https://videopress.com/v/FLw4IuBH?resizeToParent=true&cover=true&preloadContent=metadata&useAverageColor=true
I love cycling. And I have been using Toronto's bike share system to get around over the last few weeks (both for work and personal stuff). There's no better way to get around when the city is busy. But it was also a reminder that we have a lot of work to do when it comes to cycling infrastructure.
Here are a few observations:
The Bike Share mobile app has got to be the worst app that I have ever used. First of all, it's called PBSC. I think this was a deliberate choice so that it's impossible to remember and impossible to locate on your phone. Because once you do find it, it's an awful experience.
I struggled to make it from downtown up to midtown a few days ago. Can I blame the Bike Share bike instead of my lack of physical conditioning? I can't see the majority of people wanting to do this sort of ride. This is where e-bikes and e-scooters come in.
Many of the bikes have something wrong with them.
We don't have enough bike lanes and bike-friendly streets. I know that some you don't want to hear this. But it's the truth. There are a lot of streets in Toronto where it is terrifying to be on a bicycle. This is true even in the center of the city.
If you're not familiar with Toronto, you won't get this point. But Queens Quay is a seemingly complicated street for many people to navigate. Cycling along here in peak summer is an exercise in dodging people as they meander across the bike lane.
We need dockless bikes. I'm sure that the team is doing their best to load balance across the network, but it is often a challenge to find an available dock at the end of a trip. There are ways to do this that avoid bikes being left everywhere.
And while we're at it, we should also add e-scooters to our roster.
What would you add to this list?
The original Segway launched in 2000 and was supposed to revolutionize micro-mobility and the "last-mile problem" associated with getting around cities. Instead, only about 140,000 units were sold in the following two decades and, in 2020, the company stopped production on the namesake vehicle. In hindsight this seems kind of obvious. Segways are/were clunky and expensive. There's a learning curve. And it's infinitely difficult to look even remotely cool while riding one.
But one thing they did get right was the problem. There was in fact a need for micro-mobility solutions, which is why we have seen bike share and e-scooter ridership grow, like this, since the late 2000's. I think it remains to be seen just how ubiquitous things like e-scooters will become in our cities. But in 2021, there were 900,000 electric scooters sold in France alone. So we're already doing much better than the Segway did during its lifetime.
https://youtu.be/34k7UI-DR_8
As I have said before, I am a big fan of electric scooters. And I wish that Toronto would stop being so conservative with allowing them in the city. But I remain open to other ideas, so here's another last-mile solution to consider: $1,400 AI-powered electric shoes. Casey Neistat recently reviewed them in New York City and, I can safely say, that they look Segway-like in terms of their clunkiness and overall attractiveness. They're still in the prototype phase and they do make you walk about 250% faster; but I'm not yet convinced.
How about you?


The National Association of City Transportation Officials (NACTO) has just published this report on shared micro mobility in the US from 2010 to 2021. And it's a good look at how this space has evolved over the years. According to the report, the first modern North American bike share system was installed in Montréal in 2009 and the first in the US was in 2010. Though a quick Google search has Washington DC claiming this title in 2008.
Whatever the case may be, bike share ridership started somewhere around 321k per year in the US and trip volume is now close to 50 million per year. Electric scooters also joined the mix in 2018, and 2019 was a banner year for this mode of transportation. The report suggests this was due to cheap VC money subsidizing these rides. Electric scooters have seen their average trip cost 2x between 2018 ($3.50) and 2021 ($7), despite the average trip distance remaining more or less flat (1.3 to 1.2 miles).
Naturally, the pandemic was bad for shared mobility. But it is interesting to see how much this space has rebounded and how resilient it seems to be. Prior to the pandemic, bike share usage had clear morning and evening peaks, coinciding with people commuting to work. Since then, we have seen a shift to both a wider range of trips (i.e. to do things like get groceries) and more trips throughout the day.
To download a full copy of the report, click here.