Back in 2014, Amsterdam became the first city to have what is referred to as a "night mayor." And at the time, including here on this blog, this was generally viewed as a pretty progressive thing to do. It recognized that there is an important nighttime economy and that, with the right leadership, it be harnessed for broader economic development purposes. As a result, many cities followed suit and appointed their own night mayors. (Toronto did not, despite my repeated posts.)

But fast forward to today and things feel different. Night mayors aren't talked about as much in city building circles. And Amsterdam is actually trying to limit overall tourism growth. It is working to relocate its Red Light District to outside of the city center and it hopes to reduce the amount of people who come to the city just to misbehave. To be clear, it still wants tourists; it just wants more people who do things like go to museums:

The Netherlands’ capital plans to launch a deterrence campaign later this month aimed at tourists who go wild during their visits. In addition to new ads, the city has proposed rules in its infamous Red Light District, such as a ban on smoking marijuana in the street, earlier weekend closing times for bars, clubs and sex-work establishments and reduced alcohol sales. 

Amsterdam’s liberal rules for drugs and prostitution have long attracted travelers looking to let loose, but officials say they are taking it too far and harming the quality of life for residents. 

This is an interesting situation because usually the problem is, "how do we get more tourists to come and visit our city? Should we maybe build a casino or a Ferris wheel or something else equally as big?" Instead, the problem here is, "we have way too many drunk and annoying tourists. How do we swap them for more cultured visitors?" Of course, one solution is to just tell people that they are annoying and that they should stop coming. And that's generally what the ad campaigns plan to do.

An alternative approach might be to celebrate all of the other things that one can do in Amsterdam.

There is a very common story that plays out in cities. It starts with an area that has seen disinvestment and is probably a little seedy and/or dangerous . This creates an environment where rents and real estate as a whole are relatively inexpensive. New, cool and creative businesses start to move in (attracted by said inexpensiveness) and the area begins to turn around. Eventually it becomes suitable for institutional-type investors, and this ultimately leads to everything becoming expensive as a result of demand outstripping supply. Gentrification complete.

The great irony of this story is that you sometimes, or oftentimes, lose the very things that made the area cool and interesting in the first place. Here is an example from Miami:

The result has been a property speculation boom that, when combined with the city's relatively low wages, put many businesses and residents on the street. Asking rents for industrial space, for instance, went up by 53 percent in the last year alone. Nobody can afford to buy, let alone rent, adequate space for a music venue because so much land has been snapped up by outside investors with a predilection for grand, "world-class urban" designs. 

And for some areas, it is arguably the result of a careful and deliberate plan that was put in place nearly two decades ago:

Teele's commissioner district in the early 2000s included both Park West and the historically Black neighborhood of Overtown. At the turn of the millennium the area was blighted and crime-ridden thanks to years of racist, regressive policy decisions from segregation to redlining. His plan was simple but incredibly effective. He spearheaded a campaign to revitalize the area by granting a limited number of 24-hour liquor licenses to clubs like Space. Dozens of venues rose up on and around 11th Street, including vast, multi-room clubs like Metropolis, live venues like Studio A and Grand Central, and more intimate spots like Vagabond. Sporadic police raids also gave the area a druggy, dangerous reputation, inadvertently raising its allure. 

This reoccurring arc has led some people to conclude that cities and/or areas seem to want to follow a kind of binary outcome: they're either dying or they're too successful. Why can't we just have urban homeostasis? I don't think this is necessarily always the case. Cities go through cycles just like any other market. I also know that it's complicated. But I do feel strongly that we need to be mindful that part of what makes cities such wonderful places is that they are factories for new ideas and creativity.

I can't remember when or exactly how he said it, but YouTuber Casey Neistat once described New York City as an incredible island (Manhattan?) where misfits from all over the world come to do whatever the hell they want. And that part of the reason for this is that nobody cares what you do, because everyone is just so damn busy. You could certainly argue that New York isn't what it used to be. But the lesson here remains the same: Cities are at their best when they allow humans to create, build, experiment, and express themselves.

And oftentimes a great place for that is in a space that nobody else wants.

