About 35 minutes south of Project Bench is a waterfront community on Lake Erie called Crystal Beach. And within Crystal Beach is a restaurant owned by celebrity chef Matty Matheson called Rizzo's House of Parm. This is a Niagara Region restaurant that has been on our team's list since it opened in 2022, but we've just never been able to make it work — until yesterday.

If you're in the mood for some Italian-American comfort food and are somewhat proximate, I would definitely recommend it. The food is solid, the portions make me happy, and the place has a great overall vibe. But here's what I would also say: you don't need to make a special drive from Toronto. Save that for you know what.

"We pick as close to service as possible. When we do tomatoes, tomatoes get picked, they never see the fucking fridge. Ever, ever, ever."

—Shane Harper, Farmer, Restaurant Pearl Morissette

If you're a regular reader of this blog, you may remember me writing about Restaurant Pearl Morissette in the Niagara Benchlands.

In 2024, they were awarded the first Michelin star in the region, as well as a Green Star for sustainability. Then earlier this year, Canada's 100 Best named them the best restaurant in Canada. This is in addition to a myriad of other accolades that I'm surely missing.

What is clear is that this place is not only the best in Canada, it's one of the best dining experiences anywhere in the world. It's that good. And I think the above video by Vice does a great job outlining what co-chefs Daniel Hadida and Eric Robertson have created with their restaurant and farm in the Bench.

Everything they serve is immediately local and/or Canadian, and they're constantly experimenting. Equally admirable is their commitment to reshaping Canadian cuisine and putting it on the world stage.

You hear that throughout the video. At one point Hadida says, "I'm interested in slightly better. So I'm willing to go significantly harder to achieve slightly better." That's what it takes to be exceptional at anything, and I think Canada could use more of this kind of attitude.

What is also clear from the video is that farmer Shane Harper needs his own YouTube channel. As a general rule, I have deep respect for anyone who approaches their work with passion and enthusiasm. He has that in spades.

If you would like to visit southern Ontario (specifically somewhere outside of Toronto) and stay in a cool design-forward lifestyle hotel, what are your options? The obvious ones are the Drake Devonshire, The Royal Hotel, and Wander the Resort in Prince Edward County (~2.5 hours east of Toronto).

Looking north of Toronto, The Postmark Hotel in Newmarket is a nice boutique hotel. But I can't think of any others and there aren't any lifestyle hotels in Muskoka. That's cottage country.

Moving toward the west, Elora Mill is a popular hotel and destination (with very high ADRs), but I would not call it a design forward lifestyle hotel. It's traditional luxury. So that's roughly it. Your only other options are trendy motels, such as the Beach Motel in Southhampton.

Now let's look specifically at the Niagara Peninsula (where we have proposed a design-forward lifestyle hotel). The three most popular destinations are Niagara Falls, Niagara-on-the-Lake, and the Niagara Benchlands. And each year, this region receives over 13 million visitors, 30-40% of which are American.

But again, I would argue that there are exactly this many design-forward lifestyle hotels on the Peninsula: 0. The market is dominated by Vintage Hotels, which is not this.

But that's set to change next year. The Clayfield, which is part of Hyatt's Unbound Collection, is currently under construction across from Stratus Wines in Niagara-on-the-Lake. The design is by Sid Lee Architecture out of Montréal (which Globizen recently featured here) and, when it's complete, it will be a cool lifestyle hotel and likely a great success. It will be the first hotel to serve this glaring hotel supply gap in the market.

But this is only one hotel in what is Canada's largest and most important wine region. It's also a region with two Michelin-starred restaurants, countless recreational and cultural offerings, growing cycling tourism, and much more.

We need more of this kind of offering, which is why we have also proposed a design-forward lifestyle hotel on the water in the Niagara Benchlands. Today, we refer to the larger mixed-use development as Project Bench.

For those of you that are interested, the Bench is a separate wine appellation from NOTL. It has an elevated and sloped terrain and a longer growing season that is ideal for Pinot Noir, Chardonnay, and Riesling. But in the end, we view these two subregions as being entirely complimentary, akin to Sonoma and Napa in California (incidentally, they also share similar differences in terms of style, climate, geography, and terroir).

A rising tide lifts all boats.

And we are of the opinion that a lack of design-forward accommodations — with global appeal — is holding back the economic potential of this region. And so we're working as hard as we can to correct that. If this opportunity is also exciting to you, please do get in touch. We're always looking to collaborate.

You can also check us out here for more about the project.

Cover photo from Beaumier