comments 11

Bye Tumblr. Hi WordPress.

I finally did it. Over the weekend I ported this blog over from Tumblr to WordPress. I had been thinking about doing this for a while, but kept putting it off (1) because of the work involved and (2) because I was worried about my permalinks changing. About 35-40% of the visits to this blog come from organic search. I’m on the first page when you Google “real estate developer.”

I had been using Tumblr since I first started writing this daily blog back in August 2013. But it started feeling increasingly limited. It isn’t great for longish-form blogs like this one and it is terrible at handling photos and other embedded content. (I plan to post more of my photography now.) The last straw for me was the inability to blog from a mobile device. I tried that over the weekend and it was bad.

I was also starting to feel like the product was on the decline. Yahoo acquired Tumblr in 2013 for $1.1 billion. Tumblr hadn’t yet figured out how to effectively monetize its platform and Yahoo needed a cool social product in their portfolio. But that deal doesn’t seem to have gone as planned, at least not for Yahoo.

So here I am on WordPress. I’m still working out some of the kinks, but I think we’re almost there. If you’re reading this post in your inbox, it should be business as usual. If you’re reading this post on the web, you’ll notice a few differences (I’m still fine tuning the design).

Regularly scheduled programming will resume tomorrow now that we’re just about setup.


  1. Loving the new website design (and that it’s much more mobile friendly). Any plans to make the email responsive to mobile screen sizes as well? Love reading your newsletter every day!

    Liked by 1 person

  2. Jeffrey Gordon

    Brandon, love your blog, must be great to now be a WordPress user, my coder types all recommend it for the average publisher, all the plugins and support community are dynamic in comparison to anything Yahoo is doing these days! Open Source Baby!

    Liked by 1 person

  3. Pingback: WordPress buys Tumblr for (only) $3 million | BRANDON DONNELLY

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