When I first saw this picture of Louis Vuitton's flagship store in Manhattan I thought it was AI. That is where we are right now. When something looks wild, I just automatically assume it's fake. But alas, it's not fake. Louis Vuitton is renovating their flagship store at the corner of 57th Street and 5th Avenue and so, naturally, they decided to completely cover it with luggage facade wraps.

These wraps make the entire building look like six grey trunks stacked on top of each other and are a nod to a 19th century luggage design from the company. They even used real metal details throughout. Apparently the heaviest luggage handle weighs something like 5,000 pounds.

This is wild and remarkable in so many ways. The scale of it is remarkable. This is a 15 storey building concealed entirely by luggage trunks. It also speaks to the scale and dominance of New York as a city. Not every city can absorb a pile of giant luggage trunks and not bat an eye. But in New York, it's just another noteworthy thing within its relentless urban grid.

I also can't help but think of the work of architects Robert Venturi and Denise Scott Brown. In 1972, they published a book called Learning from Las Vegas. And in it, they defined two types of contrasting buildings: decorated sheds and ducks. Decorated sheds are, as the name suggests, nondescript buildings. Think big box stores. These buildings get their specificity from signage and other ornament because, without this, they'd just be nondescript sheds.

Duck buildings are, on the other hand, buildings that take on a symbolic form. In other words, their shape and construction tell you what they're all about. The term duck comes from an actual building that looks like a duck, namely The Big Duck on Long Island. This is a building that was built in the 1930s to help promote the owner's duck farming business and is now on the US National Register of Historic Places.

The Big Duck is and was an actual building, whereas Louis Vuitton's trunks are just temporary construction wrap. So they're not exactly the same thing. Still, the similarities are there. Both were erected to promote their respectiveness businesses. And both tell you, through their form, what's meant to happen inside. So in this sense, Louis Vuitton has just created its own Big Duck.

Photo by Brad Dickson via Dezeen

Architect Robert Venturi died this week at his home in Philadelphia. He was 93. Here is his obituary from the New York Times.

Robert Venturi was, along with his partner and wife Denise Scott Brown, a central figure in 20th century American architecture. He is often referred to as one of if not the father of postmodernism. But apparently he wasn’t too keen on that moniker.

Venturi is famous for writing both “Complexity and Contradiction in Architecture” and “Learning from Las Vegas”. But his firm also employed somewhere around 100 people at its peak.

Venturi was critical of modernism for its hatred of ornament and for its purist belief that “less is more.” He argued that decoration had long been used in architecture to convey meaning, hence the response: “less is a bore.”

Out of his work in Las Vegas came the notable comparison between a “duck” and the “decorated shed.” See above. The duck is modernism. The building itself becomes the symbol. No ornament is needed.

The decorated shed, on the other hand, uses signage and other ornament to convey its symbolic qualities. The building itself can then be fairly nondescript, which also makes it flexible to a variety of different uses.

This decorated shed approach is what guided the firm’s work and in 1991 he was awarded the Pritzker Prize in Architecture. 

I love that he tried to have the award go equally to his partner Denise Scott Brown. The jury declined his request but he still used “we”, instead of “I”, throughout the entirety of his acceptance speech. Good.

Thank you, Robert Venturi, for all of your contributions to architecture, as well as to the University of Pennsylvania.