Eleven years ago, Danish homeware company Vipp opened its very first guesthouse in Sweden. Called Vipp Shelter, the house is a 55 m2 prefabricated steel pod that, today, can be rented starting from EUR 1,500 for two nights. Since then, Vipp has gone on to build and open 10 other guesthouses around the world and they have all been widely celebrated for their designs.
Now, if you look on their website, you'll see that they describe their guesthouses in the following way: "Not a hotel. Not a showroom. Not like any place you've ever stayed." This is mostly true, but they are also like showrooms for the company. And I've always found this to be a clever strategy, because what better way to experience a brand then to live with it for a few days in some beautiful locale.
Their latest guesthouse is called Vipp Tunnel (pictured above) and it's located in the Tasmanian bush. In case you're interested, it opened this week for bookings.
Photos via Vipp
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