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There is a great quote in Shakespeare's Hamlet: "There is nothing either good or bad, but thinking makes it so."
The point of this quote is to argue that the universe is fundamentally neutral. When an event happens, it is neither good nor bad; the label is determined by the judgment we ultimately bring to it.
Take snow, for instance.
Here in Toronto, I find that when it snows, people tend to look at it as a bad event. They think of the traffic that will ensue and the work that will be required to clear out walkways and driveways. But I love snow (maybe because I don't have a driveway). Snow is good. As an avid snowboarder, it gets me excited for the winter season.
And right now I can tell you that I'm praying to the snow gods for a dumping or two in Northern Utah. The entire Mountain West region is off to a slow start this season and has had to delay resort openings. My judgment tells me this is "bad."
Now, let's consider the real estate development market.
The prevailing narrative right now is that it's bad. But Hamlet would say that only thinking makes it so. An alternative way to think about the market is that it's presenting a generational buying opportunity.
Like snow, I would call that a good thing.
Ski and snowboard resorts have people known as snow reporters. Their job is to get up at an ungodly hour, check out the snow, and then report on the conditions, so that would-be patrons can decide if they want to spend their time and money on it. The snow reporter at a resort called Sugarbush in Vermont is a young lady by the name of Lucy Welch (who in her official bio explains that she has, sadly, no relation to the "mighty Fruit Snack Empire").
There is a great quote in Shakespeare's Hamlet: "There is nothing either good or bad, but thinking makes it so."
The point of this quote is to argue that the universe is fundamentally neutral. When an event happens, it is neither good nor bad; the label is determined by the judgment we ultimately bring to it.
Take snow, for instance.
Here in Toronto, I find that when it snows, people tend to look at it as a bad event. They think of the traffic that will ensue and the work that will be required to clear out walkways and driveways. But I love snow (maybe because I don't have a driveway). Snow is good. As an avid snowboarder, it gets me excited for the winter season.
And right now I can tell you that I'm praying to the snow gods for a dumping or two in Northern Utah. The entire Mountain West region is off to a slow start this season and has had to delay resort openings. My judgment tells me this is "bad."
Now, let's consider the real estate development market.
The prevailing narrative right now is that it's bad. But Hamlet would say that only thinking makes it so. An alternative way to think about the market is that it's presenting a generational buying opportunity.
Like snow, I would call that a good thing.
Ski and snowboard resorts have people known as snow reporters. Their job is to get up at an ungodly hour, check out the snow, and then report on the conditions, so that would-be patrons can decide if they want to spend their time and money on it. The snow reporter at a resort called Sugarbush in Vermont is a young lady by the name of Lucy Welch (who in her official bio explains that she has, sadly, no relation to the "mighty Fruit Snack Empire").
Neat B and I were in Park City this past weekend for our last runs of the season. (Now it's time to pull out the impossibly tight spandex for road biking!) This is a trip we do often, but given the current geopolitical situation, we weren't exactly sure what to expect. But I will say that we were pleasantly surprised. When we picked up our rental car at SLC, the attendant, who was from Texas, immediately said that he was trying to figure out how to become the next Canadian province. He then proceeded to inquire about the quality of our brisket in a way that made it sound like a firm prerequisite. And virtually everyone we met on the mountain was extremely apologetic once they learned we were Canadians from Toronto. Frankly, they came across embarrassed, and they made it clear that they do not approve of what their government is doing right now. This made us happy to hear.
I still love you, Park City.
Cover photo by Alex Moliski on Unsplash
On the morning of March 1 -- the day that JD Vance was trying to ski at Sugarbush -- she decided to courageously commandeer the resort's "platform" to deliver a message. Every snow report subscriber got her letter in their inbox (though I'm told it was quickly pulled from the resort's website). And since she has a great literary voice, she speaks eloquently about skiing and the mountains, and she delivers a crucial and timely message, I'm sharing it in full with all of you today.
It may have been pulled from Sugarbush's website, but this blog lives on a blockchain that cannot be censored and that is intended to act as permanent storage. Its mission is to preserve "humanity's most important data" and so I'd like to make sure that her actions and this letter do not get erased over time. Here it is:
Mar 1st, 2025, 6:49 AM: Today of all days, I would like to reflect on what Sugarbush means to me. This mountain has brought me endless days of joy, adventure, challenges, new experiences, beauty, community, and peace. I’ve found that nothing cures a racing mind quite like skiing through the trees and stopping to take a deep breath of that fresh forest air. The world around us might be a scary place, but these little moments of tranquility, moments I’ve been fortunate enough to enjoy as a direct result of my employment here, give me, and I’d guess you, too, a sense of strength and stability.
