I am not the target market for Restoration Hardware, I mean RH. But I do think it is interesting the way they are evolving their brand. At the beginning of 2021, the company announced a $105 million equity investment in a development project in Aspen,… Read More
Picking a name for someone or something can be a daunting task. I have never had to name a newborn baby (though I’ve witnessed lots of people go through that process). But I am often involved in the naming of new buildings. Sometimes that process… Read More
The product matters. How big is the screen on this smartphone? How many horses does this all-wheel drive car have? And how high are the ceilings in this condo? (Some architects get grumpy with me when I call buildings a “product.” It’s so much more than… Read More
For a number of reasons, I am fascinated by the streetwear label, Off-White. It is one of the hottest labels in fashion, and yet there’s a part of me that doesn’t really get it. It’s mostly bold text, usually in quotations, on various apparel items. A… Read More
At the beginning of this month, Interbrand released its annual ranking of the world’s best global brands. This year’s 2018 report marks the 19th year of the study. If you’d like to download a free copy of the report, you can do that here. But… Read More
A simple registration page is now live for our upcoming Junction House (condo) project. We also got this neat sign made: Of course, eventually there will be a full website, but this is for people who want to get on the early registrant list and… Read More
Below is a good discussion with Aaron Renn about how to brand a city. I fully agree with two of the points he makes: (1) Not enough cities are thinking holistically about this topic and (2) tech startups, bicycle lanes, and craft breweries aren’t going… Read More
I very much enjoy the branding and marketing side of the development business. It’s probably an architect / designer thing. So I’m always looking out for interesting case studies. Recently I came across The Flynn in Chelsea, New York. The developer is IGI and the… Read More
Marketing guru Seth Godin recently published this value triangle on his blog: No matter what business you’re in, it’s worth giving some thought to this. What do you offer? At the bottom of the triangle is function. A hotel room functions as a place to… Read More
This apartment is such a great idea: Let me explain. Freunde von Freunden (FvF) is a Berlin-based publication that documents inspiring people from creative and cultural backgrounds. If you don’t read their stuff, I think you should. Sample: Here’s an interview with Chang Lin. He… Read More
BRANDON DONNELLY 