A few of us had a really great discussion on Twitter recently about pedestrian-only streets. It was kicked-off by a tweet about Spark Street Mall in Ottawa, which many argue needs a rethink.
One of the comments was that a lot of people tend to overvalue their worth. And I will admit that I am probably one of those people. If you’ve ever visited places like Grafton Street in Dublin, Lincoln Road in Miami Beach, or Kensington Market in Toronto on a pedestrian Sunday, you can’t help but think to yourself: why don’t we do more of this? They’re such great places to be.
But the research suggests that these success stories are few and far between.
Below are the key findings from a report that was shared on Twitter during our discussion. It’s by Cole E. Judge and it’s called, The Experiment of American Pedestrian Malls: Trends Analysis, Necessary Indicators for Success and Recommendations for Fresno’s Fulton Mall.
- Pedestrian malls in the United States have an 89% rate of failure. Most have been removed or repurposed. Only 11% have been successful.
- Of the 11% successful pedestrian malls, 80% are in areas with populations under 100,000.
- Certain indicators need to be present for a pedestrian mall to be successful in the United States: near or attached to a major anchor such as a university, situated in close proximity to a beach, designed to be a short length in terms of blocks, in a town/city with a population under 100,000, and/or located in a major tourist location such as Las Vegas or New Orleans.
- Cities that have embraced the Main Street and Complete Streets models have experienced turn-arounds in their downtowns with more investment, higher occupancy rates and more pedestrian traffic.
Though the report lists proximity to a beach as helping pedestrian malls, this is more about having a strong anchor than it is about climate – which is a commonly held excuse for why they don’t work. The report cites lots of failed pedestrian malls in California.
Furthermore, if you look at the list of successful pedestrian malls, about half of them are in colder climates. And if you search the report for the word “weather” it only comes up once. The word “climate” doesn’t come up at all.
So I don’t believe that they’re not possible in colder climates. Ski resorts, for example, usually have great pedestrian-only spaces because they have a strong anchor – the mountain.
But I do agree that pedestrian-only streets aren’t possible everywhere. And the more I think about this topic, the more I agree that we are overvaluing pedestrian-only. I guess that’s why our focus today is more on complete streets.
How do you create and maintain a thriving high street in this era of increasing online shopping? This was one of the questions that Monocle asked at its recent Quality of Life Conference in Lisbon and here’s a video with its recommendations. Click here if you can’t see the video below.
[youtube https://www.youtube.com/watch?v=Ox2WJwDbuIo?rel=0&w=560&h=315]
It’s December. You’re in Toronto. The high for today is 5 degrees celsius. But the overnight low is expected to reach -11. Would you rather shop inside a warm mall or outside along a hip urban Main Street?
This is a question that has come up a number of times in retail real estate meetings here in Toronto and the general consensus is often that people in our climate don’t want open air malls and Main Streets. They prefer enclosed malls.
However, this is not to say that we don’t have open air malls and that we don’t have a thriving downtown, because we do.
What I am saying though is that when the pension funds sit around contemplating what retail investments to make, they’re still largely thinking enclosed shopping centers. That’s why it seems like every major mall in Toronto is going through an expansion.
But still, I wonder what the actual consumer preference is. Is it really our climate? Or have we just become accustomed to driving to the mall? Here’s a similar blog post talking about the Finnish obsession with shopping centers and malls