This fresh forest air, is, more specifically fresh National Forest air. Sugarbush operates on 1745 acres of the Green Mountain National Forest. Right now, National Forest lands and National Parks are under direct attack by the current Administration, who is swiftly terminating the positions of dedicated employees who devote their lives to protecting the land we love, and to protecting us while we are enjoying that land.
This Administration also neglects to address the danger, or even the existence of, climate change, the biggest threat to the future of our industry, and the skiing we all so much enjoy here. Burlington, VT is one of the fastest-warming cities in the country, and Vermont is the 9th fastest-warming state. The National Oceanic and Atmospheric Association (NOAA), a resource I use every day for snow reporting, is crucial in monitoring extreme weather events and informing public safety measures, and is also experiencing widespread layoffs and defunding at the hands of the Administration.
Sugarbush would not be Sugarbush without our wonderful community. Employees and patrons alike, we are made up of some of the most kind hearted, hardworking people I have ever met. Our community is rich with folks of all different orientations, ethnicities, and walks of life, who all contribute to make this place what it is. They all love Sugarbush because it is a place where they can come to move their bodies, to connect with the land, to challenge themselves, to build character, to nourish their souls with the gift of skiing.
Many of these people are part of the LGBTQI+ community. Many (well, that’s a stretch, we all know this is an incredibly white-washed industry) are people of color. Half are women. Many are veterans or adaptive skiers who, through Vermont Adaptive, are able to access snow sports in part thanks to federal grants through the Department of Veterans Affairs, which is also facing devastating cuts. Many of our beloved employees moved across the world through an exchange program on the J1 visa to help this resort run, and they are not US citizens. ALL of these groups are being targeted, undervalued, and disrespected by the current Administration.
The beauty of National Forest land, is that anyone and everyone is welcome to enjoy it. Anyone and everyone can buy a lift ticket. I also imagine it is incredibly difficult, and likely impossible, to say “No” to the Secret Service. I hope that, instead of faulting Sugarbush management or employees for “allowing this to happen”, you can direct your anger to the source — the Administration that, in my oh-so-humble opinion, is threatening our democracy, our livelihoods, our land.
I want to reiterate how much I admire and respect my fellow employees and managers — they work so hard to make this place operate, to keep you coming back and enjoying it and making lifelong memories. Many of them may feel the same way that I do, but their hands are tied, and for good reason. They have families to support, they have benefits and health insurance to receive, they face far greater and more binding pressure from Corporate. I am in a privileged position here, in that I work only seasonally, I do not rely on this job for health insurance or benefits, and hey, waking up at 4:30 AM isn’t exactly sustainable. Therefore, I am using my relative “platform” as snow reporter, to be disruptive — I don’t have a whole lot to lose. We are living in a really scary and really serious time. What we do or don’t do, matters. This whole shpiel probably won’t change a whole lot, and I can only assume that I will be fired, but at least this will do even just a smidge more than just shutting up and being a sheep.
I am really scared for our future. Acting like nothing is happening here feels way scarier than losing my job. I want to have kids one day, and I want to teach them to ski. The policies and ideals of the current Administration, however, are not conducive to either of these things, because, at least how things look now, I’d never be able to afford a good life for a child anyway, and snow will be a thing of Vermont history. So please, for the sake of our future shredders: Be Better Here. It has truly been a pleasure writing your morning snow reports — I hope this one sticks with you. With love, peace, and hope, Lucy Welch
Lucy, thank you for your bravery.
Cover photo by Joel & Jasmin Førestbird on Unsplash
Neat B and I were in Park City this past weekend for our last runs of the season. (Now it's time to pull out the impossibly tight spandex for road biking!) This is a trip we do often, but given the current geopolitical situation, we weren't exactly sure what to expect. But I will say that we were pleasantly surprised. When we picked up our rental car at SLC, the attendant, who was from Texas, immediately said that he was trying to figure out how to become the next Canadian province. He then proceeded to inquire about the quality of our brisket in a way that made it sound like a firm prerequisite. And virtually everyone we met on the mountain was extremely apologetic once they learned we were Canadians from Toronto. Frankly, they came across embarrassed, and they made it clear that they do not approve of what their government is doing right now. This made us happy to hear.
I still love you, Park City.
