This past Monday, I got together with David Wex (of Urban Capital) and Rick Sole (my business partner) for a night of DJ'ing electronic music. We called it our inaugural developer rave session and it was a ton of fun. I (mostly) had no idea what I was doing. Rick and David were great. And together, we played to a sold out crowd that consisted of two of our wives.

David was also kind enough to host us at his bar Lisbon Hotel (it's closed on Mondays). Which is why when I posted some of the above photos on X, Affan Imran asked if we are calling ourselves the Lisbon House Mafia. I thought that was pretty good. And since I'm still in search of a proper DJ name, that's the title of today's post.

Maybe when we do this again, we'll open it up to more than 2 people. Maybe.

My friend David Wex recently opened up a new bar called Lisbon Hotel, and this evening I went to check it out with him. It's not in Lisbon. And it's not a hotel. But it is deliberately designed to feel like a hotel lobby bar, and it is a great place for drinks and snacks. I recommend both of the dishes pictured above -- especially the cucumber and dill one.

It's also housed in the River City community, which his firm Urban Capital developed. And I think that's something. Developers are often criticized when they put in boring (yet profitable) uses in the ground floors of their buildings. And this is not that (though hopefully it's still profitable). This is him and his partners wanting to do something cool and help create a "place."

Who said new ideas need old buildings? Rhetorical question. It was Jane Jacobs who said this.

For more on Lisbon Hotel, check out this profile in Toronto Life.

I am, of course, generalizing, but we live in a world of comparables and proof. In the slightly-modified words of Seth Godin, we have been trained to show up with proven and verifiable answers because that's what will get us an A on the test or what will allow us to keep our jobs. And there's nothing wrong with that. Risk mitigation is an important part of any organization. But if everything you're doing is already proven, then by definition, and regardless of any claims, you are not innovating. Because if something is truly new, then it may not actually work.

My friend David Wex -- who is on a mission to develop modern condominiums all across Canada -- once told me that if he were to hire consultants to prepare market studies for his projects (he doesn't), they would almost always tell him never to build. And that's because there are often no comparables to point to and say, "look at this thing over here, it shows that somebody has already done this before and has been successful." Instead, he has been forced to ask himself, "is there no comparable product offering because the market doesn't exist or because nobody has done it yet?"

This is a risky proposition. Because if you're wrong -- and the market doesn't exist -- then you will likely fail. But if you're right, and you get to introduce something new to people that want it, then you get the benefit of a commanding market position. You were right about something that most people thought was wrong and/or didn't bother to explore. That's why Seth Godin has argued that innovation really requires two things. It requires guts, because the thing you're trying may not work. And it requires generosity, because innovation is, after all, about trying to make things better.

I think this is a great way of putting it.