If you would like to visit southern Ontario (specifically somewhere outside of Toronto) and stay in a cool design-forward lifestyle hotel, what are your options? The obvious ones are the Drake Devonshire, The Royal Hotel, and Wander the Resort in Prince Edward County (~2.5 hours east of Toronto).
Looking north of Toronto, The Postmark Hotel in Newmarket is a nice boutique hotel. But I can't think of any others and there aren't any lifestyle hotels in Muskoka. That's cottage country.
Moving toward the west, Elora Mill is a popular hotel and destination (with very high ADRs), but I would not call it a design forward lifestyle hotel. It's traditional luxury. So that's roughly it. Your only other options are trendy motels, such as the Beach Motel in Southhampton.
Now let's look specifically at the Niagara Peninsula (where we have proposed a design-forward lifestyle hotel). The three most popular destinations are Niagara Falls, Niagara-on-the-Lake, and the Niagara Benchlands. And each year, this region receives over 13 million visitors, 30-40% of which are American.
But again, I would argue that there are exactly this many design-forward lifestyle hotels on the Peninsula: 0. The market is dominated by Vintage Hotels, which is not this.
But that's set to change next year. The Clayfield, which is part of Hyatt's Unbound Collection, is currently under construction across from Stratus Wines in Niagara-on-the-Lake. The design is by Sid Lee Architecture out of Montréal (which
If you would like to visit southern Ontario (specifically somewhere outside of Toronto) and stay in a cool design-forward lifestyle hotel, what are your options? The obvious ones are the Drake Devonshire, The Royal Hotel, and Wander the Resort in Prince Edward County (~2.5 hours east of Toronto).
Looking north of Toronto, The Postmark Hotel in Newmarket is a nice boutique hotel. But I can't think of any others and there aren't any lifestyle hotels in Muskoka. That's cottage country.
Moving toward the west, Elora Mill is a popular hotel and destination (with very high ADRs), but I would not call it a design forward lifestyle hotel. It's traditional luxury. So that's roughly it. Your only other options are trendy motels, such as the Beach Motel in Southhampton.
Now let's look specifically at the Niagara Peninsula (where we have proposed a design-forward lifestyle hotel). The three most popular destinations are Niagara Falls, Niagara-on-the-Lake, and the Niagara Benchlands. And each year, this region receives over 13 million visitors, 30-40% of which are American.
But again, I would argue that there are exactly this many design-forward lifestyle hotels on the Peninsula: 0. The market is dominated by Vintage Hotels, which is not this.
But that's set to change next year. The Clayfield, which is part of Hyatt's Unbound Collection, is currently under construction across from Stratus Wines in Niagara-on-the-Lake. The design is by Sid Lee Architecture out of Montréal (which
Here's an interesting figure from the Missing Middle Initiative showing the change in population of 0-4 year olds in Southern Ontario between 2016 and 2021:
Here's an interesting figure from the Missing Middle Initiative showing the change in population of 0-4 year olds in Southern Ontario between 2016 and 2021:
But this is only one hotel in what is Canada's largest and most important wine region. It's also a region with two Michelin-starred restaurants, countless recreational and cultural offerings, growing cycling tourism, and much more.
We need more of this kind of offering, which is why we have also proposed a design-forward lifestyle hotel on the water in the Niagara Benchlands. Today, we refer to the larger mixed-use development as Project Bench.
But this is only one hotel in what is Canada's largest and most important wine region. It's also a region with two Michelin-starred restaurants, countless recreational and cultural offerings, growing cycling tourism, and much more.
We need more of this kind of offering, which is why we have also proposed a design-forward lifestyle hotel on the water in the Niagara Benchlands. Today, we refer to the larger mixed-use development as Project Bench.
For those of you that are interested, the Bench is a separate wine appellation from NOTL. It has an elevated and sloped terrain and a longer growing season that is ideal for Pinot Noir, Chardonnay, and Riesling. But in the end, we view these two subregions as being entirely complimentary, akin to Sonoma and Napa in California (incidentally, they also share similar differences in terms of style, climate, geography, and terroir).
A rising tide lifts all boats.
And we are of the opinion that a lack of design-forward accommodations — with global appeal — is holding back the economic potential of this region. And so we're working as hard as we can to correct that. If this opportunity is also exciting to you, please do get in touch. We're always looking to collaborate.
You can also check us out here for more about the project.
Cover photo from Beaumier
What this shows is that the population of young children declined in the Greater Toronto Area and in Ottawa, but increased dramatically in areas further out, such as in Lanark County (outside of Ottawa) and Oxford County (between London and Hamilton). If you know what home prices are like in Southern Ontario, then this probably makes intuitive sense to you. Families are, as the old saying goes, "driving until they qualify."
For those of you that are interested, the Bench is a separate wine appellation from NOTL. It has an elevated and sloped terrain and a longer growing season that is ideal for Pinot Noir, Chardonnay, and Riesling. But in the end, we view these two subregions as being entirely complimentary, akin to Sonoma and Napa in California (incidentally, they also share similar differences in terms of style, climate, geography, and terroir).
A rising tide lifts all boats.
And we are of the opinion that a lack of design-forward accommodations — with global appeal — is holding back the economic potential of this region. And so we're working as hard as we can to correct that. If this opportunity is also exciting to you, please do get in touch. We're always looking to collaborate.
You can also check us out here for more about the project.
