Today is the 4 year anniversary of this daily blog.

Sure, I’ve missed a few days over the years (my estimate is 4-5 days), but for the most part I have shown up here every day and written something. 

Sometimes that something is very short and/or bad. I’ve had a few people say to me: “I can tell when you’re super busy. Your posts are shorter.” I’m okay with that. Part of this exercise for me is simply about the discipline. 80% of success is showing up, right?

In some ways, what I do here is an anachronism. Here is a good vintage article (2011) that talks about two different schools of thought when it comes to blogging.

The reality is that it’s painfully slow and difficult to build an online audience via a personal blog using your own domain. It takes years, unless you’re a celebrity, which I am most certainly not. That’s why many people give up.

Instead, many people/influencers choose to build their audience on top of an existing network, such as YouTube, Instagram, or Medium. Medium is pretty tempting and I’ve seen lots of bloggers port over their personal blogs.

The idea here is that you simply bring your content to where your/an audience already lives, instead of trying to get them to come to you. 

Of course, one of the risks of this approach is that you don’t own/control the platform. What if people one day decided to stop using MySpace? I like the idea of owning (at least part of) my online presence.

So here’s to another year on the blog. Thanks for reading! I really do appreciate it. Regular scheduled programming will resume tomorrow.