My internet friend Bobby Fijan is one of the founders of a mission-driven company called The American Housing Corporation. It was founded in 2024. They opened their first factory in Austin in 2025, and they're now actively working on their first collection of modular homes.
The mission is both simple and awesome: The American middle class can no longer afford a family-oriented starter home in the cities they love. This has people leaving cities, abstaining from having kids, and forgoing economic opportunity.
To correct this, they're going back to what they refer to as "the original American urban home" — the rowhome. And they're working to perfect it through vertical integration and a modular approach where prefabricated components are built in a factory and then shipped flat-packed to the site.
They're obviously not the first company to try to reduce the cost of new housing through prefabrication, but they believe that total vertical integration will make them different. And boy, would I like to see them succeed.
If we truly want to bring down the cost of new housing, we need to (1) stop taxing it like we want less of it and (2) think of it in every possible way as a repeatable product and not as a custom prototype.
Good luck, team!
Photos from The American Housing Corporation
I recently came across this for-sale listing from Fantastic Frank for a 3-room apartment in Berlin's new Am Tacheles district. Naturally, I thought to myself, "Hey, this is a beautiful apartment — now let me go all the way back to the beginning of the 20th century and better understand the history of the development site."
Am Tacheles has been called the most controversial real estate project in Berlin's modern history. Previously developed in 1908 as a high-end shopping arcade intended to rival the great galleries of Paris, the Friedrichstraßenpassage, as it was known, was an ambitious undertaking located in the city's historic Jewish quarter.
But only about six months after opening, the project went bankrupt. The existing building then went on to live numerous lives, ranging from an AEG showroom to a building used to house French war prisoners, before ultimately being co-opted by artists in 1990 as a way to save it from demolition.
It was at this point that it was given the name Tacheles, which is a Yiddish word meaning "to speak straight." Supposedly, this was a reference to the area's history as a thriving Jewish quarter and a message about political honesty (it is located in the former East Berlin, where that wasn't a thing).
For the next two decades, the site became a global symbol of Berlin's "poor but sexy" identity. The ownership vacuum created by the fall of the Berlin Wall meant that nobody really knew who owned what. This was a disaster for clear property rights and capital investment, but fortuitous for squatters who needed cheap (okay, free) space to experiment with art and techno music.
In my view, this was ultimately a net positive for the city. It created an urban vitality that nobody could have predicted, demonstrating the potential of people and cities when allowed to experiment and take risks.
But then, basically, two things happened: (1) people eventually figured out who owned what, and (2) the development potential of the site became increasingly valuable. This is the quintessential urban cycle. First, the artists and creatives come in to take advantage of cheap space. They then make the area cool. And then developers like me come in to monetize it, completing the cycle.
Fast forward to today, and Am Tacheles (they kept the name) is a new master-planned community designed by Swiss architects Herzog & de Meuron and one of the most desirable (and thus expensive) areas in Berlin. It's also quite a bit tidier there these days, though they did preserve some of the graffiti.
Returning to our 3-room apartment listing, the asking price is €1,825,000 + €90,000 (for what I believe is a parking space). At 113 sqm, this works out to ~€16,947 per sqm or about C$2,529 per sqft (for comparison to Toronto prices). As I understand it, this is well above the average new construction home prices in the area and city.
What is clear is that Berlin is no longer poor. It's global-city rich. But is it still sexy?
Cover photo and floor from Fantastic Frank
Historic Tacheles photo via Wikipedia
Am Tacheless photo and stairwell section from H&dM
Every single real estate development project I have worked on has generally gone something like this:
Design the project.
Budget the project.
Realize: "Oh shit, this is way too expensive and will never work."
Cut out some of the parking (a loss leader on most projects).
Look for value engineering and other creative opportunities.
Repeat the cycle until the project works (hopefully).
This is so typical that if I went through this process and everything just magically worked, I would be immediately suspicious. This can't be. We must be overlooking something! The expectation is that the project isn't going to work until we, as developers, figure out a way to make it work.
This is what we mean around here when we say that "development happens on the margin." Projects are sensitive to even slight changes in market conditions. If rents soften, costs go up, and/or interest rates move in the wrong direction, that could be the end.
Current market conditions have only heightened this dynamic. More than ever, developers need to be both creative problem-solvers and disciplined managers because there's very little elasticity on the revenue side to help cover up any mistakes (if the revenue side even exists at all!).
Development is hard. But working through challenges is a big part of what makes it so rewarding. On that happy note, enjoy the long weekend, everyone.
Cover photo by Shivendu Shukla on Unsplash