Utah got a new state flag over the weekend that looks like this:

And I immediately thought of this TED Talk by Roman Mars. For those of you who don't know, Roman is the creator of 99% Invisible and a great lover of well-designed flags. His general rules of thumb are to keep things super simple and to use meaningful symbolism. And I'm fairly certain that he knows what he's talking about because, in his talk, he refers to the Canadian flag as the gold standard for flags.

In the case of Utah's new flag, the symbols are this. The blue at the top is meant to represent Utah's wide-open skies and lakes. The white in the middle represents its snowy mountains (of course). The red stripe is meant to represent Southern Utah's red canyon landscape. The hexagon is meant to reference a honeycomb. And finally, the beehive is there because, well, Utah is the beehive state.

Utah has long enjoyed this reference to beehives. Supposedly, it was early pioneers who started throwing around this reference because they believed it symbolized working together, perseverance, and overall industry. And that's why the state's official motto is, "Industry." So I'd say that they used/kept the right meaningful symbolism.

Though when I first saw the new flag, I immediately wondered whether the hexagon and honeycomb could have been made just a little simpler. Was the yellow fimbriation, for example, really needed within the blue hexagon? But the more I look at it, the more I like it and the more I think that Roman Mars would be happy with how this turned out. What are your thoughts?