Utah got a new state flag over the weekend that looks like this:
And I immediately thought of this TED Talk by Roman Mars. For those of you who don't know, Roman is the creator of 99% Invisible and a great lover of well-designed flags. His general rules of thumb are to keep things super simple and to use meaningful symbolism. And I'm fairly certain that he knows what he's talking about because, in his talk, he refers to the Canadian flag as the gold standard for flags.
In the case of Utah's new flag, the symbols are this. The blue at the top is meant to represent Utah's wide-open skies and lakes. The white in the middle represents its snowy mountains (of course). The red stripe is meant to represent Southern Utah's red canyon landscape. The hexagon is meant to reference a honeycomb. And finally, the beehive is there because, well, Utah is the beehive state.
Utah has long enjoyed this reference to beehives. Supposedly, it was early pioneers who started throwing around this reference because they believed it symbolized working together, perseverance, and overall industry. And that's why the state's official motto is, "Industry." So I'd say that they used/kept the right meaningful symbolism.
Though when I first saw the new flag, I immediately wondered whether the hexagon and honeycomb could have been made just a little simpler. Was the yellow fimbriation, for example, really needed within the blue hexagon? But the more I look at it, the more I like it and the more I think that Roman Mars would be happy with how this turned out. What are your thoughts?
Roman Mars and Kurt Kohlstedt of the 99% Invisible podcast have a recent book out that is all about cities. True to their radio show, it is about the often-overlooked design choices that have shaped and continue to shape our cities. Everything from why jersey barriers are curved the way that they are to how roadway centerlines came to be. The book is called The 99% Invisible City: A Field Guide to the Hidden World of Everyday Design. And in some ways, it is what I try and do on this blog every day; look a little deeper and look at things -- often cities -- from a slightly different perspective (though I am no Roman Mars). So I think that many of you will appreciate this book. If you'd like to learn a bit more about it, here's a recent interview that Roman did with StreetsBlog.
How often do you see it around town?
Here in Toronto, I can’t say that I see ours all that often outside of city hall. Am I missing it? Here’s what it looks like:
In other cities, such as Chicago, the city flag seems to be far more ubiquitous. Here’s what Chicago’s looks like:
In the case of Toronto’s flag, the two white bands are meant to represent the architecture of Toronto City Hall. The maple leaf is the Council Chamber at the bottom. And there is some suggestion of a letter “T” for Toronto. Wikipedia says the “T” is supposed to be found in the blue space between and above the two towers of city hall, but I’ve always seen the two white bands as being the “T.”
In the case of Chicago’s flag, the blue bands represent the lake and river (I like that) and the four six-sided stars represent significant events in the history of the city (positioned between the two bodies of water to mimic its actual geography).
Roman Mars of 99% Invisible has a great podcast and TED talk on this topic. (The study of flags is known as vexillology.) In both instances, he outlines what he believes to be the 5 rules of great flag design. They are:
Keep it simple
Use meaningful symbolism
Use 2-3 basic colors
No lettering or seals
Be distinctive
Toronto’s flag generally conforms to these rules. But there’s something about the positioning of the maple leaf that makes the flag feel a bit arbitrary to me. I want to rationalize it.
In any event, I think it could be really interesting if all of us shared our city’s flag in the comment section below and made a comment about how ubiquitous it is within the urban landscape.
Roman makes the argument that a great flag gives people something to rally behind. And with cities only becoming more important on the global stage, there’s something to be said about having a well-designed flag today.
I wonder if there will be a correlation between good flag design and ubiquity. My guess: probably.