I subscribe to a blog called Cities for People. It’s the blog of Gehl Architects out of Copenhagen and their focus–both the blog and the firm—is on how the built environment affects people’s quality of life. They call themselves Urban Quality Consultants.

This morning, they wrote a post on gender mainstreaming in public spaces, which, I’m told, is top of mind in cities such as Copenhagen and Vienna.

The key insight was that, for a variety of reasons, men and boys seemed to be engaging with public spaces more than women and girls. For example, they found that boys were generally more assertive than girls and so, if there was a toss up between who was going to use a space, the boys would usually win out. As a result, there’s been a lot of debate around creating more inclusive public spaces, both from a design standpoint and a policy standpoint.

Interestingly enough, this is a debate that doesn’t seem to be happening here in Toronto. And I wonder if it’s because we don’t have the same problems (or I’m just oblivious) or if it’s because we don’t care enough about public spaces to do gender mapping exercises.

When most people think of brands, I suspect that they think of companies, products and services. But what about the brand of your city? As cities continue to compete for talent in the global economy, brand is becoming a hugely important differentiator.

I just stumbled upon the Anholt-GfK City Brands Index and here’s their 2013 ranking:

1. London
2. Sydney
3. Paris
4. New York
5. Rome
6. Washington D.C.
7. Los Angeles
8. Toronto
9. Vienna
10. Melbourne

The study looks at 6 key dimensions: presence, place, pre-requisites, people, pulse and potential.

What do you think of the above list?

Here’s a bit more information on how the index was prepared:

"The Anholt-GfK Roper City Brands Index measures the image of 50 cities based on more than 50 questions related to perceptions of their Presence, Place, Pre-requisite, People, Pulse and Potential.  For the 2013 study, a total of 5,144 interviews were conducted in Australia, Brazil, China, France, Germany, India, Russia, South Korea, the United Kingdom and the United States.  Adults age 18 or over who are online are interviewed in each country.  Using the most up-to-date online population parameters, the achieved sample in each country has been weighted to reflect key demographic characteristics including age, gender, and education of the online population in that country.  Fieldwork was conducted from May 8th to May 23rd, 2013."