Daily insights for city builders, delivered every morning at 6 AM ET. I’m Brandon Donnelly — a Toronto-based real estate developer and founder of Globizen. I’ve been writing here since 2013.
Last week it was announced that brandondonnelly.com/ (which is what I use for this blog) had purchased Tumblr for around $3 million. This is, of course, after Yahoo had purchased it for $1.1 billion in 2013 and later wrote it down, having never figured out how to monetize it. Yahoo lost its shirt on the investment. I am sure you’ve probably seen some of the headlines and searing commentary online:
I used Tumblr every day for more than 5 years. I started this daily blog on it because I had already been using it to share and collect photos. At one point Tumblr had more active users than Instagram and Pinterest combined. But eventually it lost its way. Yahoo (and later Verizon by way of its acquisition of Yahoo in 2017) didn’t know what to do with it.
And so at the beginning of this year I said goodbye to Tumblr and switched this daily blog over to WordPress. A big part of that decision had to do with the fact that Tumblr was never really designed for long-form blogs like this one and its mobile support was even more appalling for this use case. It was impossible to write on an iPad. Switching was the right decision. I should have done it sooner.
But now Tumblr is owned by brandondonnelly.com/. At $3 million, it feels like they're almost starting again from scratch. Maybe they'll figure Tumblr out. Or maybe they won't.
I finally did it. Over the weekend I ported this blog over from Tumblr to WordPress. I had been thinking about doing this for a while, but kept putting it off (1) because of the work involved and (2) because I was worried about my permalinks changing. About 35-40% of the visits to this blog come from organic search. I’m on the first page when you Google “real estate developer.”
I had been using Tumblr since I first started writing this daily blog back in August 2013. But it started feeling increasingly limited. It isn’t great for longish-form blogs like this one and it is terrible at handling photos and other embedded content. (I plan to post more of my photography now.) The last straw for me was the inability to blog from a mobile device. I tried that over the weekend and it was bad.
I was also starting to feel like the product was on the decline. Yahoo acquired Tumblr in 2013 for $1.1 billion. Tumblr hadn’t yet figured out how to effectively monetize its platform and Yahoo needed a cool social product in their portfolio. But that deal doesn’t seem to have gone as planned, at least not for Yahoo.
So here I am on WordPress. I’m still working out some of the kinks, but I think we’re almost there. If you’re reading this post in your inbox, it should be business as usual. If you’re reading this post on the web, you’ll notice a few differences (I’m still fine tuning the design).
Regularly scheduled programming will resume tomorrow now that we’re just about setup.
I’ve made a few changes around here. If you’re reading this post on the actual site (as opposed to via Tumblr, your email subscription, or some other feed) and you’re a regular reader, you might notice that I’ve completely redesigned the look and feel of Architect This City. If you can’t see it and want to take a look, click here.
It’s something that I’ve been meaning to do for awhile now. And it’s because I haven’t been happy with how this blog showed up on mobile devices. It wasn’t responsive. That made ATC less enjoyable to read on your phone and it made it a bit of a pain to leave comments. And since almost 35% of readers are on mobile (and that number is only going to go up), it was time to make a change.
This site now looks more or less the same whether you’re viewing it on your desktop or on your phone. I also made sure to make the font nice and big so it’s an easy read on mobile. I think it’s a big improvement. But I’d love to also get your feedback on the redesign. I hope you like it as well and I hope it leads to more frequent discussions in the comment section 🙂
Last month marked the one year anniversary of Architect This City. This means that I’ve been blogging every day for over a year. It’s been an incredible journey and I often tell people that they should give it a try if they have any inclination.
So today, I’d like to share some of the things I’ve learned over the past year. I actually started this post at the end of last month, but I needed some time to collect my thoughts. Now that they’re collected, here are 10 things I learned from blogging every day for a year:
1. Starting from zero sucks
Lots of people have grand ambitions of blogging their way to prosperity. But then they start and they realize it sucks. It’s incredibly difficult to write content on a regular basis when all you get back is crickets. All you’re doing is giving without getting anything in return. But that’s why starting anything from nothing is always difficult.
2. Passion actually means tenacity
When people say that you should follow your passion (you know that cliche), what they’re really getting at is that anything worth doing is going to be a complete and utter slog at times. And the only way to make it through those periods is to actually enjoy the journey enough so that you keep doing it when it’s not so fun.
3. Accomplishment has a lot to do with momentum
As much as starting sucks, once you get going you develop momentum. People start telling you that they read your stuff every day and you get addicted. You realize that you can’t stop. Somebody is actually reading what I’m writing! You also notice that things are starting to snowball. For example, it took me about 11 months to get 250 followers on Tumblr. It then took me another 3 days to break through 2,000. There’s a snowball effect.
