“As the manufacture of storefront signage becomes increasingly standardized,” says a circular from Berlin’s Buchstabenmuseum, “the tradition of idiosyncratic signs created by skilled craftspeople, reflecting regional differences and a firm’s unique character, is dying out.”

The above quote is from this Globe and Mail article talking about the lost art of sign making and about an exhibition that starts today (until January 27) in Montreal at the Media Gallery of Concordia University’s Communication Studies and Journalism Building. It is called Tel Quel / As Is and it is by the Montreal Signs Project.

Cities all around the world are facing a decline in distinctive local signage, which is not all that different than the decline in regional architecture. We are living in a global village.

Montreal has responded with the above project. Berlin has responded with the Buchstaben Museum (letter museum). And here in Toronto, Mark Garner of the Downtown Yonge BIA has been trying to convert one of our laneways into a haven for restored Toronto neon signs. Great idea.

It can be challenging to repurpose old signs. There are often issues of appropriateness and scale. Sometimes a new or renovated building looks good with its old signage. But in other cases – and perhaps more often than not – it wouldn’t. So then what do you do with it?

Still, it behooves us to try. Signs, like buildings, are a snapshot of a moment in time. They are part of the environment that we create for ourselves. They are part of our history.