All posts tagged “marketing

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Flynn in the city

I very much enjoy the branding and marketing side of the development business. It’s probably an architect / designer thing. So I’m always looking out for interesting case studies. Recently I came across The Flynn in Chelsea, New York. The developer is IGI and the… Read More

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The Lofts at SoDoSoPa

Introducing The Lofts at SoDoSoPa and The Residences at The Lofts at SoDoSoPa (South of Downtown South Park). The following South Park video is a great parody of every real estate marketing video you’ve ever seen. Real estate marketing can be so terrible. This video… Read More

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Why blog?

Someone recently asked me: “Why do you blog?” I have lots to say whenever someone asks me this and I’ve written a few of those things down, here. Obviously I believe that there’s tremendous value in writing your own blog and reading the blogs of others.… Read More

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Trust & attention

Over the weekend I received a marketing email from a real estate company advertising their new mobile app. I didn’t download it. Nowadays, every company and brand seems to have a mobile app. If you don’t already have one for your organization, I bet many… Read More

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The social shift

Those of you who know me or are regular readers of this blog, will know that I’m an avid social media user.  My favorites – judging by battery consumption on my phone – are Twitter, Instagram, and Snapchat (donnelly_b). I think it’s incredible what these… Read More

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[Video] Gang of Four

Scott Galloway, professor of Marketing and Brand Strategy at NYU Stern, recently delivered a presentation on the Gang of Four: Apple, Amazon, Facebook, and Google. These dominant companies are also often referred to as the “Four Horsemen.” The video is about 16 minutes long and… Read More