4. It gets easier
I follow wine guy and internet marketer Gary Vaynerchuk. I love his energy. And one of the things he’s said about his father’s wine business, that he famously helped grow, is that even though he took it from $3 million in sales to $45 million in sales, he recognizes that the truly hard part was actually going from zero to 3. Starting from nothing is hard.
5. Good things come from putting yourself out there
Often I’ve found that my most popular posts have been the ones that I felt a little uncomfortable posting or that I quickly wrote without seconding guessing myself. Social media and internet marketing today, at least in my view, is all about being authentic, genuine, and as transparent as you or your business can afford to be. Because that’s what engages people.
6. Constraints can be great for creativity
I can be a bit of a perfectionist. It’s the designer in me. In architecture school, my favorite line was: Perfection or nothing. I got it from the German engineering and design firm, Werner Sobek. But perfectionism can be a debilitating. Sometimes it becomes a form of procrastination, which is why I decided to write every day. Because then you don’t always have the time to be a perfectionist. You just have to post. And that can be a great thing. As Steve Jobs used to say, real artists ship.
7. The internet democratizes
When you write a blog and put yourself out there publicly, people all of a sudden consider you an authority. They want to know your opinion and they begin to consider you as an expert in the topic you write about. Now, I’m not suggesting that I’m an expert on cities, but I think it’s incredibly powerful that people now associate me with cities, real estate, design, and all the other things that I’m passionate about.
8. Everybody is their own media company
This ties into the last point. What shows up first when you Google your name? Do you use social media? Do you own and manage your firstnamelastname.com? (i.e. brandondonnelly.com) In other words, what is your personal brand? It used to be hard to put yourself out there. The media channels were simply too expensive for individuals to start building their own brands. But today, anybody can create a free account on Facebook, Twitter, Tumblr, Instagram, LinkedIn, Pinterest, Snapchat, and all the other social channels that people are now using to market. And that means that each and every one of us is basically their own little media company.
9. The benefits of blogging are indirect
All that said, the benefits of blogging for me, so far at least, have all been indirect. I’ve probably only made a total of $300 in revenue directly attributed to this blog. But I didn’t start blogging to make money. I started writing because I knew that it was going to be beneficial to get my thoughts down on paper every day (it’s my public journal). I knew that I was going to learn a lot from others and the process. And I knew that it was going to be a great networking tool.
10. Lots of people care about cities
Given the mission of Architect This City, this is probably the most important takeaway from the past year: Lots of people care deeply about cities and the built environment. I initially thought that it was just going to be city geeks like myself that would enjoy what I was writing. But it turns out that city dwellers and urbanists all over the world recognize the importance of building great cities. We know that the majority of the world’s population now lives in a city, and so it makes sense for us to address something that impacts so many people’s lives.
On that note, thanks for reading Architect This City. I’m incredibly grateful. Here’s to another year!
Image: Pinterest (I like blogging with my morning coffee)
I’ve just created a new web property at brandondonnelly.me. It’s a true tumblelog or microblogging site (using Tumblr) that I plan to make more casual and free flowing than this, long-form, text blog. I’ll likely post things related to design, technology, real estate, snowboarding and wine.
Initially, that’s what this blog (brandondonnelly.com) was. It existed that way from 2012 to 2013. But then I decided to dedicate myself last fall to blogging about cities in long-form (mostly text). As the blogging saying goes, “narrow your focus to broaden your audience.” And for bloggers who aren’t celebrities, that seems to make sense.
But I found myself wanting to post other things and more quickly. I also look at domains as virtual real estate. So I decided to buy and setup brandondonnelly.me. Now I have brandondonnelly.com (or architectthiscity.com) as my cities blog and brandondonnelly.me as my place for personal expression.
Check it out and, if you’re on Tumblr, follow me up. Have a great day.
I don’t think a lot of people consider the spatial implications of the online world. By this, I’m specifically referring to the massive data centers required to power the internet.
Behind the virtual worlds we live in – Facebook, Twitter, Tumblr and others – lies nondescript buildings with repeating rows of machines inside them. They’re the complete antithesis of the vibrant lives we pretend to have on the consumer web, but they’re making it all possible. It feels just like the Matrix.
Facebook’s goal is “to build one of the most efficient computing infrastructures at the lowest possible cost.” Their Swedish outpost represents their first self-designed center. And it’s proven to be a highly efficient one.
While the average data center might use 3 watts to produce 1 watt of computing tower, Facebook’s Swedish center was able to get that ratio down to 1.04 : 1, largely because the colder climate allowed for a dramatic reduction in cooling loads. It makes a ton of a sense.
I’ve actually thought about this before. Why aren’t more data centers – which have massive cooling requirements – built in colder climates? I just so happen to know of a country with lots of prime arctic circle real estate.
