Snowboarding in Europe, of course, sounds really fancy. And don't get me wrong, it can be fancy if you want it to be. But the reality is that it's also a cheaper option. And that's because the price of a single day lift ticket at most resorts in America is now many multiples of what it costs in Europe. Think $250 vs. €50.
North America has become the expensive destination.
According to a recent Economist article titled "the economics of skiing in America," resorts in Europe are often owned by local or national governments. This is not the case in America, and it's why the lift tickets in Europe seem, by comparison, cheap. But this price differential is also the result of an evolving business model.
Historically, owning a ski resort has never been a stable business in the US. And this makes sense. Most resorts make their money on lift ticket sales. However, sales are dependent on snowfall. If you get a lot of snow, then you make a lot of money. If the planet starts warming up and you don't get a lot of snow, then you don't make a lot of money. Vail has since changed this.
What they have done is made it so punitive to buy a single day lift ticket in North America, that even if you're an occasional skier, the only sensible thing to do is buy a subscription-like pass in the spring -- well before the next season starts.
Snowboarding in Europe, of course, sounds really fancy. And don't get me wrong, it can be fancy if you want it to be. But the reality is that it's also a cheaper option. And that's because the price of a single day lift ticket at most resorts in America is now many multiples of what it costs in Europe. Think $250 vs. €50.
North America has become the expensive destination.
According to a recent Economist article titled "the economics of skiing in America," resorts in Europe are often owned by local or national governments. This is not the case in America, and it's why the lift tickets in Europe seem, by comparison, cheap. But this price differential is also the result of an evolving business model.
Historically, owning a ski resort has never been a stable business in the US. And this makes sense. Most resorts make their money on lift ticket sales. However, sales are dependent on snowfall. If you get a lot of snow, then you make a lot of money. If the planet starts warming up and you don't get a lot of snow, then you don't make a lot of money. Vail has since changed this.
What they have done is made it so punitive to buy a single day lift ticket in North America, that even if you're an occasional skier, the only sensible thing to do is buy a subscription-like pass in the spring -- well before the next season starts.
This is what I have started doing and it gives you unlimited skiing for less than the price of a few days. It also gives Vail a source of revenue that isn't so dependent snowfall. Season passes now make up about 61% of their lift-ticket revenue, according to The Economist. At the same time, it is a model that relies on being able to price discriminate against single-day, non-pass users:
In basic economic theory, excessive market power reduces the efficiency of an industry. Firms reduce output so as to be able to charge more. There is, however, an exception: if a monopolistic firm can charge different prices to different customers, it need not reduce output to increase its profit. The skiing industry shows the truth of this. As the industry has consolidated, daily prices have soared, extracting more cash from price-insensitive skiers.
But this isn't the only way to do it. There's also the whole real estate thing. Last year, Reed Hastings, cofounder of Netflix, became the majority owner of Powder Mountain. And here, they're trying out a different business model:
This December, Powder Mountain in Utah announced that it would be moving to a model where only local property-owners are allowed to ski certain chairlifts. The idea is to profit from real-estate sales, by offering private skiing without the crowds. “To stay independent and uncrowded, we needed to change,” says Reed Hastings, the firm’s boss.
Even still, neither of these approaches is making snowboarding and skiing more accessible. Which is why it's not uncommon to come across stickers and t-shirts at local ski shops that say, "Vail -- ruining ski towns since 1966." People are missing the old days when lift tickets were cheap and the lines on powder days weren't so long.
What skiing needs is in fact much of what the economy more generally needs: supply-side reform, and especially the construction of new housing and transport in the most popular spots. Though there are more skiers than ever, there are in fact fewer resorts than there were a few decades ago.
I have been told by some of you that when I write about snowboarding, you tune out on those days. If you are one of these people, then today is a good day to skip over on the blog. See you tomorrow.
However, if you're not one of these people, and you enjoy exceedingly cool things, then you're going to want to take 6 minutes and -- at the very least -- watch Part III of the above video. Travis Rice is one of the best. And in this Red Bull video he goes from BC to Wyoming. (If for whatever reason it doesn't start in the right place, click here and fast forward to 7:22 for Part III.)
I once heard Quentin Tarantino say that if you choose the right song for the right scene in a movie, you'll never be able to listen to that song ever again without thinking of the movie. (Think Pulp Fiction.) Now, this isn't a movie per se, but it definitely feels like one of those cases. This techno song will forever remind me of this psycho "pillow" run.
