Daily insights for city builders, delivered every morning at 6 AM ET. I’m Brandon Donnelly — a Toronto-based real estate developer and founder of Globizen. I’ve been writing here since 2013.
Here are the details for the upcoming Toronto event:
The second event is being held in Ottawa in the new year. I’ll write more on that closer to the date when I have more information to share.
I haven’t yet figured out exactly what I’m going to talk about at each event, but I am starting to think about a few things.
When I started writing this blog, it was intended simply as an outlet for my own city-related – and also personal – thoughts. Ultimately, the blog evolved into having its own mission, which is to promote the building of beautiful, sustainable, and globally competitive cities. And so clearly in my mind blogging was and is in fact a form of city building.
But writing is vastly different than the kind of city building I do for a living. During the day I worry about things like rental rates, building setbacks, bulkhead locations, parking counts, and a bunch of other fun stuff.
The two are certainly related, but the latter feels a lot more tangible. The result is spaces that people will occupy and buildings that will have some sort of impact on the overall built environment.
But as you all know, city building is a lot more than just bricks-and-mortar. It is political. It is emotional. It is subjective. It is ego-driven. And it is so many other things. Because of this, words do have a role to play in shaping the cities we live in. And hopefully my words are having some kind of positive impact.
At the same time, I see myself as simply part of a larger set of trends that are happening in both city building, as well as in many other sectors. Trends around transparency, decentralization, and the democratization of information.
Technology today allows us to connect at zero marginal cost. And that is empowering people like me to self-publish, people to crowdfund real estate development projects, people to crowdsource community feedback for projects, and to do many other exciting things that weren’t possible before. Without this blog, most of you reading this right now would have absolutely no idea who I am.
So I guess I kind of do know what I’m going to talk about.
The internet has created an interesting dialogue between personal identities and corporate brands.
In the pre-internet and pre-blogging days, it was harder for individuals to establish a strong brand and public identity for themselves, unless of course they were somebody famous. The cost of doing so was simply prohibitive. To promote meant print, TV, radio, billboards, and so on.
But now promoting can mean anything from tweets to writing a blog like this one. And that has opened up the opportunity for anyone to put themselves out there.
The dialogue, or tension in some cases, is that it becomes a balancing act: what should I be putting out there? Myself, some faceless brand, or a mixture of the two? Brandon Donnelly or Architect This City?
If you a run a company, you’re probably debating this. Do I create a personal social media account, one for my company, or both? And how do I go about managing both?
To be clear, this blog is a personal blog. It’s not a business.
Some people have suggested I start to allow multiple authors and turn it into more of a platform. But I thought about that and that’s not what I want to do. Which is why I continue to write at brandondonnelly.com (i.e. myname.com). I like that I can send this URL to anyone and they’re able to quickly understand who I am and what I’m about.
Because what I write about are things that I’m passionate about: cities, design, real estate, technology, and so on. But I also mix in personal things so that I feel as if I’m writing a public journal. There are many benefits to keeping a journal (my 4th grade English teacher Mr. Hoad-Reddick told me so). And that’s really how this whole blog phenomenon started – they were personal places.
Over time though, blogs evolved to become less personal and more corporate. And I am sure that some of you would rather I keep things strictly business around here.
But to be honest, my favorite people and brands to follow online are the ones that do make their content personal. Yes, I want to learn new things about interesting topics, but I also enjoy the connection that comes with reading somebody’s personal journal and engaging in discussion with them.
In fact, I hate it when my Twitter feed becomes nothing but companies tweeting out polished articles and reports. That’s boring. I like seeing real people in my feed. People sharing what they’re doing and how they’re feeling. People being authentic, genuine, and even vulnerable.
And ultimately I find it makes their non-personal content that much more engaging. You have context. You understand their thought process. You can read between the lines. Those connections are what social media and blogging are really all about.
So I’m thinking that I’m going to try making this blog a bit more personal and a bit more playful. I hope you enjoy it. And if you don’t, I’m sure you’ll tell me about it in the comments below.
On that note, I’m off to the gym to lift some weights. Besides blogging, that’s another one of my habits that I need to do on a regular basis in order to feel normal.
I was out for brunch last weekend with a few close friends from high school. It’s a “monthly reunion” that happens nowhere close to every month. But the hope is certainly there.
During brunch the topic of my blog came up. And one of my friends asked me how I got started and how the hell I keep up with one blog post every single day. (I get that second question all the time.)
I’ve written about this before, but I think it’s worth revisiting.
