The Stahl House — also known as Case Study House #22 — is up for sale in Los Angeles.

Even if you don't know this house by name, I'm sure you've seen Julius Shulman's iconic photograph from 1960 showing two women sitting in a corner of the house. It is widely credited with turning the house into one of the city's most recognizable landmarks.

Buck and Carlotta Stahl are the original owners. They purchased the steep lot for US$13,000 in 1954 (equal to about $157,000 today). This was a large sum of money at the time, especially for a lot that was thought to be unbuildable by many architects.

Designed by architect Pierre Koenig, the house was built as part of Arts & Architecture magazine's Case Study program, hence the name. The intent of the program was to come up with templated responses for an expected housing shortage following the Great Depression and World War II.

When the program launched, it stated that "each house must be capable of duplication and in no sense be an individual performance," and that "the overall program will be general enough to be of practical assistance to the average American in search of a home in which he can afford to live."

Sound familiar?

The program also secured material donations from the building industry in an effort to make the prototypes as low-cost and repeatable as possible. Ironically, the house became the exact opposite: It became a singular icon of Los Angeles, used in movies, for fashion shoots, and as a general backdrop for a modernist city.

And today, after 65 years of stewardship under the original owners, the house is on the market for US$25,000,000. This works out to nearly US$11,400 per square foot of interior space.

When I first saw the list price I immediately thought to myself, "Interesting, I wonder how much of this price is being attributed to the real estate and how much of it is being attributed to its status as an icon and piece of art."

I don't know the LA market very well, so I asked Gemini 3. What it told me is that comparable high-end homes in this area with pools and luxury views often trade for around $2,000 psf. That would put this real estate at around $4.4 million.

If this is accurate (correct me if I'm wrong, LA people), it means that something like 80% of its list price is being derived from its "brand." Not bad for a case study house built with low-cost subsidized materials.

The other possible consideration is that people really like to photograph and film this house. And so there's also a potential income stream associated with buying it. Assuming that continues (and AI doesn't replace the need for physical shoot locations), then we'd also have to capitalize this income.

In this case, the house would have three value components to it: real estate value, art/brand value, and rental income value derived from movies and shoots. Is that equal to $25 million? I don't know, but the market should tell us soon enough.

Cover photo by Julius Shulman

Rental apartment completions in the Greater Toronto & Hamilton Area (GTHA) are expected to exceed condo completions for the first time in a very long time starting in 2028. But what does this mean for the overall market, and is it actually going to be enough new housing? Let's look at some of the numbers.

Last year, the GTHA recorded 29,671 new condo completions. This was some sort of a record. This year, condo completions are projected to total around 31,396 homes. Even higher. But then completions start to fall off, with 17,487 homes scheduled for completion in 2026. By 2029, this number is expected to be close to 1,000. So let's call it zero for argument's sake.

If we are to crudely assume that 50% of these new condominiums ultimately make it to the secondary condo rental market, then we are expecting nearly 16,000 condo rentals this year, just under 9,000 condo rentals in 2026, and ultimately no new condo rentals by around 2029 (or some number close to it).

Now let's consider the purpose-built rental side of the equation.

The 10-year average for purpose-built rental apartment starts in the GTHA is only 2,819 homes. This is a far cry from the volume of rental housing that we delivered in the 60s and 70s. Of course, with the new condominium market largely shut off, there's renewed interest in building purpose-built rentals.

In 2024, purpose-built rental apartment completions totalled 5,537 homes. And in the first half of this year, 3,156 homes reached the occupancy stage. Extrapolating out, I'm guessing that puts us somewhere around 6,000 new purpose-built rental apartment homes by the end of 2025.

If we pause and think about only 2025, we're on track to deliver roughly 37,000 new condo/rental apartments and ~22,000 new rental homes (again assuming 50% of the new condominiums become secondary rentals). I view this as our peak supply year for this cycle.

There's a lot of talk about a "record" number of purpose-built rental apartments now under construction, and while it is true that the numbers are elevated compared to the latest 10-year average, it is not a long-term record compared to the 60s and 70s and, more importantly, it is not enough to offset our dwindling new condominium supply.

Even if purpose-built rental completions spiked to 8,000 or even 10,000 new homes next year, we are still going to see a drop in new rentals and new housing overall in the GTHA. 2026 is the turning point year where new supply turns south. And it's going to keep going south until probably 2029, which is when I believe we will see supply bottom out.

Nothing in this post should be construed as investment or development advice, but here's the way I'm thinking about it:

• 2025: ~37,000 new condominium/apartment homes (peak supply year resulting from the pandemic boom)

• 2026: ~25,000 new homes (supply begins its decline)

• 2027: ~18,000 new homes

• 2028: ~10,000 to 13,000 new homes

• 2029: ~8,000 to 10,000 new homes (supply bottom)

I have no idea what will happen with interest rates, immigration, investor sentiment, and the countless other factors that impact a housing market, but even if things started to turn around next year, it would be mostly impossible to avoid the housing supply bottom that I believe we have coming in 2029. Buildings take a long time to build.

Conclusion: I think that 2026 will prove to be an excellent year to buy assets (land, unsold inventory, IPP, and so on), and that 2028 onward will be an excellent time to be delivering new homes. By then, we should be dramatically undersupplying the market. It doesn't feel that way today, but eventually the bill from our frozen development market will come due.

Cover photo by Adam Vradenburg on Unsplash