Cover photo by Alex Moliski on Unsplash
On the morning of March 1 -- the day that JD Vance was trying to ski at Sugarbush -- she decided to courageously commandeer the resort's "platform" to deliver a message. Every snow report subscriber got her letter in their inbox (though I'm told it was quickly pulled from the resort's website). And since she has a great literary voice, she speaks eloquently about skiing and the mountains, and she delivers a crucial and timely message, I'm sharing it in full with all of you today.
It may have been pulled from Sugarbush's website, but this blog lives on a blockchain that cannot be censored and that is intended to act as permanent storage. Its mission is to preserve "humanity's most important data" and so I'd like to make sure that her actions and this letter do not get erased over time. Here it is:
Mar 1st, 2025, 6:49 AM: Today of all days, I would like to reflect on what Sugarbush means to me. This mountain has brought me endless days of joy, adventure, challenges, new experiences, beauty, community, and peace. I’ve found that nothing cures a racing mind quite like skiing through the trees and stopping to take a deep breath of that fresh forest air. The world around us might be a scary place, but these little moments of tranquility, moments I’ve been fortunate enough to enjoy as a direct result of my employment here, give me, and I’d guess you, too, a sense of strength and stability.
This fresh forest air, is, more specifically fresh National Forest air. Sugarbush operates on 1745 acres of the Green Mountain National Forest. Right now, National Forest lands and National Parks are under direct attack by the current Administration, who is swiftly terminating the positions of dedicated employees who devote their lives to protecting the land we love, and to protecting us while we are enjoying that land.
This Administration also neglects to address the danger, or even the existence of, climate change, the biggest threat to the future of our industry, and the skiing we all so much enjoy here. Burlington, VT is one of the fastest-warming cities in the country, and Vermont is the 9th fastest-warming state. The National Oceanic and Atmospheric Association (NOAA), a resource I use every day for snow reporting, is crucial in monitoring extreme weather events and informing public safety measures, and is also experiencing widespread layoffs and defunding at the hands of the Administration.
Sugarbush would not be Sugarbush without our wonderful community. Employees and patrons alike, we are made up of some of the most kind hearted, hardworking people I have ever met. Our community is rich with folks of all different orientations, ethnicities, and walks of life, who all contribute to make this place what it is. They all love Sugarbush because it is a place where they can come to move their bodies, to connect with the land, to challenge themselves, to build character, to nourish their souls with the gift of skiing.
Many of these people are part of the LGBTQI+ community. Many (well, that’s a stretch, we all know this is an incredibly white-washed industry) are people of color. Half are women. Many are veterans or adaptive skiers who, through Vermont Adaptive, are able to access snow sports in part thanks to federal grants through the Department of Veterans Affairs, which is also facing devastating cuts. Many of our beloved employees moved across the world through an exchange program on the J1 visa to help this resort run, and they are not US citizens. ALL of these groups are being targeted, undervalued, and disrespected by the current Administration.
The beauty of National Forest land, is that anyone and everyone is welcome to enjoy it. Anyone and everyone can buy a lift ticket. I also imagine it is incredibly difficult, and likely impossible, to say “No” to the Secret Service. I hope that, instead of faulting Sugarbush management or employees for “allowing this to happen”, you can direct your anger to the source — the Administration that, in my oh-so-humble opinion, is threatening our democracy, our livelihoods, our land.
I want to reiterate how much I admire and respect my fellow employees and managers — they work so hard to make this place operate, to keep you coming back and enjoying it and making lifelong memories. Many of them may feel the same way that I do, but their hands are tied, and for good reason. They have families to support, they have benefits and health insurance to receive, they face far greater and more binding pressure from Corporate. I am in a privileged position here, in that I work only seasonally, I do not rely on this job for health insurance or benefits, and hey, waking up at 4:30 AM isn’t exactly sustainable. Therefore, I am using my relative “platform” as snow reporter, to be disruptive — I don’t have a whole lot to lose. We are living in a really scary and really serious time. What we do or don’t do, matters. This whole shpiel probably won’t change a whole lot, and I can only assume that I will be fired, but at least this will do even just a smidge more than just shutting up and being a sheep.
I am really scared for our future. Acting like nothing is happening here feels way scarier than losing my job. I want to have kids one day, and I want to teach them to ski. The policies and ideals of the current Administration, however, are not conducive to either of these things, because, at least how things look now, I’d never be able to afford a good life for a child anyway, and snow will be a thing of Vermont history. So please, for the sake of our future shredders: Be Better Here. It has truly been a pleasure writing your morning snow reports — I hope this one sticks with you. With love, peace, and hope, Lucy Welch
Lucy, thank you for your bravery.
Cover photo by Joel & Jasmin Førestbird on Unsplash
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