Google just opened up its first ever retail store. It's in Chelsea in New York City at the base of its offices in a building that the company owns. The space is about 5,000 square feet and it occupies a full city block.
A collaboration with New York-architect, Suchi Reddy, the retail space is deliberately different from what you'll find at an Apple store (though the broad intentions are arguably similar). Instead of sleek, metallic and futuristic, the focus here was on creating a warm and inviting space that feels more like a home. (Note the pale woods.)
The approach is intended to make a statement about the role that technology, or at least Google's technology, should play in our lives. It is about tech servicing humanity and not the other way around.
FastCompany has a good article, here, that explains all of this.
It is interesting to watch these spaces evolve into what we are now calling experiential retail or commerce. If you read the FastCompany article you'll read about the work that Johns Hopkins University is doing on neuroaesthetics, which is the study of how spaces and aesthetics affect our bodies. That is how finely tuned these spaces have become.
And it's kind of what you need to do today. Consider the example of Microsoft's retail stores, which launched in a clear attempt to mimic the successes that Apple has seen with its stores. They even looked somewhat similar. But then last year Microsoft announced that the company would be closing all of its stores.
Why? Part of the problem is that they were too focused on just selling Microsoft products. And that, it would seem, can't really be the main objective anymore. You also need to consider the experience. What story are we telling about our brand with our space, and is it compelling enough to standout?
P.S. The first image at the top of this post is of their Google Translate booth. You walk in. Say something. And Google translates the hell out of it for you.
Photos: Google
I setup a new cryptocurrency wallet (offline hardware storage) this evening and then used it to buy brandondonnelly.eth using ENS (Ethereum Name Service). I don't know what the hell I'm going to use it for, yet, but I own brandondonnelly.com. So I figured I should grab the decentralized blockchain version of my name as well. Perhaps at some point in the future I'll be glad I did.
I plan to buy a bunch of other .eth domains in the near future as well. The costs are similar to registering a traditional domain.
Part of the reason why I'm doing all of this because I've decided that it's time to do a deep dive and better understand the possibilities of the blockchain (a decentralized vs. centralized internet). I've been following for a number of years, but it has been pretty surface level. It's time to get serious. And I must say that it felt pretty cool to use my new hardware wallet to buy something with ETH.
Overall, things started to really click for me when I saw the digital economy that was emerging with Ethereum (applications, NFTs, DeFi, etc.). Instead of just digital money, I could now see clear use cases and demand drivers for the cryptocurrency. Again, I used ETH to buy brandondonnelly.eth, which means I first had to be an owner of ETH.
If you're looking to better understand the possibilities of a decentralized internet -- specifically why non fungible tokens are bad ass -- check out this blog post by Albert Wenger. He uses the example of the Mona Lisa sitting in the Louvre to explain why NFTs are not a fad and, instead, a "fundamental and profound innovation."
I was reading about a proposed development earlier today (it doesn't really matter which one for this story) and I immediately thought to myself, "wow, this is a beautiful development. I like what they've done here." The project happens to be by one of my favorite architects in the city. Sadly though, we have yet to work with them on any of our projects.
I then decided to read the comment section of the article. There were dozens and dozens of comments and virtually all of them were negative and against the development. What is, of course, clear is that we all have different beliefs. We all see things differently. And that's part of the reason why creating any sort of change is usually so difficult.
But if you think about it, so much of our world resolves around change. If we want to address climate change, we are going to need to make changes. If we want to improve housing affordability, we are going to need to make changes. If we want to build more inclusive and economically prosperous cities, we are going to need to make changes.
The challenge with all of this change is that we have inertia working against us. Case in point: I'm sure that most of us have been in a meeting at one point or another when a decision was made purely based on what was done the last time around. We did X. So let's do X again. Why change? Probably a safe bet.
Seth Godin once said that, "if you do anything that matters, it means you're trying to change something." He was talking about the world of marketing. But I believe that there's a universal truth to this. Change unlocks potential.