Earlier this week venture capitalist Fred Wilson wrote a post on his blog called The Blank Screen. And I really liked how he described the experience of writing a daily blog post:
Sometimes this process produces great insights for me and possibly others. Sometimes it produces garbage. But I’ve come to realize that the daily post, and its quality or lack thereof, is not really the thing. It is the ritual, the practice, the frequency, the habit, and the discipline that matters most to me. And, I would suspect, the same is true of the readers and commenters who frequent this blog.
Fred’s blog was a major source of inspiration for me. I saw him doing it. I saw the value he was getting out of it. And I wanted to do it too. So I did, almost 2 years ago.
But he also inspired me in another way.
Venture capital and real estate development share many similarities in my mind, even down to the way that deals are often structured with preferred returns and promotes.
But the interesting thing about venture capital is that it went from a largely closed and “ivory tower” kind of industry to now one where almost every venture capitalist blogs, tweets, and strives for greater transparency (when possible).
I thought this was a fascinating shift and it made me think that the exact same thing was bound to happen in real estate development. So I am trying to make that happen. Hopefully this blog is helping.
I started writing this blog a year and 10 months ago.
At that time, I had no real title for it (it was just called “Cities”) and I had no idea where it was going to take me. All I knew was that I enjoyed the discipline of writing every day and that I wanted to talk about cities and city building. It was a way for me to neatly organize all of my passions – which span everything from architecture and real estate to technology and transportation.
Since that time, this blog got a name (Architect This City). It was named by the Guardian (UK) as one of the best city blogs in the world. I’ve met an incredible array of different people (send me an email if you like coffee and are doing cool things). I get invited to comment on city building issues on a regular basis. And an incredible community of almost 10,000 daily readers has emerged (you can email subscribe here).
A big thank you to everyone who reads and contributes to ATC.
But over the course of writing this blog, something else unexpected happen. I started getting referred to as a “brander, marketer, and content creator.” Now, I’ll admit that I’ve become increasingly interested in these fields over the years, but it was certainly not something I thought of or could have predicted at the outset.
What really happened though is that I simply started riding a wave that arguably took hold sometime around the mid-2000s and then focused my attention on an industry that has historically been slow to change (real estate). And that wave is the shift towards inbound marketing (as opposed to outbound or interruption marketing).
If you’re a marketer, this is old news. You already know this. But I think there’s still lots of room for this to take hold in the real estate industry. So let’s talk about it a bit.
To give you an example from outside real estate, take a look at Five O’ Clock magazine by Harry’s. Harry’s is a shaving company out of New York that offers moderately priced well-designed shaving supplies for men. It’s simple model that works very well.
Their positioning has been around the idea of “Own Your AM”, which makes sense given that they are a shaving company. And so what they often do in their Five O’ Clock magazine is profile the mornings of interesting people, such as professional skier Jimmy Chin (who happens to live in one of the best places on earth).
But if you do a search for the word “shave” in that Chin article, you won’t find it. Because it’s not about just creating content so that you can plug your business at every opportunity; it’s about creating value for your customers and building a relationship.
And that’s really fundamental to the change I’m talking about.
Today, the marginal cost of reaching your customers has dropped to almost zero (even if you’re reaching out to them on a one-on-one basis over, say, social media). And so the opportunity exists for companies, brands, and individuals to do things that simply weren’t feasible before.
Because of this, it is now possible for everyone to easily establish their own personal brand. I think we’re going to see more, not less, of that. And it has changed how we message and communicate – whether it be via blogs, social media, or online magazines.
In my view it comes down to 3 considerations: value creation, transparency, and authenticity. If you can create value for your target audience and be transparent and authentic, you’re going to naturally draw people in. I try and do all of that on this blog and hopefully it comes through.
I recently heard someone define a habit as something that you need to do in order to feel normal. In other words, until you do it, you don’t feel yourself.
This, of course, could refer to both good habits and bad habits. And most of us probably have habits from both camps. But I like it as a clear and simple definition.
I’ve written about disciplines and habits a few times before, because I think of myself as having a few. The most public of my habits is this blog and, at this point, I certainly don’t feel normal if I don’t write everyday. I’ve missed a few days since I started writing in 2013 and each time I felt bad.
My other big habit is going to the gym and lifting weights. And since my snowboarding injury back in February, I haven’t been able to do this properly (though I still tried). It’s easily the longest break I’ve taken from it since I started this particular habit when I was 16.
Because of this, I really haven’t felt myself for about 2 months. My energy levels aren’t the same and I just don’t feel as mentally sharp. Those are some of the main reasons why I love this habit. And I still haven’t adjusted.
Thankfully (with some help from Totum Life Science), my back and shoulder are finally starting to feel better. And so today, instead of writing about cities, I’m going to go to the gym and try and do one of my regular workout routines.
I’m not quite at 100% yet, but I should be soon. And then I’ll finally feel normal again.
