
I was at a family lunch this week and we got on to the topic of VR/AR headsets. Some of my relatives have the Meta Quest, but nobody has the Apple Vision Pro and nobody has even tried it. However, the comment was that the Meta one is already pretty convincing, so the Vision Pro must be that much more amazing. Like I do on this blog, I encouraged everyone to go and book a demo.
What is obvious, of course, is that Vision Pro is far from a mainstream product. Few people are buying it. It's too expensive. And I think most people can't imagine a world where it becomes part of their daily life. But as we were all talking, I was reminded that I'm dangerously close.
Here are 3 use cases that I'm already excited about:
Watching movies and doing work on airplanes. I love traveling. But sitting on a plane sucks. If I could watch immersive movies and bury myself in work, I think I might actually enjoy having my femur crushed by the seat in front of me. It would be an environment free of any distractions. Already I have found reliable in-flight wifi to be a game changer for productivity.
Experiencing live sports from seats I wouldn't pay for in real life. To be fair, I don't generally watch a lot of sports unless a Toronto team is in the playoffs. But selling an unlimited number of courtside seats (or their equivalent) to people via Vision Pro seems like an obvious use case. I would pay for this after experiencing Lebron dunk in my face in the demo, especially if it works with groups of people. And if it doesn't already exist, I'm sure there will be a way to stream live content.
Walking through the BIM model of a yet-to-be-constructed building. The construction industry needs this. I need this. I walk all of our sites at least once a week. But imagine if it were possible to do this before construction actually starts and costly mistakes are found on site. That's always been the promise of BIM, but alas, it hasn't solved the problem of poorly coordinated drawings and too many site changes.
I have long been interested in the work of entrepreneur Dennis Crowley. He is perhaps best known as the co-founder of Foursquare, which popularized location "check-ins." But he's created a bunch of other stuff too. The common theme is that his products exist at the intersection of tech and cities (the physical world), which is probably why I've been so interested over the years.
Check-ins, for example, allowed you to say to all your friends, "hey everyone, I'm at this bar." It was a way of checking if anyone you knew was there too, or close by, and also a way of inviting your friends to come join you if they were so inclined.
This was extremely popular for a period of time, but then kind of fizzled out, and Foursquare was forced to pivot and try a bunch of other things. And in the end, this "problem" of augmenting the physical world with our social graph (and other information) never really got solved. I mean, this is broadly the promise of augmented reality.
Thankfully, Dennis has a new company (Hopscotch Labs) and a new tech/city product called Beebop (which is currently in private beta). Here's how it works (excerpt from
