Eleven years ago, Danish homeware company Vipp opened its very first guesthouse in Sweden. Called Vipp Shelter, the house is a 55 m2 prefabricated steel pod that, today, can be rented starting from EUR 1,500 for two nights. Since then, Vipp has gone on to build and open 10 other guesthouses around the world and they have all been widely celebrated for their designs.
Now, if you look on their website, you'll see that they describe their guesthouses in the following way: "Not a hotel. Not a showroom. Not like any place you've ever stayed." This is mostly true, but they are also like showrooms for the company. And I've always found this to be a clever strategy, because what better way to experience a brand then to live with it for a few days in some beautiful locale.
Their latest guesthouse is called Vipp Tunnel (pictured above) and it's located in the Tasmanian bush. In case you're interested, it opened this week for bookings.
Photos via Vipp
https://www.youtube.com/watch?v=LCyN1hxQtdA
This is not a new video (click here if you can't see it embedded above). It's from 2015. But I still very much like the simplicity of the Vipp Shelter. It's only 55 square meters.
One problem is that it cost USD 585,000 at the time it was prefabricated. It goes to show you that prefabrication and small don't necessarily equate to affordability. For this reason, Lloyd Alter called it a "problematic prefab" back in 2015.
Of course, there are ways to make a home like this much more cost effective. I've been looking, on and off, for over a year for a piece of land that would be suitable for a project like this. I'll let you all know if I find something.
According to Condé Nast, the coolest hotel trend for 2018 is the “un-hotel.” Here’s what they mean by that: “Instead of many rooms under one roof, these new un-hotels have different rooms in various locations, united only in character and concept.”
I wrote about one of these un-hotels, the Vipp Shelter, back in the spring. I was interested both in how the company was using their hotel as a kind of shop and how they had adopted this decentralized approach to hospitality.
Different rooms in different locations has got to create some diseconomies. But the appeal is clear. We are all craving new experiences.
To me, it feels like a hybrid between an Airbnb and a boutique hotel. You get to “travel like a local”, but you’re still staying with a brand and there’s likely some sort of unifying concept across the portfolio.
Check out the SWEETS hotel in Amsterdam.
Image: SWEETS hotel