Though this blog is focused on cities and geared towards city builders, I cover a lot of different topics.
I talk about real estate, architecture, planning, transportation, technology, and even personal topics. My primary goal is to create a worldwide community of people passionate about building great cities, but at the same time it’s still a personal blog.
Usually I just write about whatever is currently on my mind. I never queue up posts and so each post is written the day of. But sometimes I wonder if I’m delivering on what you, the readers, really want to read and talk about.
So today I thought I would simply ask: what would you like to see more of on ATC in 2015? Let me know in the comment section below and I’ll try my best to deliver.
I’m sitting in Calgary International Airport right now waiting for my flight back to Toronto. This marks the end of the 6th Penn Annual (our annual ski and snowboard trip). We all had an amazing time and I can’t wait until next year’s annual. We’ve already (pretty much) decided that it’s going to be in Park City, Utah.
As you can probably tell, I like traditions and routines. As boring as that might sound, I think there’s a lot of value in doing the same thing over and over again.
It’s why I do an annual ski and snowboard trip every February with some of my closest friends (to a mountain we’ve never been to before). It’s why I write something – no matter how short it might be – every day here on Architect This City. It’s why I lift weights 3-4 times every week. It’s why I’m interested in brand building (creating equity takes consistency and time). It’s why I love the permanence of real estate. And it’s also why I like dollar cost averaging when it comes to investing.
I guess you could say I like the long game. I enjoy having “disciplines.”
And that’s because I think there are very few substitutes for hard work and sustained efforts. We all love to talk about those overnight success stories, but in reality they’re often the farthest thing from overnight. I know that it takes time to get great at something. And I also know that I’m not always going to be right. But the simple act of not stopping can take you pretty far.
In any event, I hope you enjoyed all the mountain town talk (I have a few more ideas I want to write about) and my Snapchat stories (if you followed along). I got really into Snapchat on this trip. And that’s because I think the platform is at a tipping point where brands are going to start thinking of it as a legitimate marketing channel – and not just an app for teens.
Do you have any routines or disciplines? If so, feel free share them in the comment section below. Or if you hate routines, tell us why.
Earlier this week a good friend of mine from Rotman, Frank Luengo, launched his own blog called Frank’s Vault.
Given that he has used the same theme as I have here, I like to think it was inspired by ATC 🙂 But whatever the case may be, his mission is: “…to simplify the complicated, and to bring Bay Street and Main Street a little closer together.” In other words, it’s a finance blog. And I’m really enjoying it so far.
Last summer Frank told me that he was thinking about starting this and so I’m thrilled that he finally decided to do it. I’ve talked many times before about the benefits of personal blogging, and so I won’t repeat them here. But I did want to mention one other thing. When Frank told me he launched, one of the first things I did was congratulate him on claiming frankluengo.com.
And I did that because I’m a big proponent of owning your firstnamelastname.com. I look at internet domains as virtual real estate and I, therefore, look at firstnamelastname.com as your own piece of branded real estate on the internet. If you don’t buy it up, somebody else will. That’s obviously why I own brandondonnelly.com and why I host ATC on it.
But since I’m such a believer in real estate – both the offline and online varietals – I actually own many others. I also own brandondonnelly.co, brandondonnelly.ca, and brandondonnelly.me. The latter one links to my tumblog, and the first 2 just redirect to this site. I don’t derive much utility from having all these URLs, but I just want them so that nobody else can get them.
So if you haven’t yet thought about it, I would encourage you to think about claiming your own piece of real estate on the internet. I use Namecheap.com to buy my domains, but there are many others out there.
Last month marked the one year anniversary of Architect This City. This means that I’ve been blogging every day for over a year. It’s been an incredible journey and I often tell people that they should give it a try if they have any inclination.
So today, I’d like to share some of the things I’ve learned over the past year. I actually started this post at the end of last month, but I needed some time to collect my thoughts. Now that they’re collected, here are 10 things I learned from blogging every day for a year:
1. Starting from zero sucks
Lots of people have grand ambitions of blogging their way to prosperity. But then they start and they realize it sucks. It’s incredibly difficult to write content on a regular basis when all you get back is crickets. All you’re doing is giving without getting anything in return. But that’s why starting anything from nothing is always difficult.
2. Passion actually means tenacity
When people say that you should follow your passion (you know that cliche), what they’re really getting at is that anything worth doing is going to be a complete and utter slog at times. And the only way to make it through those periods is to actually enjoy the journey enough so that you keep doing it when it’s not so fun.
3. Accomplishment has a lot to do with momentum
As much as starting sucks, once you get going you develop momentum. People start telling you that they read your stuff every day and you get addicted. You realize that you can’t stop. Somebody is actually reading what I’m writing! You also notice that things are starting to snowball. For example, it took me about 11 months to get 250 followers on Tumblr. It then took me another 3 days to break through 2,000. There’s a snowball effect.
