Greg Isenberg recently wrote about what he refers to as the fast-foodification of everything — including cities. His arguments are that (1) we have reached peak sameness (Toronto is largely indistinguishable from, say, Sydney) and (2) the best brands and companies going forward will be local, unique, and community-driven.
I don’t know how to assess whether we have reached peak sameness, but I do know that, whatever we are experiencing right now, is at a minimum 100 years in the making. The International Style (of architecture), which emerged after WWI, is exactly what the name suggests. The intent was to fashion an approach to architecture that worked anywhere in the world. Location, climate, and context were all irrelevant.
This approach has been widely criticized for the reasons you might expect and for the reasons that Isenberg outlines in his post. But sameness is not exclusively the result of European architects who wanted to eschew ornament and local flourishes. As the world continues to globalize and become “smaller”, there is an inevitability to this growing and continued sameness. Business wants economies of scale.
But there is no question that, more than ever, people are craving unique and local experiences and places. And if you can create that in our globalized world, you are going to win.
Greg Isenberg recently wrote about what he refers to as the fast-foodification of everything — including cities. His arguments are that (1) we have reached peak sameness (Toronto is largely indistinguishable from, say, Sydney) and (2) the best brands and companies going forward will be local, unique, and community-driven.
I don’t know how to assess whether we have reached peak sameness, but I do know that, whatever we are experiencing right now, is at a minimum 100 years in the making. The International Style (of architecture), which emerged after WWI, is exactly what the name suggests. The intent was to fashion an approach to architecture that worked anywhere in the world. Location, climate, and context were all irrelevant.
This approach has been widely criticized for the reasons you might expect and for the reasons that Isenberg outlines in his post. But sameness is not exclusively the result of European architects who wanted to eschew ornament and local flourishes. As the world continues to globalize and become “smaller”, there is an inevitability to this growing and continued sameness. Business wants economies of scale.
But there is no question that, more than ever, people are craving unique and local experiences and places. And if you can create that in our globalized world, you are going to win.
about the Harry and Penelope Seidler House in Sydney (which is a beautiful heritage-listed modernist house), Penelope talks about how her and her late husband, Harry, used to drive around looking for the ideal block of land in which to build their own home.
When she begins to talk about the property they ultimately chose (pictured above), she is about to call it a challenging lot, but then immediately corrects and says that it is "an architect's block" -- it's steeply sloping. I thought this was interesting for two reasons.
One, there are countless examples of famous homes built into steep and sloping terrain. Think, for example, of the Douglas House by Richard Meier. A personal favorite. And two, I myself am drawn to these sorts of lots. Topography creates challenges, but also opportunities. It forces you to engage the site and also really study the section as you design.
Just look at these deep cantilevered balconies and this board-formed concrete. Let's also not forget the fine-grain retail and small mid-block laneway.
Designed by Woods Bagot for Komplete Construction, the "Short Lane" project was completed in the Surry Hills neighborhood of Sydney in 2018. It has 22 suites -- each with both north and south exposure -- and is about 1,900 square meters in total. So the average suite size looks to be somewhere in the range of 80 square meters.
Here's a peak inside:
And here are those cantilevered balconies again:
I have no idea what the entitlement process is in Sydney for a project like this. If you do, please share it in the comments below. But this is undoubtedly an attractive scale and type of infill housing, something that I think should be encouraged and allowed as-of-right. No multi-year rezoning process. No complicated site plan process. Just cool infill housing.
about the Harry and Penelope Seidler House in Sydney (which is a beautiful heritage-listed modernist house), Penelope talks about how her and her late husband, Harry, used to drive around looking for the ideal block of land in which to build their own home.
When she begins to talk about the property they ultimately chose (pictured above), she is about to call it a challenging lot, but then immediately corrects and says that it is "an architect's block" -- it's steeply sloping. I thought this was interesting for two reasons.
One, there are countless examples of famous homes built into steep and sloping terrain. Think, for example, of the Douglas House by Richard Meier. A personal favorite. And two, I myself am drawn to these sorts of lots. Topography creates challenges, but also opportunities. It forces you to engage the site and also really study the section as you design.
Just look at these deep cantilevered balconies and this board-formed concrete. Let's also not forget the fine-grain retail and small mid-block laneway.
Designed by Woods Bagot for Komplete Construction, the "Short Lane" project was completed in the Surry Hills neighborhood of Sydney in 2018. It has 22 suites -- each with both north and south exposure -- and is about 1,900 square meters in total. So the average suite size looks to be somewhere in the range of 80 square meters.
Here's a peak inside:
And here are those cantilevered balconies again:
I have no idea what the entitlement process is in Sydney for a project like this. If you do, please share it in the comments below. But this is undoubtedly an attractive scale and type of infill housing, something that I think should be encouraged and allowed as-of-right. No multi-year rezoning process. No complicated site plan process. Just cool infill housing.
