This weekend marks the opening of many of the resorts in Utah, and so I've got snowboarding on the mind right now. The social media algorithms have officially switched me over from cycling videos to ski and snowboard videos. I'm ready to go. The snowboard I have been using for the last few years is from a German company called KORUA. Their story is that the company grew out of a trip to Japan. A group of friends, who were all snowboard nerds in their 30's, fell in love with the snowboarding culture over there, specifically the focus on "deep powder boards", and so they decided to return to the Alps and create their own brand.
The result:
To date, this has been my favorite board. The shape of it fits my riding style and I love the absolute simplicity of it. None of their boards have any designs or graphics -- they're just different shapes (optimized for different kinds of riding) with an all white top and an all red bottom. I joke that it's the Christian Louboutin of snowboards. But it's not really. The KORUA brand is all about performance, the aesthetic beauty of being in the mountains, and the simple pleasure of turning a board on snow. If you've ever watched any of their videos or if you follow them on the socials, you'll know that they have a very unique aesthetic. Black and white. Super simple.
To this end, they've just released a new photo book called Ten Years of Turning. The book tells KORUA's brand story through the lens of Aaron Schwartz, who is their in-house photographer. He's been with them since the founding of the company in 2014. And even though I've only seen a few of the pages online, I follow Aaron and I already know that this is a book we're going to need to have hanging around at Parkview Mountain House. If you're into snow and beautiful things, you may want to check it out as well.
This weekend marks the opening of many of the resorts in Utah, and so I've got snowboarding on the mind right now. The social media algorithms have officially switched me over from cycling videos to ski and snowboard videos. I'm ready to go. The snowboard I have been using for the last few years is from a German company called KORUA. Their story is that the company grew out of a trip to Japan. A group of friends, who were all snowboard nerds in their 30's, fell in love with the snowboarding culture over there, specifically the focus on "deep powder boards", and so they decided to return to the Alps and create their own brand.
The result:
To date, this has been my favorite board. The shape of it fits my riding style and I love the absolute simplicity of it. None of their boards have any designs or graphics -- they're just different shapes (optimized for different kinds of riding) with an all white top and an all red bottom. I joke that it's the Christian Louboutin of snowboards. But it's not really. The KORUA brand is all about performance, the aesthetic beauty of being in the mountains, and the simple pleasure of turning a board on snow. If you've ever watched any of their videos or if you follow them on the socials, you'll know that they have a very unique aesthetic. Black and white. Super simple.
To this end, they've just released a new photo book called Ten Years of Turning. The book tells KORUA's brand story through the lens of Aaron Schwartz, who is their in-house photographer. He's been with them since the founding of the company in 2014. And even though I've only seen a few of the pages online, I follow Aaron and I already know that this is a book we're going to need to have hanging around at Parkview Mountain House. If you're into snow and beautiful things, you may want to check it out as well.
People like ski and snowboard towns. Here's an excerpt from a recent WSJ article talking about Park City:
Prices continued to rise in most luxury ski towns this past year, but none grew as much as Park City, a former silver mining town 32 miles east of Salt Lake City. The average home sale price there grew 35% in 2023 from 2022, compared with a 9.4% increase at Vail and Beaver Creek and 3.2% at Aspen, according to the resort report by Summit Sotheby’s International Realty.
The main point of the article is this: Park City has gotten really expensive, and so people are now looking and buying homes further out in places like Heber City, Midway, and Kamas. Here's how expensive expensive is:
Over the last four years, Covid has stoked demand for western resort real estate. In Park City, single-family homes have sold for a median price of $4 million year-to-date, up from $1.996 million in 2019, according to Redfin, which averaged the monthly median sales prices weighted for the number of homes sold. One home was listed in September for $65 million, which could set a record for the state. It’s now under contract, according to listing agent Paul Benson of Engel & Völkers, who declined to disclose the sale price.
This, of course, isn't a novel phenomenon. It's the whole "drive until you qualify" thing. But what's interesting about this particular mountain example is that it's not centered around access to a CBD or downtown; it's centered around "how fast can I get to a ski and snowboard resort?"
For example, Deer Valley has a new East Village that is expected to open up in 2025. This brings the cities mentioned above closer in. And buyers seem to be doing that math: "It's a 25-minute drive today, but next year I'll be able to get on a lift in 15 minutes. Score."
Given that Deer Valley also doesn't allow snowboarders, it's interesting to think about how these trends could be bifurcating the region between skiers and snowboarders. I don't have any data on this, but I bet if you mapped it out, there would be some sort of clustering happen.
The article also goes on to talk about transportation. Because you can't talk about new development and real estate without talking about traffic. But I think Bill Ciraco (Park City Council) gets it exactly right in the article: This is a car problem, and less of a people problem.
In my mind, the Wasatch Range is destined for something like this ONE Wasatch concept, which is/was a proposal to link seven resorts through a handful of new skiable connections. This is similar to what you'll find in Europe, and it means less driving and more time on the mountain.
That's what everyone wants to be doing anyway.
Photo by Lauren Pandolfi on Unsplash
Camera: Fujifilm X-T3 (23mm lens)
People like ski and snowboard towns. Here's an excerpt from a recent WSJ article talking about Park City:
Prices continued to rise in most luxury ski towns this past year, but none grew as much as Park City, a former silver mining town 32 miles east of Salt Lake City. The average home sale price there grew 35% in 2023 from 2022, compared with a 9.4% increase at Vail and Beaver Creek and 3.2% at Aspen, according to the resort report by Summit Sotheby’s International Realty.
The main point of the article is this: Park City has gotten really expensive, and so people are now looking and buying homes further out in places like Heber City, Midway, and Kamas. Here's how expensive expensive is:
Over the last four years, Covid has stoked demand for western resort real estate. In Park City, single-family homes have sold for a median price of $4 million year-to-date, up from $1.996 million in 2019, according to Redfin, which averaged the monthly median sales prices weighted for the number of homes sold. One home was listed in September for $65 million, which could set a record for the state. It’s now under contract, according to listing agent Paul Benson of Engel & Völkers, who declined to disclose the sale price.
This, of course, isn't a novel phenomenon. It's the whole "drive until you qualify" thing. But what's interesting about this particular mountain example is that it's not centered around access to a CBD or downtown; it's centered around "how fast can I get to a ski and snowboard resort?"
For example, Deer Valley has a new East Village that is expected to open up in 2025. This brings the cities mentioned above closer in. And buyers seem to be doing that math: "It's a 25-minute drive today, but next year I'll be able to get on a lift in 15 minutes. Score."
Given that Deer Valley also doesn't allow snowboarders, it's interesting to think about how these trends could be bifurcating the region between skiers and snowboarders. I don't have any data on this, but I bet if you mapped it out, there would be some sort of clustering happen.
The article also goes on to talk about transportation. Because you can't talk about new development and real estate without talking about traffic. But I think Bill Ciraco (Park City Council) gets it exactly right in the article: This is a car problem, and less of a people problem.
In my mind, the Wasatch Range is destined for something like this ONE Wasatch concept, which is/was a proposal to link seven resorts through a handful of new skiable connections. This is similar to what you'll find in Europe, and it means less driving and more time on the mountain.
That's what everyone wants to be doing anyway.
Photo by Lauren Pandolfi on Unsplash
Camera: Fujifilm X-T3 (23mm lens)
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