Daily insights for city builders, delivered every morning at 6 AM ET. I’m Brandon Donnelly — a Toronto-based real estate developer and founder of Globizen. I’ve been writing here since 2013.

You never really own it. You simply look after it for a few years.

I have been wearing an Apple Watch for many years and I love it. I love tracking my workouts. I love seeing my altitude when I’m snowboarding. And I love using it to pay for almost everything. Today I also learned that when you dive into a body of water, it’ll tell you the temperature of said water and your depth. It’s all pretty incredible and, of course, it’s only going to get better.

Like clockwork (bad pun), new features are continually being added and that means that the watch I have on my wrist right now will likely be obsolete in a matter of a few years. This is a good thing because it means the tech is continually getting better. But it’s also a bad thing because it means my current watch doesn’t have any real longevity.

Legacy watch companies like Patek Philippe have sold us on the idea that a watch is something you keep for a lifetime and then pass down to the next generation. And there’s something wonderfully romantic about this idea, which is why people do/did it.

But today, Apple Watches alone outsell the entire Swiss watch industry. Meaning, most people have moved on from this romantic idea of a watch. We want new diving features! And there’s part of me that feels sad about this. My parents got me my current watch and it would be nice if I could tell that to the next generation of our family.

3 responses to “You never really own it. You simply look after it for a few years.”

  1. Myron Nebozuk Avatar
    Myron Nebozuk

    My social group used to collect and trade historically and technically interesting guns. That’s no longer possible in Canada if your “intersection” is physics and aesthetics. We’ve moved onto watches: Pateks, Rolexes, Omegas and a few other brands. Not a single one of us own a so-called smart watch. Although I’m the only architect in this group, I suspect that the less is more ethos is strong in this group.

    I might however get a smart watch if someone develops a feature that can tell me when my Husky has crossed the Arctic Circle to join his brethren.

  2. Jakob P Avatar
    Jakob P

    I used to own a Casio watch that needs close to zero maintenance: It synchronizes daily with long-distance radio transmission, it can live entirely on solar power and never needs to be charged, it had an eternal calendar and an extra watch hand to show another timezone. Tts watch hands gently glow in the dark quite a bit after sundown by emitting UV rays that it soaked up, or something. Also it had a comparatively sturdy build with sapphire glass and stainless steel, but still minimizing thickness as good as possible.

    It did one thing exceptionally well: to show the time whenever one looks at it, and to stay out of the way otherwise. It was not a cheap watch, but also not an expensive collector’s watch.

    Apple completely destroyed the availability of this mid-market kind of device. All the models you can buy nowadays are either cheapo entry-level watches without radio synchronization or solar power, or models that are huge and in your face. Somehow everything consumes much more power than 10 years ago and instead of increasing battery times, we now have to charge not just phones daily, but also watches weekly. You look at your watch and it’s black, it needs to move so it knows that you’re looking at it.

    I’m not upset at Apple for popularizing a new category of devices that people find useful. I am, however, sour about the rest of the industry for chasing whatever Apple is doing and abandoning the markets that they’re already leading in. It seems there’s only a market for cheap crap, and a market for overpriced collector goods, and all the other good stuff gets left behind in an effort to replicate Apple tech.

    Apple has graciously bestowed onto us such questionable developments onto us such as a uniform 30% app distribution tax, low-travel laptop keyboards, removing useful ports in favour of profitable wireless devices (e.g. earbuds), and the aforementioned expectation that mobile devices don’t need to last long because you can always charge them overnight.

    Sure there’s much useful functionality that didn’t use to exist and people love handing over extremely personal data to large companies because gamifying one’s life is fun. But let’s spend a moment to mourn all of the alternative developments that could have happened if it weren’t for the industry being Apple-centric. We could keep making energy-efficient, maintenance-free devices that keep shrinking in size and improve their functionality only as far as their solar power budget allows.

    I would have liked to see this future, in addition to the one where some people upgrade their carbon-heavy gadgets every few years and old functionality stops working because Google shuts down FitBit services that conflict with their new plans. But it appears there’s only space for one possible future, and it’s the one that’s the most in your face, the one that uses all resources that we can spare to make a splash. I am reluctantly joining that maximalist future because it’s the only one we get to have.

    But I still hope that we can retain a few nice things every now and then, slowly improving them and keeping them around instead of complete abandonment. The watch story at least had a somewhat happy ending: Casio is still making this kind of watch *only for sale in Japan* (apparently that’s the only remaining market for this stuff) and importing into Canada is feasible. It’s a little better than the previous one I had. A little thinner, a little easier to use, and no regressions of note. I just wish this kind of stuff got even a fraction of airtime as the latest Apple feature.

  3. Kirk LeMessurier Avatar
    Kirk LeMessurier

    Really enjoy the blog, Brandon (my first time commenting). I love(d) the idea of an elegant watch but once mine stalled and I stored it, procrastinating, for over a year I got used to not wearing one and liked it since my smartphone by then had become my timepiece. Then I got hooked on Apple Watch for the same reasons as you – steps and stats et al. The only perspective missing for me here is the environmental downside of all this disposable technology.

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