Tag: blogging

• Personal vs. branded blogging

  As I approach one year of ATC and as people like Lockhart Steele (founder of Curbed and Eater) return to personal blogging, I wanted to share something that’s been on my mind for almost this entire last year. And that is, should ATC just be a personal blog or should there be some greater end goal?

  Right now it’s a bit of a hybrid. It’s hosted at brandondonnelly.com, but along the way I created a somewhat independent Architect This City brand. The most obvious option is to continue to grow ATC and turn it into something like Curbed, This Big City, or Sustainable Cities Collective. In fact, a good friend of mine emailed me a few weeks ago and asked me why I’m not doing that.

  But to do that would require a lot more time and many more posts a day. It would also mean more restrictions on what I can, or should, write about. Personal blogs are, well, personal. Branded blogs typically require a focus. Today I live comfortably in between both of those worlds. I write almost exclusively about city building, but I introduce many personal touches. Architect This City has become my personal brand.

  In many ways, I feel like this tension is a natural one. With the rise of social media and the belief that “everybody is their own media company”, more and more people are finding themselves debating whether or not they should position themselves personally online or create an independent brand.

  At the same time, blogging is evolutionary. It’s a laboratory. And most of the benefits are entirely indirect. Writing helps you get your ideas on “paper” and sort through them publicly. And sometimes that leads to unexpected outcomes. I mean, in the case of Lockhart, he started blogging about his Lower East Side neighborhood and that gave birth to Curbed, which he then sold to Vox Media.

  So as much as I try and plan out where I think blogging everyday could take me, it’s also good to sit back, enjoy the ride, and just see where it takes me.

  2014.08.27

• Without trust, you have nothing

  I was reading Fred Wilson’s AVC.com blog this morning (as I do every morning), and I thought his post on trust was a really important one. He was talking about it in the context of building successful web applications, but I don’t think it’s only applicable to internet businesses.

  As marketer Seth Godin wrote on his blog earlier this year, the most important questions are not:

  Is my price low enough?

  Is it reliable enough?

  Do I offer enough features?

  Am I on the right social media channels?

  Is the website cool enough?

  Am I promising enough?

  No, the most important question in marketing something to someone who hasn’t purchased it before is,

  “Do they trust me enough to believe my promises?”

  Without that, you have nothing.

  I thought this was such an awesome, yet simple, post that I actually circulated it to a bunch of people in the office after I read it. Because whether you’re marketing widgets, marketing private cloud storage, marketing to investors, or marketing new condominiums, that question of trust is paramount.

  And it’s for that reason that I think social media and mediums such as blogging have become so important. Customers want to feel like they trust you before they buy your product. The best brands know this and forge “relationships” with their customers. And with the tools at our disposal today, it’s become a lot easier for companies to do that.

  2014.06.27

• Will real estate developers open up, too?

  A few months ago I read a book by venture capitalist Ben Horowitz called “The Hard Thing About Hard Things.“ It was a great read and I recommend it to anyone who currently or plans to one day manage and lead people. But on a side to that, one of the things I found really interesting is the shift he talks about in the venture capitalist business.

  Over the span of a decade, venture capitalists went from being ivory tower professionals to incredibly open and transparent. And they did that primarily through blogging. Just yesterday, I saw somebody tweet out that the key to becoming a venture capitalist in 1994 was to get an MBA. Today, it’s to start a blog.

  The reason I find that interesting is because I predict that the same transformation is going to happen in the real estate development business. Today, most developers are pretty opaque. The people and personalities behind the projects are still generally concealed (save for a few developers) and my sense is that there’s still very much a fear of exposing and sharing too much.

  But the lesson to be learned from the VC business is that blogs have become one of, if not their most important customer acquisition tool. I read somewhere that entrepreneurs—which are the customers of VCs—are most heavily influenced by blogs over any other medium. That is how they decide who they will allow to invest in their business.

  Which is why I think it’s only a matter of time before the same sort of dynamic plays out in the real estate business. In fact, one of the most common questions I get from readers of ATC is about the reputation of developers and builders. Customers—before they decide who they will allow to build their future home—not surprisingly want to know something about the developer.

  So if you’re a developer looking to sell more homes or lease more space,   I suggest giving blogging a try. It’s hard work, but I think you’ll be surprised at how effective a tool it can be.

  2014.06.05

• The first 100 people

  

  This past weekend was a milestone weekend for Architect This City. The number of email subscribers surpassed 100 people for the first time. Now, that may not seem like a lot of people, but I think it is. I’m incredibly proud of and grateful for each and every one of you who subscribe to ATC. If I had all of your photos, I would make a collage just like the one above and call it “the first 100.”

  The reason I think 100 people is a lot is because I think of an email inbox as an incredibly personal thing. We live in an age of too much information and our inboxes certainly reflect that. So for somebody to invite and accept the ATC email into their inbox every morning (only a few people subscribe weekly), I consider that to be a big deal. Thank you for that. It really does mean a lot to me.

