About 35 minutes south of Project Bench is a waterfront community on Lake Erie called Crystal Beach. And within Crystal Beach is a restaurant owned by celebrity chef Matty Matheson called Rizzo's House of Parm. This is a Niagara Region restaurant that has been on our team's list since it opened in 2022, but we've just never been able to make it work — until yesterday.
If you're in the mood for some Italian-American comfort food and are somewhat proximate, I would definitely recommend it. The food is solid, the portions make me happy, and the place has a great overall vibe. But here's what I would also say: you don't need to make a special drive from Toronto. Save that for you know what.







If you would like to visit southern Ontario (specifically somewhere outside of Toronto) and stay in a cool design-forward lifestyle hotel, what are your options? The obvious ones are the Drake Devonshire, The Royal Hotel, and Wander the Resort in Prince Edward County (~2.5 hours east of Toronto).
Looking north of Toronto, The Postmark Hotel in Newmarket is a nice boutique hotel. But I can't think of any others and there aren't any lifestyle hotels in Muskoka. That's cottage country.
Moving toward the west, Elora Mill is a popular hotel and destination (with very high ADRs), but I would not call it a design forward lifestyle hotel. It's traditional luxury. So that's roughly it. Your only other options are trendy motels, such as the Beach Motel in Southhampton.
Now let's look specifically at the Niagara Peninsula (where we have proposed a design-forward lifestyle hotel). The three most popular destinations are Niagara Falls, Niagara-on-the-Lake, and the Niagara Benchlands. And each year, this region receives over 13 million visitors, 30-40% of which are American.
But again, I would argue that there are exactly this many design-forward lifestyle hotels on the Peninsula: 0. The market is dominated by Vintage Hotels, which is not this.
But that's set to change next year. The Clayfield, which is part of Hyatt's Unbound Collection, is currently under construction across from Stratus Wines in Niagara-on-the-Lake. The design is by Sid Lee Architecture out of Montréal (which

Today I have two things to share.
One, I'm not very good at following proper protocols during council meetings. You know, where you're supposed to direct communication via the chair person and say things like, "Through you, Mr./Madam Chair." I will work on improving this.
Two, I'm thrilled to report that, last evening, the proposed zoning and Official Plan amendments for Project Bench were approved by the Town of Lincoln Councillors in an 8-1 vote. This is following the positive planning staff report that I wrote about last month. Once again, this is an important milestone for the project and we're excited for the next steps.
At the same time, we recognize that change can be difficult. And this development represents change for the community. Three people from the community spoke last night in opposition of the project.
I spoke to one of them after the meeting and he was very respectful and said, "congratulations." But he also went on to say, "I hope that you and the team will continue to work with the community as you have been doing." My response was, "absolutely we will."
Onward.
Update: Just to be clearer on the planning process details, last night was the Town of Lincoln's Committee of the Whole meeting. The Committee of the Whole has three areas of focus: community services & infrastructure, general business & finance, and planning & economic development. All Town of Lincoln Councillors, including the mayor, voted on the project at this meeting. The next step is for the Committee's recommendation to go to Council for final approval, and this meeting is scheduled for December 16, 2024. Following this, a formal Notice of Decision will be issued.
About 35 minutes south of Project Bench is a waterfront community on Lake Erie called Crystal Beach. And within Crystal Beach is a restaurant owned by celebrity chef Matty Matheson called Rizzo's House of Parm. This is a Niagara Region restaurant that has been on our team's list since it opened in 2022, but we've just never been able to make it work — until yesterday.
If you're in the mood for some Italian-American comfort food and are somewhat proximate, I would definitely recommend it. The food is solid, the portions make me happy, and the place has a great overall vibe. But here's what I would also say: you don't need to make a special drive from Toronto. Save that for you know what.







