Forbes recently pegged social media influencer Kylie Jenner’s net worth at somewhere around $900 million. That makes her the youngest (she’s 20) person on Forbes’ annual ranking of “America’s Richest Self-Made Women.” And if the trend line continues, she’ll be the youngest self-made billionaire, ever. Mark… Read More
Oscar Wilde once said: “There is only one thing in life worse than being talked about, and that is not being talked about.” I’m sure that all of you can think of someone right now who subscribes to the philosophy that any press is good… Read More
I very much enjoy the branding and marketing side of the development business. It’s probably an architect / designer thing. So I’m always looking out for interesting case studies. Recently I came across The Flynn in Chelsea, New York. The developer is IGI and the… Read More
Marketing guru Seth Godin recently published this value triangle on his blog: No matter what business you’re in, it’s worth giving some thought to this. What do you offer? At the bottom of the triangle is function. A hotel room functions as a place to… Read More
Introducing The Lofts at SoDoSoPa and The Residences at The Lofts at SoDoSoPa (South of Downtown South Park). The following South Park video is a great parody of every real estate marketing video you’ve ever seen. Real estate marketing can be so terrible. This video… Read More
Someone recently asked me: “Why do you blog?” I have lots to say whenever someone asks me this and I’ve written a few of those things down, here. Obviously I believe that there’s tremendous value in writing your own blog and reading the blogs of others.… Read More
Over the weekend I received a marketing email from a real estate company advertising their new mobile app. I didn’t download it. Nowadays, every company and brand seems to have a mobile app. If you don’t already have one for your organization, I bet many… Read More
If you’re somebody who has a lot of ideas, it can be pretty easy to get overwhelmed and/or distracted by all of the possibilities. It’s also worse when you’re an optimist and you believe it can all be done. I am definitely guilty of this.… Read More
Those of you who know me or are regular readers of this blog, will know that I’m an avid social media user. My favorites – judging by battery consumption on my phone – are Twitter, Instagram, and Snapchat (donnelly_b). I think it’s incredible what these… Read More
Scott Galloway, professor of Marketing and Brand Strategy at NYU Stern, recently delivered a presentation on the Gang of Four: Apple, Amazon, Facebook, and Google. These dominant companies are also often referred to as the “Four Horsemen.” The video is about 16 minutes long and… Read More
BRANDON DONNELLY 