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architecture(817)
February 9, 2022

Pre-fall fashion and Le Corbusier in Firminy-Vert

I'm not exactly sure what a "pre-fall" menswear collection is all about. But Louis Vuitton recently honored the late and great fashion designer Virgil Abloh by photographing one of them in and around Le Corbusier's Firminy-Vert complex about an hour outside of Lyon, France.

Abloh was apparently a huge fan of the work of architect Le Corbusier. And he tried to apply the same kind of utilitarian approach to fashion as Le Corbusier had done to cities, buildings, and housing.

The Firminy-Vert complex is a series of buildings, one of which is the last of his "Housing Unit" designs (1965). Le Corbusier designed and built a number of these, with the most well known one being in the south of France in Marseille (1952).

They were a utopian model for high-density housing, with "streets" instead of corridors and with schools and other social functions being housed high up and inside the building. They were intended to act as a kind of vertical city.

To the untrained eye, they might resemble the kind of public housing that today goes unloved in many cities throughout the world. But for whatever reason, these particular renditions have largely stood the test of time.

Maybe it's because of their importance to the development of modernist architecture, or maybe it's because most of them (if not all of them) are now UNESCO World Heritages sites.

My take is that it shows you that architecture and built form alone can't solve every problem. The same building in different places and different contexts, can and will perform very differently. In this particular case, in Firminy-Vert, the complex seems to be doing rather well. The perfect backdrop for a luxury pre-fall fashion collection.

Cover photo
January 29, 2022

Brand-specific vs. property-specific signage

post image

Here is an example of retail signage on Lincoln Road in Miami Beach. The interior signage (behind the glass above the doors) is specific to the brand Osklen (which is a great sustainable fashion company from Brazil). And the exterior soffit signage is specific to the property in that the same design and typeface is used for all of the retail tenants.

I think that this consistency creates a more elevated feel for the overall property, but the obvious downside is that the retailers don’t get to express their unique brands and identities in quite the same way. Still, I think the above approach is a pretty good compromise. What do you think?

January 28, 2022

Good design is about caring

I was in a “design charrette” meeting earlier today where the topic of good architecture and why some cities do better than others came up. It got me thinking about my recent post about the quality of Canadian architecture and so I’d like to revisit that discussion today. The Walrus article that I previously cited focused a lot on uninspiring public architecture and the procurement processes that generate them behind the scenes. But here are a few other things to consider.

1/ Design guidelines and planning policies have an impact on our built environment in more ways than most people probably appreciate. For example, there are design moves in some of our projects that I really dislike. But we were given no choice. In fact, in one instance I remember us advocating for less area/density (shocking for a developer) because we thought it made for better architecture. We ultimately capitulated, and the additional area was certainly a nice to have, but it wasn’t our opening position.

2/ Nice stuff does often cost more money. There is no question that a project like One Delisle is more expensive to construct compared to a “typical” building. However, we made the decision to invest in high quality architecture and we built our pro forma around this approach. In this regard, it is helpful to be in bigger and more expensive cities/submarkets so that you can generate the kind of revenues that will support high-quality architecture.

3/ At the same time, there is no reason that thoughtful design needs to cost more. Good design is simply about being creative, responding to constraints, and, frankly, just giving a shit about what you’re doing. You want to see that somebody cared. So while nice things and elegant details do often cost more money, we shouldn’t use this as a crutch. The same is true for climate. Colder climates shouldn’t be considered handicapped. Creativity and thoughtfulness can thrive anywhere. We just have to give them the opportunity.

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Brandon Donnelly

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Brandon Donnelly

Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.

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