
This stool, Stool 60, was originally designed in 1933 by celebrated Finnish architect Alvar Aalto. And it's pretty much perfect, which is why the design has remained untouched for almost a century. But here's an interesting collaboration. Wood Wood -- a Danish streetwear and design company -- approached Artek -- the furniture company that Aalto, his wife, and others founded -- to see if they could experiment with different color stains for the stool. The objective was to still allow the natural grain of the birch to come through, but to also add some color, so as to get people to relook and what is for many people a very familiar piece of furniture. The result is three new colours: bothnia blue, powder pink, and factory yellow. I think they're beautiful. There is also a good story behind them. And isn't that often what we end up buying -- a narrative?
Image: Wood Wood
Back in architecture school we used to joke around that to be a great architect you had to have a badass sounding name. This was largely driven by the fact that so many famous architects were/are European and so they had/have more unique sounding names – at least to us.
Think Rem Koolhaas, Bjarke Ingels, Ludwig Mies van der Rohe, Le Corbusier (actually Charles-Édouard Jeanneret-Gris), Alvar Aalto, and so on.
There are of course lots of great non-European architects and lots of names that don’t sound as badass as the ones listed above. But that didn’t stop of us from perpetuating the belief that you needed a badass name.
So what could you do if your name wasn’t badass enough to be a famous architect? Well we applied the principles of architectural spoonerism. That meant we switched around the first letter of your first name with the first letter of your last name to create a new architectural identity.
Sometimes this worked beautifully, but sometimes it didn’t work at all. In my case, I became Drandon Bonnelly, which is arguably a bit more badass. But the best example is that of my friend Alex Feldman. He became Flex Aeldman. Now that’s badass. He sounds like an architect bodybuilder.
What’s your badass architect name? Let us know in the comment section below. Perhaps we can dethrone Flex as the best one out there.

This stool, Stool 60, was originally designed in 1933 by celebrated Finnish architect Alvar Aalto. And it's pretty much perfect, which is why the design has remained untouched for almost a century. But here's an interesting collaboration. Wood Wood -- a Danish streetwear and design company -- approached Artek -- the furniture company that Aalto, his wife, and others founded -- to see if they could experiment with different color stains for the stool. The objective was to still allow the natural grain of the birch to come through, but to also add some color, so as to get people to relook and what is for many people a very familiar piece of furniture. The result is three new colours: bothnia blue, powder pink, and factory yellow. I think they're beautiful. There is also a good story behind them. And isn't that often what we end up buying -- a narrative?
Image: Wood Wood
Back in architecture school we used to joke around that to be a great architect you had to have a badass sounding name. This was largely driven by the fact that so many famous architects were/are European and so they had/have more unique sounding names – at least to us.
Think Rem Koolhaas, Bjarke Ingels, Ludwig Mies van der Rohe, Le Corbusier (actually Charles-Édouard Jeanneret-Gris), Alvar Aalto, and so on.
There are of course lots of great non-European architects and lots of names that don’t sound as badass as the ones listed above. But that didn’t stop of us from perpetuating the belief that you needed a badass name.
So what could you do if your name wasn’t badass enough to be a famous architect? Well we applied the principles of architectural spoonerism. That meant we switched around the first letter of your first name with the first letter of your last name to create a new architectural identity.
Sometimes this worked beautifully, but sometimes it didn’t work at all. In my case, I became Drandon Bonnelly, which is arguably a bit more badass. But the best example is that of my friend Alex Feldman. He became Flex Aeldman. Now that’s badass. He sounds like an architect bodybuilder.
What’s your badass architect name? Let us know in the comment section below. Perhaps we can dethrone Flex as the best one out there.
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