Daily insights for city builders, delivered every morning at 6 AM ET. I’m Brandon Donnelly — a Toronto-based real estate developer and founder of Globizen. I’ve been writing here since 2013.

Tag: digital fashion

  • Modern luxury

    “Luxury” is an overused term in the world of real estate. If you call everything luxury, then ultimately nothing is luxury, right? But let’s ignore this particular debate for right now. I was recently in a meeting where our interior design team — Mason Studio — made what I think is an important distinction between “classic luxury” and “modern luxury.”

    Classic luxury is old school luxury. It is the kind of luxury that says, “you can’t come in here unless you look like this.” And I’m sure that all of you can think of brands that might speak to you in this way.

    But I think this idea of luxury is quickly changing. Perhaps a good example of “modern luxury” is the recent collaboration between RTFKT — the web3 digital fashion company that Nike bought last year — and high-end luggage company RIMOWA.

    This, to me, is a brilliant collaboration. It is a sign of what’s to come — an ongoing blurring of our physical and digital worlds — and it is a less fussy kind of luxury; maybe I’ll mint an exceptionally expensive piece of luggage, maybe I’ll mint a digital collectible, or maybe I’ll just hang out on Discord.

    Now, one could argue that nothing has really changed and we’re just talking about different kinds of trappings. But that doesn’t feel exactly right. There is something about modern luxury that feels more inclusive to me. And I think that is why it is quickly becoming the dominant form of “luxury” — whatever that means.

  • Augmented reality is coming — will it finally reach construction sites?

    Apple has been working on new virtual reality and/or augmented reality headsets for at least 6 years. This has been widely reported. But in typical Apple fashion, nobody knows anything about them, even though something is set to be revealed as early as this fall. I also don’t know anything about them, but I already want one. I am sure Tim Cook will get up on stage at some point and convince me that I need it immediately, so I’m trying to get ahead of that moment.

    VR/AR headsets are, of course, not new. Google tried and failed. Nobody wanted to wear them besides nerds. I had a pair of Focals by North but they were far too cumbersome to use and about as comfortable as having a smartphone duct-taped to your face. Meta’s headsets currently control the market. They have about 78% market share. But the overall market remains small. It’s mostly gamers. But the same could have been said about tablets before Apple did its thing.

    The promise is that these AR headsets might replace our phones as the dominant personal device. AR > VR. And that feels to me like a reasonable assumption once the requisite tech arrives. But even before that, there are a ton of great use cases for highly-functioning AR — everything from online shopping and digital fashion to finally fulfilling the dream of walking around a construction site and visualizing the design and coordination clashes.

    Technically these things are already possible, but the technology remains fairly niche. I hope Apple changes that.

    Full disclosure: I am long Apple.

  • Virtual sneakers to cutting-edge kicks

    Toronto’s Bata Shoe Museum has an exhibition on right now that is all about sneakers. It’s called Future Now: Virtual Sneakers to Cutting-Edge Kicks. I haven’t been to it yet, but it’s on the list. Because this is interesting to me for a few reasons.

    One, shoes are important and, as a general rule, I always wear them when I leave the house. Though there may have been some exceptions to this general rule.

    Two, sneakers are high fashion. Just look at everyone walking around Paris.

    And three, sneakers are such a great example of a clothing device that went from utility (we need to protect our feet) to fashion (we all have a desire to express our unique identities) to art collectible (yes, lots of people buy shoes that they never actually wear).

    So if you’re looking at stuff like NFTs and digital fashion and scratching your head as to why they have any value, sneakers are probably a good place to look to help you understand why many of us seem to have a need to collect things that help us define our sense of self.

    This is, of course, one of the reasons why Nike bought a digital shoe company.

    I suspect that the exhibition will be at least partially about this and at least partially about really cool 3D-printed shoes.

  • Offline and online

    I was out for dinner this week with a group of real estate developers. And as you might expect, we spent the majority of the time talking about real estate and complaining about how long things take. But a good chunk of time was also spent pontificating about the world of crypto. That’s what happens these days. In fact, one of my friends joked that my/this blog used to be a real estate and cities blog, but now it’s a crypto blog. It’s a joke, but I guess it’s becoming partially true.

    For as long as I can remember, I have always been interested in what’s new and what’s next. And I think this is next. So I’m reading, playing, thinking, and writing about it. And the more I do these things, the more my conviction grows. But what really did it for me was the hands-on playing around part. I’m not interested in owning a crypto ETF (the US is about to get its first bitcoin ETF based on futures contracts). I want to own the cryptocurrencies directly so I can see what they can do and how everything works. (Though I will say that this space is still not very user friendly.)

    One of the things that comes to mind as I continue to play is the future interrelationship between our offline and online worlds. Because already we are living in a world where people now buy and collect rent on virtual real estate in places like Decentraland (REITs are even starting to emerge). Where parties happen online instead of offline (but still attract big name DJs). Where people buy digital fashion instead of physical fashion, and pay just as much for it and sometimes even more. And where augmented reality is changing how we experience our cities in real life. A few weeks ago, I came across a park in Paris that had partnered with Snapchat to deliver an AR experience, to give just one example.

    These are meaningful shifts that are gaining traction (and this post is by no means an exhaustive list). And while I remain steadfast in my belief that cities are profoundly resilient and real-world experiences are irreplaceable, I do believe that our emerging digital worlds are going to have an impact on how we design and build our cities going forward. From art murals of NFTs to entire new virtual worlds, this is an exciting time for cities and technology.

    Enjoy the weekend.

  • Optimistic and excited

    With seemingly so much happening in the world these days — everything from COVID to climate change — it is perhaps easy to feel a little discouraged about the current state of affairs. But I am an optimist. And as I mentioned on Twitter a few weeks ago, I haven’t been this excited about the future of tech and the internet in a long time.

    We are seeing the auto industry quickly transition to electric vehicles (though, in my opinion, not driving at all is still better for our cities than driving something that is electric). Norway has created the world’s first ever zero emission, autonomous cargo ship. And LIDAR vision systems are looking pretty promising as one of the technologies that will ultimately power fully autonomous vehicles.

    I believe in the resiliency of cities and, as I have been arguing on this blog all throughout COVID, I think the claims about the demise of our cities have been greatly exaggerated. In fact, I think this pandemic has forced us rethink a lot of things about our urban environments, including how we allocate and use our public spaces (think patios). Some of these changes have been for the better and they’re not going to go away.

    I think the benefits of working in close proximity to others are too great to have everyone working remotely. Yes, we have learned that decentralization is possible. But there’s an overwhelming amount of research telling us that we’re all more innovative and productive when we cluster together in cities and in offices.

    I have been back in the office almost 100% of the time since it has been possible to do that. And I am much happier and more productive as a result. There’s also research suggesting that there are psychological benefits to a reasonable commute. It creates a break in our day, allows us to detach from our work, and gives us time to process stuff in our mind.

    I think things like digital fashion and augmented reality are going to have profound impact on the way we consume things. You could also argue that there’s a sustainability angle to more digital and less physical. And of course, I am excited about the transformations that I believe cryptocurrencies and blockchain technologies will continue to bring to many different industries (if not most).

    This morning I was reading a Financial Times article about cryptocurrencies in the developing world. It it perhaps no surprise that many of these countries are providing to be early adopters. People are leapfrogging over to cryptocurrencies because their existing currencies and financial systems aren’t effective enough. That has lead to adoption and penetration that looks something like this according to FT:

    There is, of course, many other things to be optimistic and excited about. But I’ll leave that for the comment section below. What are you excited about these days?