This morning Fred Wilson posted this chart on his blog:
What is clear is that when it comes to US digital ad revenue, it’s the Google and Facebook show, followed by everyone else. Microsoft/LinkedIn is a distant third. Fred calls it “the digital advertising duopoly.” And his view is that the tech industry needs to figure out new approaches to monetization that still allow free content to be consumed.
I’ve said this before, but Facebook buying Instagram for $1 billion seems like a bargain when you look at a chart like this and you see what they were able to do with the platform. Instagram’s 2018 revenues are projected to be bigger than every other company on the list minus Google but including YouTube.
Also notable are the flatlining of Twitter and the projected growth of Snapchat. 2017 was a rough year for $SNAP. But it appears that somebody believes they’ll be able to turn things around with their app redesign and reconstituted ad platform. Be that as it may, it’s still the Google and Facebook show – at least for the time being.
Today is the 4 year anniversary of this daily blog.
Sure, I’ve missed a few days over the years (my estimate is 4-5 days), but for the most part I have shown up here every day and written something.
Sometimes that something is very short and/or bad. I’ve had a few people say to me: “I can tell when you’re super busy. Your posts are shorter.” I’m okay with that. Part of this exercise for me is simply about the discipline. 80% of success is showing up, right?
In some ways, what I do here is an anachronism. Here is a good vintage article (2011) that talks about two different schools of thought when it comes to blogging.
The reality is that it’s painfully slow and difficult to build an online audience via a personal blog using your own domain. It takes years, unless you’re a celebrity, which I am most certainly not. That’s why many people give up.
Instead, many people/influencers choose to build their audience on top of an existing network, such as YouTube, Instagram, or Medium. Medium is pretty tempting and I’ve seen lots of bloggers port over their personal blogs.
The idea here is that you simply bring your content to where your/an audience already lives, instead of trying to get them to come to you.
Of course, one of the risks of this approach is that you don’t own/control the platform. What if people one day decided to stop using MySpace? I like the idea of owning (at least part of) my online presence.
So here’s to another year on the blog. Thanks for reading! I really do appreciate it. Regular scheduled programming will resume tomorrow.
A few weeks ago Seth Godin wrote a post on his blog called: What 99% looks like. He used the example of a Turkish vlogger who had posted an interview with him to YouTube that received the following view count, up votes and down votes:
The point he wanted to make was that many of us will instinctively focus on that one number: 76. We will say to ourselves that 76 people hated our video, our work, so much so that they felt compelled to give it a decisive thumbs down.
His message was clear: “Ignore it. Shun the non-believers and ship your work.” 76 people out of 108,605 views is not even 1%. And 76 out of (10,827 + 76) interactions is still not even 1%. You could easily say that this video has a greater than 99% approval rating.
I love this message, because there will always be naysayers, especially if you’re doing something interesting and unique. In fact, having naysayers is probably a good litmus test to make sure that you are indeed doing something interesting and unique.
But here’s the thing.
The YouTube metrics above make for a rather transparent platform. You can see that the video received 108,605 views and that 10,827 + 76 people felt so strongly about it that they wanted to leave a mark by way of a thumbs up or thumbs down. But most importantly, you can see that way more liked the video than hated it.
But what if it wasn’t clear that over 10,000 people were fans of your work? What if all you saw was how many people hated it? And what if those voices were amplified? That would be pretty discouraging, considering that many of us are already focusing on that number to begin with.
I can think of many instances where the fog is thick and we don’t have full visibility. That’s where it gets even tougher, but more critical, to “shun the non-believers.” There may be people out there who truly love your work and what you’re trying to do. You just may not know it, yet.
This morning Fred Wilson posted this chart on his blog:
What is clear is that when it comes to US digital ad revenue, it’s the Google and Facebook show, followed by everyone else. Microsoft/LinkedIn is a distant third. Fred calls it “the digital advertising duopoly.” And his view is that the tech industry needs to figure out new approaches to monetization that still allow free content to be consumed.
I’ve said this before, but Facebook buying Instagram for $1 billion seems like a bargain when you look at a chart like this and you see what they were able to do with the platform. Instagram’s 2018 revenues are projected to be bigger than every other company on the list minus Google but including YouTube.
Also notable are the flatlining of Twitter and the projected growth of Snapchat. 2017 was a rough year for $SNAP. But it appears that somebody believes they’ll be able to turn things around with their app redesign and reconstituted ad platform. Be that as it may, it’s still the Google and Facebook show – at least for the time being.
Today is the 4 year anniversary of this daily blog.
Sure, I’ve missed a few days over the years (my estimate is 4-5 days), but for the most part I have shown up here every day and written something.
Sometimes that something is very short and/or bad. I’ve had a few people say to me: “I can tell when you’re super busy. Your posts are shorter.” I’m okay with that. Part of this exercise for me is simply about the discipline. 80% of success is showing up, right?
In some ways, what I do here is an anachronism. Here is a good vintage article (2011) that talks about two different schools of thought when it comes to blogging.
The reality is that it’s painfully slow and difficult to build an online audience via a personal blog using your own domain. It takes years, unless you’re a celebrity, which I am most certainly not. That’s why many people give up.
Instead, many people/influencers choose to build their audience on top of an existing network, such as YouTube, Instagram, or Medium. Medium is pretty tempting and I’ve seen lots of bloggers port over their personal blogs.
The idea here is that you simply bring your content to where your/an audience already lives, instead of trying to get them to come to you.
Of course, one of the risks of this approach is that you don’t own/control the platform. What if people one day decided to stop using MySpace? I like the idea of owning (at least part of) my online presence.
So here’s to another year on the blog. Thanks for reading! I really do appreciate it. Regular scheduled programming will resume tomorrow.
A few weeks ago Seth Godin wrote a post on his blog called: What 99% looks like. He used the example of a Turkish vlogger who had posted an interview with him to YouTube that received the following view count, up votes and down votes:
The point he wanted to make was that many of us will instinctively focus on that one number: 76. We will say to ourselves that 76 people hated our video, our work, so much so that they felt compelled to give it a decisive thumbs down.
His message was clear: “Ignore it. Shun the non-believers and ship your work.” 76 people out of 108,605 views is not even 1%. And 76 out of (10,827 + 76) interactions is still not even 1%. You could easily say that this video has a greater than 99% approval rating.
I love this message, because there will always be naysayers, especially if you’re doing something interesting and unique. In fact, having naysayers is probably a good litmus test to make sure that you are indeed doing something interesting and unique.
But here’s the thing.
The YouTube metrics above make for a rather transparent platform. You can see that the video received 108,605 views and that 10,827 + 76 people felt so strongly about it that they wanted to leave a mark by way of a thumbs up or thumbs down. But most importantly, you can see that way more liked the video than hated it.
But what if it wasn’t clear that over 10,000 people were fans of your work? What if all you saw was how many people hated it? And what if those voices were amplified? That would be pretty discouraging, considering that many of us are already focusing on that number to begin with.
I can think of many instances where the fog is thick and we don’t have full visibility. That’s where it gets even tougher, but more critical, to “shun the non-believers.” There may be people out there who truly love your work and what you’re trying to do. You just may not know it, yet.
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Share Dialog