
Canada must become a global superpower
The silver lining to the US starting a trade war with Canada and regularly threatening annexation is that it has forced this country out of complacency. Indeed, I'm hard pressed to remember a time, at least in my lifetime, when patriotism and nationalism has united so much of Canada. According to a recent survey by Angus Reid, the percentage of Canadians expressing a "deep emotional attachment" to the country jumped from 49% in December 2024 to 59% in February 2025. And as further evidence of...

The bank robbery capital of the world
Between 1985 and 1995, Los Angeles' retail bank branches were robbed some 17,106 times. In 1992, which was the the city's worst year for robberies, the number was 2,641. This roughly translated into about one bank robbery every 45 minutes of each banking day. All of this, according to this CrimeReads piece by Peter Houlahan, gave Los Angeles the dubious title of "The Bank Robbery Capital of the World" during this time period. So what caused this? Well according to Peter it was facil...
The story behind those pixelated video game mosaics in Paris
If you've ever been to Paris, you've probably noticed the small pixelated art pieces that are scattered all around the city on buildings and various other hard surfaces. Or maybe you haven't seen or noticed them in Paris, but you've seen similarly pixelated mosaics in one of the other 79 cities around the world where they can be found. Or maybe you have no idea what I'm talking about right now. Huh? Here's an example from Bolivia (click here if you can't see...

Subscribe to Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.

Canada must become a global superpower
The silver lining to the US starting a trade war with Canada and regularly threatening annexation is that it has forced this country out of complacency. Indeed, I'm hard pressed to remember a time, at least in my lifetime, when patriotism and nationalism has united so much of Canada. According to a recent survey by Angus Reid, the percentage of Canadians expressing a "deep emotional attachment" to the country jumped from 49% in December 2024 to 59% in February 2025. And as further evidence of...

The bank robbery capital of the world
Between 1985 and 1995, Los Angeles' retail bank branches were robbed some 17,106 times. In 1992, which was the the city's worst year for robberies, the number was 2,641. This roughly translated into about one bank robbery every 45 minutes of each banking day. All of this, according to this CrimeReads piece by Peter Houlahan, gave Los Angeles the dubious title of "The Bank Robbery Capital of the World" during this time period. So what caused this? Well according to Peter it was facil...
The story behind those pixelated video game mosaics in Paris
If you've ever been to Paris, you've probably noticed the small pixelated art pieces that are scattered all around the city on buildings and various other hard surfaces. Or maybe you haven't seen or noticed them in Paris, but you've seen similarly pixelated mosaics in one of the other 79 cities around the world where they can be found. Or maybe you have no idea what I'm talking about right now. Huh? Here's an example from Bolivia (click here if you can't see...
>4.2K subscribers
>4.2K subscribers
Back in architecture school we used to joke around that to be a great architect you had to have a badass sounding name. This was largely driven by the fact that so many famous architects were/are European and so they had/have more unique sounding names – at least to us.
Think Rem Koolhaas, Bjarke Ingels, Ludwig Mies van der Rohe, Le Corbusier (actually Charles-Édouard Jeanneret-Gris), Alvar Aalto, and so on.
There are of course lots of great non-European architects and lots of names that don’t sound as badass as the ones listed above. But that didn’t stop of us from perpetuating the belief that you needed a badass name.
So what could you do if your name wasn’t badass enough to be a famous architect? Well we applied the principles of architectural spoonerism. That meant we switched around the first letter of your first name with the first letter of your last name to create a new architectural identity.
Sometimes this worked beautifully, but sometimes it didn’t work at all. In my case, I became Drandon Bonnelly, which is arguably a bit more badass. But the best example is that of my friend Alex Feldman. He became Flex Aeldman. Now that’s badass. He sounds like an architect bodybuilder.
What’s your badass architect name? Let us know in the comment section below. Perhaps we can dethrone Flex as the best one out there.
Back in architecture school we used to joke around that to be a great architect you had to have a badass sounding name. This was largely driven by the fact that so many famous architects were/are European and so they had/have more unique sounding names – at least to us.
Think Rem Koolhaas, Bjarke Ingels, Ludwig Mies van der Rohe, Le Corbusier (actually Charles-Édouard Jeanneret-Gris), Alvar Aalto, and so on.
There are of course lots of great non-European architects and lots of names that don’t sound as badass as the ones listed above. But that didn’t stop of us from perpetuating the belief that you needed a badass name.
So what could you do if your name wasn’t badass enough to be a famous architect? Well we applied the principles of architectural spoonerism. That meant we switched around the first letter of your first name with the first letter of your last name to create a new architectural identity.
Sometimes this worked beautifully, but sometimes it didn’t work at all. In my case, I became Drandon Bonnelly, which is arguably a bit more badass. But the best example is that of my friend Alex Feldman. He became Flex Aeldman. Now that’s badass. He sounds like an architect bodybuilder.
What’s your badass architect name? Let us know in the comment section below. Perhaps we can dethrone Flex as the best one out there.
Share Dialog
Share Dialog
No activity yet