aren’t exactly mainstream vehicles. But I found the above chart (which is from Bloomberg Green) interesting in that it feels like an all-things-being-equal kind of question. If you happen to be in the market for a six-figure Porsche sedan — and all things are kind of equal — would you rather an electric model or one that runs on gas? Already most people are choosing the former.
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