Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
Zurich is today one of the hottest real estate markets in Europe:

And based on UBS' Global Real Estate Bubble Index for 2023, it also has the highest bubble risk:

According to Bloomberg, there are a number of reasons for this: low housing supply, a constrained geography, a key interest rate that is less than half of the ECB's, and Google. Google is one of the largest employers in the city, with more than 5,000 employees. And supposedly the starting salaries for a software developer there can reach 200,000 Swiss francs (nearly CA$300,000).
I also just learned that the minimum wage in Switzerland is 23.90 Swiss francs per hour. Based on 160 hours per month, that's 3,824 francs per month or 45,888 francs per year. In Canadian dollars, that's over $68,000 per year. Pretty healthy. Although, as we can see here, Zurich is also expensive.

A Pigovian tax is a tax on market activities that produce some kind of negative externality for society. The basic idea behind the tax is to try and use it to correct something that is happening, but that isn't all that desirable. Examples of negative externalities might include things like pollution and traffic congestion.
Traffic congestion is a bad thing, which is why I have long been a supporter of road pricing. We know how to do this. It has been proven to work in countless cities, including Singapore, London, Stockholm, as well as many others. But in most cases, there isn't the political will. That has certainly been the case here in Toronto.
Maybe this post will help.
A recent study by ETH Zurich, the University of Basel, and ZHAW has looked at the effects of Pigovian pricing on mobility within Switzerland. The study included 3,700 participants and spanned both French and German-speaking parts of the country.
The way the study works is pretty simple. They took thousands of people, gave them a transportation allowance (in Swiss francs), and then assigned costs to the various mobility options. These costs were intended to be commensurate with their amount of negative societal impact.
Driving, for example, came at a cost of 0.1 Swiss francs per kilometer. Whereas participants actually earned money for walking, since you could fairly easily argue that walking produces a net benefit to society. At the end of the four-week experiment, participants were allowed to pocket whatever money was left in their transportation wallet. So in theory there was an incentive to spend less.
What the researchers were trying to do was simulate Pigovian transport pricing and give people a more direct understanding of the societal costs associated with how they move around. And based on their results, it looks to have worked.

What the results show is that when you start pricing transport in this way, all mobility declines slightly (the "all modes" line). But that the biggest hit is, not surprisingly, driving. Car use declined by almost 5%, whereas walking, biking, and using public transit all increased. (The price elasticity of demand for car travel was found to be similar to when the cost of gas increases -- people drive a bit less.)
The authors go on to argue that longer-term Pigovian pricing is likely to produce an even greater impact on mobility, as people would likely adjust and start making bigger decisions about where and how they live. That seems plausible to me.
For a full copy of the study, click here.
Zurich is today one of the hottest real estate markets in Europe:

And based on UBS' Global Real Estate Bubble Index for 2023, it also has the highest bubble risk:

According to Bloomberg, there are a number of reasons for this: low housing supply, a constrained geography, a key interest rate that is less than half of the ECB's, and Google. Google is one of the largest employers in the city, with more than 5,000 employees. And supposedly the starting salaries for a software developer there can reach 200,000 Swiss francs (nearly CA$300,000).
I also just learned that the minimum wage in Switzerland is 23.90 Swiss francs per hour. Based on 160 hours per month, that's 3,824 francs per month or 45,888 francs per year. In Canadian dollars, that's over $68,000 per year. Pretty healthy. Although, as we can see here, Zurich is also expensive.

A Pigovian tax is a tax on market activities that produce some kind of negative externality for society. The basic idea behind the tax is to try and use it to correct something that is happening, but that isn't all that desirable. Examples of negative externalities might include things like pollution and traffic congestion.
Traffic congestion is a bad thing, which is why I have long been a supporter of road pricing. We know how to do this. It has been proven to work in countless cities, including Singapore, London, Stockholm, as well as many others. But in most cases, there isn't the political will. That has certainly been the case here in Toronto.
Maybe this post will help.
A recent study by ETH Zurich, the University of Basel, and ZHAW has looked at the effects of Pigovian pricing on mobility within Switzerland. The study included 3,700 participants and spanned both French and German-speaking parts of the country.
The way the study works is pretty simple. They took thousands of people, gave them a transportation allowance (in Swiss francs), and then assigned costs to the various mobility options. These costs were intended to be commensurate with their amount of negative societal impact.
Driving, for example, came at a cost of 0.1 Swiss francs per kilometer. Whereas participants actually earned money for walking, since you could fairly easily argue that walking produces a net benefit to society. At the end of the four-week experiment, participants were allowed to pocket whatever money was left in their transportation wallet. So in theory there was an incentive to spend less.
What the researchers were trying to do was simulate Pigovian transport pricing and give people a more direct understanding of the societal costs associated with how they move around. And based on their results, it looks to have worked.

What the results show is that when you start pricing transport in this way, all mobility declines slightly (the "all modes" line). But that the biggest hit is, not surprisingly, driving. Car use declined by almost 5%, whereas walking, biking, and using public transit all increased. (The price elasticity of demand for car travel was found to be similar to when the cost of gas increases -- people drive a bit less.)
The authors go on to argue that longer-term Pigovian pricing is likely to produce an even greater impact on mobility, as people would likely adjust and start making bigger decisions about where and how they live. That seems plausible to me.
For a full copy of the study, click here.


This past spring a new restaurant called Ooki Pavillon opened in the Sihlfeld neighborhood of Zurich. It's an izakaya-style Japanese restaurant that is housed in a seven-sided pavilion that was initially constructed in the 1950s. The place looks great (see above), but what you may also find interesting is that the pavilion was initially built as an amenity space (leisure room) for one of Zurich's first high-rise apartment blocks. Check it on street view, here. Supposedly there are only a handful of these sorts of pavilions remaining in the city. And so it is nice to see this one get repurposed (I don't know what it was prior to Ooki). It is also a good reminder that, while many of our post-war apartment blocks aren't the most urban in their approach, rethinking the ground plane can go a long way.
Images: Ooki Pavillon


This past spring a new restaurant called Ooki Pavillon opened in the Sihlfeld neighborhood of Zurich. It's an izakaya-style Japanese restaurant that is housed in a seven-sided pavilion that was initially constructed in the 1950s. The place looks great (see above), but what you may also find interesting is that the pavilion was initially built as an amenity space (leisure room) for one of Zurich's first high-rise apartment blocks. Check it on street view, here. Supposedly there are only a handful of these sorts of pavilions remaining in the city. And so it is nice to see this one get repurposed (I don't know what it was prior to Ooki). It is also a good reminder that, while many of our post-war apartment blocks aren't the most urban in their approach, rethinking the ground plane can go a long way.
Images: Ooki Pavillon
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