4. It gets easier
I follow wine guy and internet marketer Gary Vaynerchuk. I love his energy. And one of the things he’s said about his father’s wine business, that he famously helped grow, is that even though he took it from $3 million in sales to $45 million in sales, he recognizes that the truly hard part was actually going from zero to 3. Starting from nothing is hard.
5. Good things come from putting yourself out there
Often I’ve found that my most popular posts have been the ones that I felt a little uncomfortable posting or that I quickly wrote without seconding guessing myself. Social media and internet marketing today, at least in my view, is all about being authentic, genuine, and as transparent as you or your business can afford to be. Because that’s what engages people.
6. Constraints can be great for creativity
I can be a bit of a perfectionist. It’s the designer in me. In architecture school, my favorite line was: Perfection or nothing. I got it from the German engineering and design firm, Werner Sobek. But perfectionism can be a debilitating. Sometimes it becomes a form of procrastination, which is why I decided to write every day. Because then you don’t always have the time to be a perfectionist. You just have to post. And that can be a great thing. As Steve Jobs used to say, real artists ship.
7. The internet democratizes
When you write a blog and put yourself out there publicly, people all of a sudden consider you an authority. They want to know your opinion and they begin to consider you as an expert in the topic you write about. Now, I’m not suggesting that I’m an expert on cities, but I think it’s incredibly powerful that people now associate me with cities, real estate, design, and all the other things that I’m passionate about.
8. Everybody is their own media company
This ties into the last point. What shows up first when you Google your name? Do you use social media? Do you own and manage your firstnamelastname.com? (i.e. brandondonnelly.com) In other words, what is your personal brand? It used to be hard to put yourself out there. The media channels were simply too expensive for individuals to start building their own brands. But today, anybody can create a free account on Facebook, Twitter, Tumblr, Instagram, LinkedIn, Pinterest, Snapchat, and all the other social channels that people are now using to market. And that means that each and every one of us is basically their own little media company.
9. The benefits of blogging are indirect
All that said, the benefits of blogging for me, so far at least, have all been indirect. I’ve probably only made a total of $300 in revenue directly attributed to this blog. But I didn’t start blogging to make money. I started writing because I knew that it was going to be beneficial to get my thoughts down on paper every day (it’s my public journal). I knew that I was going to learn a lot from others and the process. And I knew that it was going to be a great networking tool.
10. Lots of people care about cities
Given the mission of Architect This City, this is probably the most important takeaway from the past year: Lots of people care deeply about cities and the built environment. I initially thought that it was just going to be city geeks like myself that would enjoy what I was writing. But it turns out that city dwellers and urbanists all over the world recognize the importance of building great cities. We know that the majority of the world’s population now lives in a city, and so it makes sense for us to address something that impacts so many people’s lives.
On that note, thanks for reading Architect This City. I’m incredibly grateful. Here’s to another year!
Image: Pinterest (I like blogging with my morning coffee)
Can you believe that it’s already been one full year of Architect This City? Well it has. I wrote this quick post on August 28, 2013 and it kick started a yearlong discipline of writing something everyday (usually) about cities.
In celebration of this one year anniversary, I thought I would open up the kimono and provide a full look at what one year of regular blogging looks like in terms of the numbers, as well as in terms of the benefits that I feel I derived from it. So here goes.
Below are my pageviews from Google Analytics (the number at the top of the Y-axis is 10,000). As you can see, it’s been a slow and steady climb:
Here are the top 10 countries that read Architect This City (also from Google Analytics):
Here are the 5 most read posts from the last year (notice a trend?):
When I started blogging, I already had a few hundred Twitter followers, but probably less than 100 Tumblr followers, and absolutely 0 email subscribers. Interestingly enough, it took almost 11 months to get to 250 Tumblr followers, but only another 3 days to break the 2,000 mark. So these things definitely snowball.
But the numbers really only tell one side of the story.
Over the past year I’ve had the privilege of meeting a ton of great people as a result of me putting myself out there publicly. In fact, it has now reached the point where I just can’t keep up with all the requests for coffee. I hate saying no (or forgetting about the email), but there’s only so much time in the day. Regardless though, I’m always flattered and entirely grateful that somebody actually wants to hear what I have to say. So I try and take as many meetings as I can.
Blogging everyday is certainly a lot of work. But it’s no different than keeping any other routine (like going to the gym) and there are countless benefits to doing so. If you’ve ever thought about starting a blog, I would encourage you to give it a try. Once you get rolling, it actually becomes hard to stop.
