I know I'm late to the party on this, but I finally tried Apple Vision Pro this weekend. I was in the Apple Store at the Toronto Eaton Center getting the battery replaced in my phone, so I decided to do a demo. And let me tell you -- I was totally blown away. I messaged everyone I knew (after I got my phone back) and told them that they need to try it.
To be clear, though, very few people right now want to actually buy this computing device. Initially, Apple was thinking that it would sell upwards of 800,000 units this year. But now it expects to sell somewhere closer to 400,000. Maybe. The device is too expensive, too bulky, and the use cases just aren't there for someone to feel they need to buy it.
I also found that, when I was looking at the world around me, I could tell I was looking at a video. It wasn't exactly perfect. (Vision Pro creates a mixed-reality experience by recording the world around you and then playing it back to you.) But that's okay. The hardware will get better. The price will come down. And the developer community will build a bunch of killer apps that nobody has even thought of yet.
https://twitter.com/Casey/status/1753848769118970152
None of this changes the fact that the device is still an astonishing technical achievement. The eye tracking works perfectly. All of my hand gestures were flawlessly picked up. And the overall experience was entirely immersive -- from 3D videos (recorded on regular iPhones) to a butterfly landing on my hand and a velociraptor flaring its nostrils right in front of me.
What was most impactful to me is that I could easily imagine a future where all of this works. Is this a more exciting way to watch sports? Yes. I sat courtside and Lebron dunked in my face. Is this a better way to watch movies on a plane? By far. Will this be used to help build buildings and coordinate design & engineering disciplines? Yes, absolutely, among many other things.
It is also easy to imagine how spatial computing is likely to dovetail with other innovations such as AI and blockchains. Mixed-reality or extended reality blurs the line between physical and digital. And in my mind, AI becomes the way in which we will want to interact with this new computing world. (It's not easy to type on a virtual keyboard.)
At the same time, digital artifacts will come to be viewed much differently when they're all blended in. An NFT sitting in a cold wallet is going to feel a lot different than an NFT hanging in a fully immersive 3D gallery that is viewed by millions of people. This strengthens the case for blockchains, and the ownership of digital objects, products, and services.
Maybe this is really far into the future. I don't know. But regardless, if you haven't already, I would encourage you to book a demo at your local Apple Store. However cool and great you think it will be, it will be better. I'm not suggesting you should buy one, but I am suggesting that you need to try it out and see a glimpse into the future.
And if any of you are working on Apple Vision Pro software that is somehow connected to the design and construction industry, I would love to hear from you and learn more about what you're up to. I have complete conviction that this will form the future of our industry. The best place to reach out is here.


My time in the mountains has come to an end. I’m on a flight back to Toronto and about to start watching old Bond movies (as one should). If you don’t ski or snowboard or do any other winter sports, it’s maybe hard to relate to this, but the mountains are a truly special place. I’m always sad to leave them. In my opinion, there’s no better place to disconnect and recalibrate.
And even though I've been mostly disconnected, it has been hard not to miss the hype around the new Apple Vision Pro, which was released into the wild this week. I haven't tried one yet, but every review that I have read or watched seems to come to the same general conclusion: "Wow, this thing is incredible. It feels like a glimpse into the future of computing."
If you're looking for a comprehensive technical overview of the device, you should check out Marques Brownlee's video, here. But if you're just looking to get a sense of what it might be like to, you know, wander around New York City wearing one, you should definitely check out Casey Neistat's video, here.
Now I think there's no question that there's a dystopian element to all of this. When Casey is standing around and watching a butterfly eat his donut, he looks pretty strange from the outside. Only he is seeing the butterfly. But then again, we all look pretty weird standing around staring down at our phones all the time. Maybe this will help us become less disconnected. I don't know.
Either way, it's hard not to imagine this changing -- a lot. I mean, here's just one small example. Already Zillow has an app for Vision Pro that allows you to tour homes for sale. Assuming it's as good as everyone says it is, I can't imagine anyone going to physically tour a home ever again, unless they're really serious and/or ready to put in an offer.
Of course, there's also no shortage of people saying that this device is simply too expensive. But I think that misses the point. This is version one. At this point, Apple just needs to be directionally right about what they are calling "spatial computing." (They don't want you to call it VR.) Because if they are right, the price will come down and then we'll all be watching old Bond movies on these devices.
The original Segway launched in 2000 and was supposed to revolutionize micro-mobility and the "last-mile problem" associated with getting around cities. Instead, only about 140,000 units were sold in the following two decades and, in 2020, the company stopped production on the namesake vehicle. In hindsight this seems kind of obvious. Segways are/were clunky and expensive. There's a learning curve. And it's infinitely difficult to look even remotely cool while riding one.
But one thing they did get right was the problem. There was in fact a need for micro-mobility solutions, which is why we have seen bike share and e-scooter ridership grow, like this, since the late 2000's. I think it remains to be seen just how ubiquitous things like e-scooters will become in our cities. But in 2021, there were 900,000 electric scooters sold in France alone. So we're already doing much better than the Segway did during its lifetime.
https://youtu.be/34k7UI-DR_8
As I have said before, I am a big fan of electric scooters. And I wish that Toronto would stop being so conservative with allowing them in the city. But I remain open to other ideas, so here's another last-mile solution to consider: $1,400 AI-powered electric shoes. Casey Neistat recently reviewed them in New York City and, I can safely say, that they look Segway-like in terms of their clunkiness and overall attractiveness. They're still in the prototype phase and they do make you walk about 250% faster; but I'm not yet convinced.
How about you?