This is what I have started doing and it gives you unlimited skiing for less than the price of a few days. It also gives Vail a source of revenue that isn't so dependent snowfall. Season passes now make up about 61% of their lift-ticket revenue, according to The Economist. At the same time, it is a model that relies on being able to price discriminate against single-day, non-pass users:
In basic economic theory, excessive market power reduces the efficiency of an industry. Firms reduce output so as to be able to charge more. There is, however, an exception: if a monopolistic firm can charge different prices to different customers, it need not reduce output to increase its profit. The skiing industry shows the truth of this. As the industry has consolidated, daily prices have soared, extracting more cash from price-insensitive skiers.
But this isn't the only way to do it. There's also the whole real estate thing. Last year, Reed Hastings, cofounder of Netflix, became the majority owner of Powder Mountain. And here, they're trying out a different business model:
This December, Powder Mountain in Utah announced that it would be moving to a model where only local property-owners are allowed to ski certain chairlifts. The idea is to profit from real-estate sales, by offering private skiing without the crowds. “To stay independent and uncrowded, we needed to change,” says Reed Hastings, the firm’s boss.
Even still, neither of these approaches is making snowboarding and skiing more accessible. Which is why it's not uncommon to come across stickers and t-shirts at local ski shops that say, "Vail -- ruining ski towns since 1966." People are missing the old days when lift tickets were cheap and the lines on powder days weren't so long.
What skiing needs is in fact much of what the economy more generally needs: supply-side reform, and especially the construction of new housing and transport in the most popular spots. Though there are more skiers than ever, there are in fact fewer resorts than there were a few decades ago.
I have been told by some of you that when I write about snowboarding, you tune out on those days. If you are one of these people, then today is a good day to skip over on the blog. See you tomorrow.
However, if you're not one of these people, and you enjoy exceedingly cool things, then you're going to want to take 6 minutes and -- at the very least -- watch Part III of the above video. Travis Rice is one of the best. And in this Red Bull video he goes from BC to Wyoming. (If for whatever reason it doesn't start in the right place, click here and fast forward to 7:22 for Part III.)
I once heard Quentin Tarantino say that if you choose the right song for the right scene in a movie, you'll never be able to listen to that song ever again without thinking of the movie. (Think Pulp Fiction.) Now, this isn't a movie per se, but it definitely feels like one of those cases. This techno song will forever remind me of this psycho "pillow" run.
I kept spotting this backpack in Les 3 Vallées and I thought it was awesome because, well, in the words of the late Anthony Bourdain, "you can never have too much cheese, bacon, or starch." Tartiflette is a casserole dish that is local to the Haute-Savoie region in the French Alps. Its main ingredients are potatoes, bacon, and cheese (reblochon to be exact). And yes, it is as delicious and filling as it sounds.
I also liked that the slogan was specific to the region we were in, and so I went on a hunt to find this mysterious backpack. I must have gone into at least 8-10 stores looking for it. None of them had it. But eventually I learned that it was an online thing. It was for the "I like to ski and hang out in chat rooms" crowd, or at least that's how one guy explained it to me. So I went online and ordered it back to Toronto.
It finally arrived today, and I'm looking forward to using it when I snowboard, cycle, and attempt to make tartiflette for the first time. Now I just need to locate some reblochon. (Note to US readers: My understanding is that this cheese is considered contraband in your country because it is unpasteurized and does not meet US import laws. So you may need to find some sort of clandestine cheese market if you want to make it.)
For those of you who also like to ski and hang out in chat rooms, you can find the bag and other merch, here. It's all an extension of the Grenoble-based online magazine, skipass.com.
I kept spotting this backpack in Les 3 Vallées and I thought it was awesome because, well, in the words of the late Anthony Bourdain, "you can never have too much cheese, bacon, or starch." Tartiflette is a casserole dish that is local to the Haute-Savoie region in the French Alps. Its main ingredients are potatoes, bacon, and cheese (reblochon to be exact). And yes, it is as delicious and filling as it sounds.
I also liked that the slogan was specific to the region we were in, and so I went on a hunt to find this mysterious backpack. I must have gone into at least 8-10 stores looking for it. None of them had it. But eventually I learned that it was an online thing. It was for the "I like to ski and hang out in chat rooms" crowd, or at least that's how one guy explained it to me. So I went online and ordered it back to Toronto.
It finally arrived today, and I'm looking forward to using it when I snowboard, cycle, and attempt to make tartiflette for the first time. Now I just need to locate some reblochon. (Note to US readers: My understanding is that this cheese is considered contraband in your country because it is unpasteurized and does not meet US import laws. So you may need to find some sort of clandestine cheese market if you want to make it.)
For those of you who also like to ski and hang out in chat rooms, you can find the bag and other merch, here. It's all an extension of the Grenoble-based online magazine, skipass.com.