Cover photo from Beaumier
What this shows is that the population of young children declined in the Greater Toronto Area and in Ottawa, but increased dramatically in areas further out, such as in Lanark County (outside of Ottawa) and Oxford County (between London and Hamilton). If you know what home prices are like in Southern Ontario, then this probably makes intuitive sense to you. Families are, as the old saying goes, "driving until they qualify."
But let's look at the data more closely. What the Missing Middle uncovered was that the metric most highly correlated with the population growth of children under the age of 5 was the increase in the supply of housing with three or more bedrooms. More specifically, though, it was highly correlated with an increase in the number of larger owner-occupied homes. Rental housing did not have the same correlation.
They go on to remind us that correlation is not causation, which is true. But regardless, there's a clear recipe here: If cities want to become more family-friendly, house more young children, and not lose them to exurban areas, then they need to figure out a way to unlock more 3-bedroom homes at price points that more families can afford.
Note: As is typical on this blog, I am using the term home to include all housing types, not just single-family housing. A home is not a housing type. It is simply a place where people, families, and households live permanently. Associating the term home with only single-family housing creates a cultural bias that I believe is suboptimal for cities.
But let's look at the data more closely. What the Missing Middle uncovered was that the metric most highly correlated with the population growth of children under the age of 5 was the increase in the supply of housing with three or more bedrooms. More specifically, though, it was highly correlated with an increase in the number of larger owner-occupied homes. Rental housing did not have the same correlation.
They go on to remind us that correlation is not causation, which is true. But regardless, there's a clear recipe here: If cities want to become more family-friendly, house more young children, and not lose them to exurban areas, then they need to figure out a way to unlock more 3-bedroom homes at price points that more families can afford.
Note: As is typical on this blog, I am using the term home to include all housing types, not just single-family housing. A home is not a housing type. It is simply a place where people, families, and households live permanently. Associating the term home with only single-family housing creates a cultural bias that I believe is suboptimal for cities.
I was reminded of this duality the other day while listening to a Scott Galloway podcast where he talked about his love for expensive hotels, and how he travels to hotels, not to places. This is a bit abnormal. Traditionally, people stay at a hotel because there are things they want to see and/or do in the place where the hotel happens to be located. Meaning they choose the place first, and then figure out where they're going to stay after.
But there is also a statistically significant percentage of travellers who work in the opposite direction. Scott seems to be one of them. Now, his examples were all at the highest end of the spectrum, and that makes intuitive sense. If your M.O. is to travel to hotels, and you're kind of agnostic to place, then presumably the hotels are going to be super nice. But I don't think this market segment only exists at the very top. I don't stay at the same kind of hotels as Scott, but I still love hotels.
One example that I have talked about before is Tuba Club in the south of Marseille. Bianca and I stayed here a few summers ago. We read somewhere that it was about to open, we loved the vibe, and so we organized our travel itinerary just so we could stay there. We ended up loving Marseille (so much so that we went back), but Tuba came first. It was the catalyst.
A local example I can give is the Drake Devonshire in Prince Edward County, Ontario. When it opened in 2014, "The County" was not on my radar. Maybe I had been there as a kid? I don't know. But as soon as it opened, I wanted to go, as did many others judging by the lack of room availability. The design by John Tong was a hospitality offering that just wasn't available in the rest of southern Ontario at the time.
This is a powerful position to be in for a hotel. Because it means that through some magical combination of design, brand, service, and experience, you have a product that people
I was reminded of this duality the other day while listening to a Scott Galloway podcast where he talked about his love for expensive hotels, and how he travels to hotels, not to places. This is a bit abnormal. Traditionally, people stay at a hotel because there are things they want to see and/or do in the place where the hotel happens to be located. Meaning they choose the place first, and then figure out where they're going to stay after.
But there is also a statistically significant percentage of travellers who work in the opposite direction. Scott seems to be one of them. Now, his examples were all at the highest end of the spectrum, and that makes intuitive sense. If your M.O. is to travel to hotels, and you're kind of agnostic to place, then presumably the hotels are going to be super nice. But I don't think this market segment only exists at the very top. I don't stay at the same kind of hotels as Scott, but I still love hotels.
One example that I have talked about before is Tuba Club in the south of Marseille. Bianca and I stayed here a few summers ago. We read somewhere that it was about to open, we loved the vibe, and so we organized our travel itinerary just so we could stay there. We ended up loving Marseille (so much so that we went back), but Tuba came first. It was the catalyst.
A local example I can give is the Drake Devonshire in Prince Edward County, Ontario. When it opened in 2014, "The County" was not on my radar. Maybe I had been there as a kid? I don't know. But as soon as it opened, I wanted to go, as did many others judging by the lack of room availability. The design by John Tong was a hospitality offering that just wasn't available in the rest of southern Ontario at the time.
This is a powerful position to be in for a hotel. Because it means that through some magical combination of design, brand, service, and experience, you have a product that people
And if you get it right, there's the opportunity that people will even choose you over place.
Update: A previous version of this post incorrectly stated that John Tong had passed away. John unfortunately had a severe stroke, but he did not pass away. Sorry, my mistake, John!
Cover photo by Toni Osmundson on Unsplash
And if you get it right, there's the opportunity that people will even choose you over place.
Update: A previous version of this post incorrectly stated that John Tong had passed away. John unfortunately had a severe stroke, but he did not pass away. Sorry, my mistake, John!
Cover photo by Toni Osmundson on Unsplash
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Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