Back in 2014, Amsterdam became the first city to have what is referred to as a "night mayor." And at the time, including here on this blog, this was generally viewed as a pretty progressive thing to do. It recognized that there is an important nighttime economy and that, with the right leadership, it be harnessed for broader economic development purposes. As a result, many cities followed suit and appointed their own night mayors. (Toronto did not, despite my repeated posts.)

But fast forward to today and things feel different. Night mayors aren't talked about as much in city building circles. And Amsterdam is actually trying to limit overall tourism growth. It is working to relocate its Red Light District to outside of the city center and it hopes to reduce the amount of people who come to the city just to misbehave. To be clear, it still wants tourists; it just wants more people who do things like go to museums:

The Netherlands’ capital plans to launch a deterrence campaign later this month aimed at tourists who go wild during their visits. In addition to new ads, the city has proposed rules in its infamous Red Light District, such as a ban on smoking marijuana in the street, earlier weekend closing times for bars, clubs and sex-work establishments and reduced alcohol sales. 

Amsterdam’s liberal rules for drugs and prostitution have long attracted travelers looking to let loose, but officials say they are taking it too far and harming the quality of life for residents. 

This is an interesting situation because usually the problem is, "how do we get more tourists to come and visit our city? Should we maybe build a casino or a Ferris wheel or something else equally as big?" Instead, the problem here is, "we have way too many drunk and annoying tourists. How do we swap them for more cultured visitors?" Of course, one solution is to just tell people that they are annoying and that they should stop coming. And that's generally what the ad campaigns plan to do.

An alternative approach might be to celebrate all of the other things that one can do in Amsterdam.

There is a very common story that plays out in cities. It starts with an area that has seen disinvestment and is probably a little seedy and/or dangerous . This creates an environment where rents and real estate as a whole are relatively inexpensive. New, cool and creative businesses start to move in (attracted by said inexpensiveness) and the area begins to turn around. Eventually it becomes suitable for institutional-type investors, and this ultimately leads to everything becoming expensive as a result of demand outstripping supply. Gentrification complete.

The great irony of this story is that you sometimes, or oftentimes, lose the very things that made the area cool and interesting in the first place. Here is an example from Miami:

The result has been a property speculation boom that, when combined with the city's relatively low wages, put many businesses and residents on the street. Asking rents for industrial space, for instance, went up by 53 percent in the last year alone. Nobody can afford to buy, let alone rent, adequate space for a music venue because so much land has been snapped up by outside investors with a predilection for grand, "world-class urban" designs. 

And for some areas, it is arguably the result of a careful and deliberate plan that was put in place nearly two decades ago:

Teele's commissioner district in the early 2000s included both Park West and the historically Black neighborhood of Overtown. At the turn of the millennium the area was blighted and crime-ridden thanks to years of racist, regressive policy decisions from segregation to redlining. His plan was simple but incredibly effective. He spearheaded a campaign to revitalize the area by granting a limited number of 24-hour liquor licenses to clubs like Space. Dozens of venues rose up on and around 11th Street, including vast, multi-room clubs like Metropolis, live venues like Studio A and Grand Central, and more intimate spots like Vagabond. Sporadic police raids also gave the area a druggy, dangerous reputation, inadvertently raising its allure. 

This reoccurring arc has led some people to conclude that cities and/or areas seem to want to follow a kind of binary outcome: they're either dying or they're too successful. Why can't we just have urban homeostasis? I don't think this is necessarily always the case. Cities go through cycles just like any other market. I also know that it's complicated. But I do feel strongly that we need to be mindful that part of what makes cities such wonderful places is that they are factories for new ideas and creativity.

I can't remember when or exactly how he said it, but YouTuber Casey Neistat once described New York City as an incredible island (Manhattan?) where misfits from all over the world come to do whatever the hell they want. And that part of the reason for this is that nobody cares what you do, because everyone is just so damn busy. You could certainly argue that New York isn't what it used to be. But the lesson here remains the same: Cities are at their best when they allow humans to create, build, experiment, and express themselves.

And oftentimes a great place for that is in a space that nobody else wants.