If you would like to visit southern Ontario (specifically somewhere outside of Toronto) and stay in a cool design-forward lifestyle hotel, what are your options? The obvious ones are the Drake Devonshire, The Royal Hotel, and Wander the Resort in Prince Edward County (~2.5 hours east of Toronto).
Looking north of Toronto, The Postmark Hotel in Newmarket is a nice boutique hotel. But I can't think of any others and there aren't any lifestyle hotels in Muskoka. That's cottage country.
Moving toward the west, Elora Mill is a popular hotel and destination (with very high ADRs), but I would not call it a design forward lifestyle hotel. It's traditional luxury. So that's roughly it. Your only other options are trendy motels, such as the Beach Motel in Southhampton.
Now let's look specifically at the Niagara Peninsula (where we have proposed a design-forward lifestyle hotel). The three most popular destinations are Niagara Falls, Niagara-on-the-Lake, and the Niagara Benchlands. And each year, this region receives over 13 million visitors, 30-40% of which are American.
But again, I would argue that there are exactly this many design-forward lifestyle hotels on the Peninsula: 0. The market is dominated by Vintage Hotels, which is not this.
But that's set to change next year. The Clayfield, which is part of Hyatt's Unbound Collection, is currently under construction across from Stratus Wines in Niagara-on-the-Lake. The design is by Sid Lee Architecture out of Montréal (which

Today I have two things to share.
One, I'm not very good at following proper protocols during council meetings. You know, where you're supposed to direct communication via the chair person and say things like, "Through you, Mr./Madam Chair." I will work on improving this.
Two, I'm thrilled to report that, last evening, the proposed zoning and Official Plan amendments for Project Bench were approved by the Town of Lincoln Councillors in an 8-1 vote. This is following the positive planning staff report that I wrote about last month. Once again, this is an important milestone for the project and we're excited for the next steps.
At the same time, we recognize that change can be difficult. And this development represents change for the community. Three people from the community spoke last night in opposition of the project.
I spoke to one of them after the meeting and he was very respectful and said, "congratulations." But he also went on to say, "I hope that you and the team will continue to work with the community as you have been doing." My response was, "absolutely we will."
Onward.
Update: Just to be clearer on the planning process details, last night was the Town of Lincoln's Committee of the Whole meeting. The Committee of the Whole has three areas of focus: community services & infrastructure, general business & finance, and planning & economic development. All Town of Lincoln Councillors, including the mayor, voted on the project at this meeting. The next step is for the Committee's recommendation to go to Council for final approval, and this meeting is scheduled for December 16, 2024. Following this, a formal Notice of Decision will be issued.
But this is only one hotel in what is Canada's largest and most important wine region. It's also a region with two Michelin-starred restaurants, countless recreational and cultural offerings, growing cycling tourism, and much more.
We need more of this kind of offering, which is why we have also proposed a design-forward lifestyle hotel on the water in the Niagara Benchlands. Today, we refer to the larger mixed-use development as Project Bench.

For those of you that are interested, the Bench is a separate wine appellation from NOTL. It has an elevated and sloped terrain and a longer growing season that is ideal for Pinot Noir, Chardonnay, and Riesling. But in the end, we view these two subregions as being entirely complimentary, akin to Sonoma and Napa in California (incidentally, they also share similar differences in terms of style, climate, geography, and terroir).
A rising tide lifts all boats.
And we are of the opinion that a lack of design-forward accommodations — with global appeal — is holding back the economic potential of this region. And so we're working as hard as we can to correct that. If this opportunity is also exciting to you, please do get in touch. We're always looking to collaborate.
You can also check us out here for more about the project.
Cover photo from Beaumier
But this is only one hotel in what is Canada's largest and most important wine region. It's also a region with two Michelin-starred restaurants, countless recreational and cultural offerings, growing cycling tourism, and much more.
We need more of this kind of offering, which is why we have also proposed a design-forward lifestyle hotel on the water in the Niagara Benchlands. Today, we refer to the larger mixed-use development as Project Bench.

For those of you that are interested, the Bench is a separate wine appellation from NOTL. It has an elevated and sloped terrain and a longer growing season that is ideal for Pinot Noir, Chardonnay, and Riesling. But in the end, we view these two subregions as being entirely complimentary, akin to Sonoma and Napa in California (incidentally, they also share similar differences in terms of style, climate, geography, and terroir).
A rising tide lifts all boats.
And we are of the opinion that a lack of design-forward accommodations — with global appeal — is holding back the economic potential of this region. And so we're working as hard as we can to correct that. If this opportunity is also exciting to you, please do get in touch. We're always looking to collaborate.
You can also check us out here for more about the project.
Cover photo from Beaumier
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