  I try to ensure that I’m always delivering value to you, which is why I ask for your industry on the full subscription page. I want to know where you’re coming from so that I can do my best to write content that will help you professionally, and perhaps even in life. But if you signed up elsewhere, you may have only entered your email. If you’d like to add your industry, click on “update subscription preferences” at the bottom of one of my emails.

  So far, I know that many of you are architects, city planners, real estate developers, brokers, policy makers, finance people, marketers, and entrepreneurs–to name only a few.

  If you have any specific feedback or have a topic you’d like to see covered on ATC, please feel free to email me or reply to this email (if you’re already a subscriber). I keep a queue of draft posts and I do eventually get to them when the timing is right. Finally, if you feel that somebody within your network would also get value out of what we’re all doing here at ATC, I would really appreciate it if you forwarded this email or shared this post.

  Happy Monday 🙂

  Image: Flickr

  2014.05.26

• Turning post into talk

  I’m going to be turning one of my blog posts (“Why Toronto should stop complaining about all its condos”) into a talk at Ryerson University’s Ted Rogers School of Management on March 10th, 2014 at 6:30pm. But since it’s an academic setting, they wanted me to make it more impartial and so the talk instead, asks a question, and is called: “Should Toronto stop complaining about all its condos?” 

  You can register for the event here. It’s primarily geared towards students, but I’m told it’s also open to industry and the public. I haven’t completely figured out what I’m going to talk about yet, but I plan to focus on the issues of supply and demand I raised in my blog post and then tie that into a discussion about the rise of midrise development—specifically through DUKE and Kingston&Co (both TAS projects).

  If you have any other suggestions, I’m all ears.

  2014.02.28

• It’s all about people

  Yesterday evening I met up with a talented Toronto-based technology entrepreneur who also happens to be passionate about cities. The conversation meandered between both worlds, but we ended up coming back to one central theme: It’s all about people.

  Facebook didn’t just buy WhatsApp for the technology. It spent $19 billion on almost half a billion active users. That’s what matters. Do people want to occupy your (real or virtual) space? Have you created a community? Whether it’s an app, a building or a neighborhood, you’re useless without engaged participants.

  And to be perfectly honest with you, that’s my ultimate goal for this blog. Ideally I’d like each and every post to inspire conversation and debate (just like this one did on gentrification). A one-sided conversation can only take you so far. The real value happens within communities.

  2014.02.22

• Minimal effort; maximum engagement

  I’ve been blogging almost every day for 3 months straight. It’s been a hugely rewarding process and I absolutely plan to continue. Though some days it’s hard to find something to write about. And some days it’s hard to find the time.

  One of those days was 5 days ago. I was busy and so I decided to post a video instead of spending a lot of time writing a post. I posted a video explaining how the Dutch design their street intersections to accommodate cyclists. You can find that post here.

  Well, it turns out that the post I easily spent the least amount of time preparing has now become, by far, the most popular post I’ve ever done. As of today, I received 460 notes via Tumblr. That includes likes and reblogs. And, as a result, my engagement graph now looks like this:

  

  I can’t even make out what the numbers were before this post blew up. This is really interesting to me, because I remember questioning if I should even post the video in the first place. I thought it may be a bit dry and perhaps too technical.

  It just goes to show that sometimes you can’t predict what will catch on.

  2013.11.22

• Why I decided to start blogging

  New York VC Fred Wilson wrote a blog post yesterday called “Writing It Down.” In it he talks about why he blogs everyday. It’s worth reading. If you’re into tech, you should also read his linked post on Twitter.

  After reading it, I thought I should come clean about something: He’s one of the main reasons I decided to start blogging. I saw what he was doing and I felt inspired. The other reason is that I started blogging for Dirt and really enjoyed it. I’m trying to also do it daily, but so far I haven’t made any public promises on that front. I’d rather under promise and over deliver.

  I’ve been an avid reader of Fred’s blog for awhile now. What I find really powerful is that it has become a mechanism for him to get his thoughts out and into the world and to get feedback on them. Sometimes his posts can be a definitive how-to (such as his MBA Monday lessons) and in other cases it’s clear that he himself isn’t sure of the answer, but that he wants to put it out there for discussion. And I think that’s a great way to be. There’s wisdom in crowds.

  At the same time, when I decided to start blogging personally, I told myself that even if nobody reads my stuff that I’d still be getting value out of it. That’s because writing forces you to think about things to a greater extent than if you, well, just sat and thought about them. I like that.

  However, I do hope that my blog will end up getting read by others because I’m interested in happenstance. I’m interested in the chance that like-minded individuals will read one of my posts about cities and reach out to me, or introduce me to somebody I should meet. 

  When you put yourself out there, I think you also open yourself up to opportunities.

  2013.09.20