When I first started writing this daily blog back in August 2013, I was using Tumblr. I had already been using Tumblr to share random stuff, and so when I decided to venture into longer-form writing, I just adapted what I had already been using. Here's what I consider to be my first real blog post, which was over 11 years ago.

But then Tumblr got sold to Yahoo (and became generally less popular) and it started to feel like the wrong place for me to be writing about city building. So I packed up and moved over to Wordpress. Here's my last post on Tumblr, which was some 4 years ago.

Wordpress has been working out just fine for me, but the world is changing and the internet is starting to move from web2 to web3 platforms. So this week, I made the decision to once again pack up and move -- this time to Paragraph.xyz. I moved over all of my old posts, my email subscribers, and my domain (brandondonnelly.com).

A lot of you may not notice much of a difference. If you type in my domain, you'll find all of my old posts. And all new posts will continue to show up in your inbox every day (I don't think I can do a weekly digest with Paragraph, which was an option I had with Wordpress + Mailchimp). The important part, though, is that the backend is now completely different.

All of my posts are now stored on a blockchain called Arweave, which is a permanent and fully decentralized protocol. Meaning, if I were to get hit by a bus tomorrow, all of my writing would still live on forever, even if Paragraph goes bankrupt and shuts down. It is now also possible for readers to "collect" my posts just as they would an NFT.

I don't know how many people will actually do this and what utility it will serve today, but I think all of this is just the tip of the iceberg. I'm a firm believer in crypto and blockchain technologies, and so it was time to walk the talk with my daily blog for city builders. Change is good. Welcome to brandondonnelly.com 3.0.

Regularly scheduled programming will resume tomorrow.

Last week it was announced that WordPress.com (which is what I use for this blog) had purchased Tumblr for around $3 million. This is, of course, after Yahoo had purchased it for $1.1 billion in 2013 and later wrote it down, having never figured out how to monetize it. Yahoo lost its shirt on the investment. I am sure you've probably seen some of the headlines and searing commentary online:

I used Tumblr every day for more than 5 years. I started this daily blog on it because I had already been using it to share and collect photos. At one point Tumblr had more active users than Instagram and Pinterest combined. But eventually it lost its way. Yahoo (and later Verizon by way of its acquisition of Yahoo in 2017) didn't know what to do with it.

And so at the beginning of this year I said goodbye to Tumblr and switched this daily blog over to WordPress. A big part of that decision had to do with the fact that Tumblr was never really designed for long-form blogs like this one and its mobile support was even more appalling for this use case. It was impossible to write on an iPad. Switching was the right decision. I should have done it sooner.

But now Tumblr is owned by WordPress.com. At $3 million, it feels like they're almost starting again from scratch. Maybe they'll figure Tumblr out. Or maybe they won't.

I finally did it. Over the weekend I ported this blog over from Tumblr to WordPress. I had been thinking about doing this for a while, but kept putting it off (1) because of the work involved and (2) because I was worried about my permalinks changing. About 35-40% of the visits to this blog come from organic search. I'm on the first page when you Google "real estate developer."

I had been using Tumblr since I first started writing this daily blog back in August 2013. But it started feeling increasingly limited. It isn't great for longish-form blogs like this one and it is terrible at handling photos and other embedded content. (I plan to post more of my photography now.) The last straw for me was the inability to blog from a mobile device. I tried that over the weekend and it was bad.

I was also starting to feel like the product was on the decline. Yahoo acquired Tumblr in 2013 for $1.1 billion. Tumblr hadn't yet figured out how to effectively monetize its platform and Yahoo needed a cool social product in their portfolio. But that deal doesn't seem to have gone as planned, at least not for Yahoo.

So here I am on WordPress. I'm still working out some of the kinks, but I think we're almost there. If you're reading this post in your inbox, it should be business as usual. If you're reading this post on the web, you'll notice a few differences (I'm still fine tuning the design).

Regularly scheduled programming will resume tomorrow now that we're just about setup.