Google just opened up its first ever retail store. It's in Chelsea in New York City at the base of its offices in a building that the company owns. The space is about 5,000 square feet and it occupies a full city block.
A collaboration with New York-architect, Suchi Reddy, the retail space is deliberately different from what you'll find at an Apple store (though the broad intentions are arguably similar). Instead of sleek, metallic and futuristic, the focus here was on creating a warm and inviting space that feels more like a home. (Note the pale woods.)
The approach is intended to make a statement about the role that technology, or at least Google's technology, should play in our lives. It is about tech servicing humanity and not the other way around.
FastCompany has a good article, here, that explains all of this.
It is interesting to watch these spaces evolve into what we are now calling experiential retail or commerce. If you read the FastCompany article you'll read about the work that Johns Hopkins University is doing on neuroaesthetics, which is the study of how spaces and aesthetics affect our bodies. That is how finely tuned these spaces have become.
And it's kind of what you need to do today. Consider the example of Microsoft's retail stores, which launched in a clear attempt to mimic the successes that Apple has seen with its stores. They even looked somewhat similar. But then last year Microsoft announced that the company would be closing all of its stores.
Why? Part of the problem is that they were too focused on just selling Microsoft products. And that, it would seem, can't really be the main objective anymore. You also need to consider the experience. What story are we telling about our brand with our space, and is it compelling enough to standout?
P.S. The first image at the top of this post is of their Google Translate booth. You walk in. Say something. And Google translates the hell out of it for you.
Photos: Google
I setup a new cryptocurrency wallet (offline hardware storage) this evening and then used it to buy brandondonnelly.eth using ENS (Ethereum Name Service). I don't know what the hell I'm going to use it for, yet, but I own brandondonnelly.com. So I figured I should grab the decentralized blockchain version of my name as well. Perhaps at some point in the future I'll be glad I did.
I plan to buy a bunch of other .eth domains in the near future as well. The costs are similar to registering a traditional domain.
Part of the reason why I'm doing all of this because I've decided that it's time to do a deep dive and better understand the possibilities of the blockchain (a decentralized vs. centralized internet). I've been following for a number of years, but it has been pretty surface level. It's time to get serious. And I must say that it felt pretty cool to use my new hardware wallet to buy something with ETH.
Overall, things started to really click for me when I saw the digital economy that was emerging with Ethereum (applications, NFTs, DeFi, etc.). Instead of just digital money, I could now see clear use cases and demand drivers for the cryptocurrency. Again, I used ETH to buy brandondonnelly.eth, which means I first had to be an owner of ETH.
If you're looking to better understand the possibilities of a decentralized internet -- specifically why non fungible tokens are bad ass -- check out this blog post by Albert Wenger. He uses the example of the Mona Lisa sitting in the Louvre to explain why NFTs are not a fad and, instead, a "fundamental and profound innovation."
I was reading about a proposed development earlier today (it doesn't really matter which one for this story) and I immediately thought to myself, "wow, this is a beautiful development. I like what they've done here." The project happens to be by one of my favorite architects in the city. Sadly though, we have yet to work with them on any of our projects.
I then decided to read the comment section of the article. There were dozens and dozens of comments and virtually all of them were negative and against the development. What is, of course, clear is that we all have different beliefs. We all see things differently. And that's part of the reason why creating any sort of change is usually so difficult.
But if you think about it, so much of our world resolves around change. If we want to address climate change, we are going to need to make changes. If we want to improve housing affordability, we are going to need to make changes. If we want to build more inclusive and economically prosperous cities, we are going to need to make changes.
The challenge with all of this change is that we have inertia working against us. Case in point: I'm sure that most of us have been in a meeting at one point or another when a decision was made purely based on what was done the last time around. We did X. So let's do X again. Why change? Probably a safe bet.
Seth Godin once said that, "if you do anything that matters, it means you're trying to change something." He was talking about the world of marketing. But I believe that there's a universal truth to this. Change unlocks potential.
Share Dialog
Share Dialog
Share Dialog
Share Dialog
Share Dialog
Share Dialog