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We arrived in Revelstoke, BC, yesterday afternoon. The last time I was here was in 2015, and already I can tell that a lot has changed since then. I'm sure I'll have more to say on this over the next few days, but one of the first things that stood out to me was the city's signage.
In 2020, Revelstoke City Council approved a $3.2 million, multi-phase wayfinding plan designed by Cygnus Design Group. So, what I have been seeing are the first completed phases.
Wayfinding signage serves (at least) two critical functions. The first, and most obvious one, is that it tells people where they are and how to get to where they likely want to go. The sign in the cover photo of this post is what you see right before you enter downtown.
The second function of wayfinding signage is to send other signals. It communicates to visitors that things are well-managed, that the place is hospitable, and, most importantly, that the place attracts visitors from around the world. It conveys importance.
Before I had even reached downtown, the signage made me think to myself, "Wow, Revelstoke has grown a lot since I last visited!" That's the power of good communication, and it's a vital part of placemaking.
Cover photo from Cygnus
I like this article and photo essay in the Guardian talking about “Hong Kong’s fight to save its neon shimmer.” Neon lights have been a ubiquitous feature of the Hong Kong nightscape since about the middle of the 20th century. They were an outcropping of increasing economic prosperity. And in many ways they really represent the culture of the city – a frenetic free market where entrepreneurs have no choice but to compete for attention.
But thanks to more restrictive sign ordinances and new technologies (though LED can be made to look pretty similar to neon), there’s growing concern that a fundamental part of Hong Kong’s urban landscape may be disappearing. The article mentions a newish (2017) advocacy group called the Hong Kong Neon Heritage Group, which is trying to raise awareness about the city’s remaining lights.
Love live the neon.
Photo by Sean Foley on Unsplash
We arrived in Revelstoke, BC, yesterday afternoon. The last time I was here was in 2015, and already I can tell that a lot has changed since then. I'm sure I'll have more to say on this over the next few days, but one of the first things that stood out to me was the city's signage.
In 2020, Revelstoke City Council approved a $3.2 million, multi-phase wayfinding plan designed by Cygnus Design Group. So, what I have been seeing are the first completed phases.
Wayfinding signage serves (at least) two critical functions. The first, and most obvious one, is that it tells people where they are and how to get to where they likely want to go. The sign in the cover photo of this post is what you see right before you enter downtown.
The second function of wayfinding signage is to send other signals. It communicates to visitors that things are well-managed, that the place is hospitable, and, most importantly, that the place attracts visitors from around the world. It conveys importance.
Before I had even reached downtown, the signage made me think to myself, "Wow, Revelstoke has grown a lot since I last visited!" That's the power of good communication, and it's a vital part of placemaking.
Cover photo from Cygnus
I like this article and photo essay in the Guardian talking about “Hong Kong’s fight to save its neon shimmer.” Neon lights have been a ubiquitous feature of the Hong Kong nightscape since about the middle of the 20th century. They were an outcropping of increasing economic prosperity. And in many ways they really represent the culture of the city – a frenetic free market where entrepreneurs have no choice but to compete for attention.
But thanks to more restrictive sign ordinances and new technologies (though LED can be made to look pretty similar to neon), there’s growing concern that a fundamental part of Hong Kong’s urban landscape may be disappearing. The article mentions a newish (2017) advocacy group called the Hong Kong Neon Heritage Group, which is trying to raise awareness about the city’s remaining lights.
Love live the neon.
Photo by Sean Foley on Unsplash
Here is an example of retail signage on Lincoln Road in Miami Beach. The interior signage (behind the glass above the doors) is specific to the brand Osklen (which is a great sustainable fashion company from Brazil). And the exterior soffit signage is specific to the property in that the same design and typeface is used for all of the retail tenants.
I think that this consistency creates a more elevated feel for the overall property, but the obvious downside is that the retailers don’t get to express their unique brands and identities in quite the same way. Still, I think the above approach is a pretty good compromise. What do you think?
Here is an example of retail signage on Lincoln Road in Miami Beach. The interior signage (behind the glass above the doors) is specific to the brand Osklen (which is a great sustainable fashion company from Brazil). And the exterior soffit signage is specific to the property in that the same design and typeface is used for all of the retail tenants.
I think that this consistency creates a more elevated feel for the overall property, but the obvious downside is that the retailers don’t get to express their unique brands and identities in quite the same way. Still, I think the above approach is a pretty good compromise. What do you think?
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