
“We learn from history that we do not learn from history.” -Georg Hegel
Back in March, I was reading everything I could find about COVID-19 and about pandemics. Eventually that tapered off. But this week I decided that it was time to go back and learn a lot more about the 1918 Spanish Flu.
I've just ordered John M. Barry's 2004 book called The Great Influenza. Bill Gates wrote about it over the summer -- after he reread it -- and said that it will teach you almost everything you need to know about the influenza. He also said that it's never been more relevant.
Despite happening over 100 years ago, there are no doubt lessons that we can learn from this great influenza. The most important being that leadership and honesty, of course, matter a great deal during a time of crisis.
Barry also argues that the 1918 influenza was responsible for altering the flow of history. He makes the claim (convincingly according to Bill) that it was a contributing factor in the rise of Hitler and the start of World War II.
So I'm looking forward to receiving my copy later this week. If you'd like to purchase your own, you can do that over here. And if you've already read it, please let me know what you thought in the comment section below.

Joe Berridge's recent opinion piece in the Globe and Mail is a good reminder -- in the face of a whole lot of uncertainty -- about the resiliency of our cities.
Those previous decades saw a surge of people and jobs locating downtown, with consequent escalation in rents and prices of offices and housing. Why? Partly demographic, as the well-educated children of the baby boom reached adulthood, and partly lifestyle and work style. Young people go to big cities not just to work and live, but for sex, style, money and power. For ambition and anonymity. And for risk. All in the petri dish of downtown density. These drives have always been as powerful as their subsequent search for suburban security and community.
The structure of the modern megalopolis is not an accident – the dramatic rise of tech employment, two-earner families, the decline of manufacturing, the later date of marriage, smaller households, lifestyle consumerism, teamwork cultures, serial re-education and training – none of these societal trends looks to be diminished by COVID-19. All of them seem to prefer high-density, high-interaction environments.
For those of us in Toronto, it's also important to remember just how quickly this city region was growing pre-COVID-19. That is unlikely to change on the other side of this.

Back in 2008, I was living in the United States. And at that time, during the financial crisis, I remember people positing that the US wouldn't be able to build another commercial office building for at least the next twenty years. That's how bad things felt. People were panicking. But of course, that never happened. Yes, it took some time for real estate values to recover and for people to deleverage, but ultimately things did recover. New buildings were built and new ideas flourished.
In fact, I'll never forget what a close friend of mine said to me a few years after that moment in 2008. He said to me, "you know what Brandon, the crisis was probably one of the best things to happen to me. It meant that I couldn't find a job and I was forced to start my own company. I probably wouldn't have done that otherwise."
Today, we're living through a different kind of crisis with its own set of uncertainties. Some, or perhaps many, seem to think it could lead to the demise of cities, similar to how our last crisis was supposed to lead to the demise of new office buildings (at least for a period of time). It's easy to get caught up in narratives and headlines at times like this. And there are always ways to convince ourselves that this time might be different. Sure, we've had pandemics before, but previous generations didn't have the tech that we have, right? Perhaps.
The challenge is that we're all trying to decode how much of what's happening today is related to (1) short-term dislocation, (2) trends that were already happening and just got accelerated, or (3) durable and long-term structural changes. My own view is that the post-mortems will reveal more of (1) and (2), as opposed to (3). And that will mean that some of us have maybe been making long-term decisions (flee the city) based on short-term dislocation (a 1-2 year health crisis).
Of course, I could be wrong. But it's what I believe and what I have conviction around.
Headlines are designed to target what Seth Godin and others refer to as our "lizard brain." That being the primitive part of our brain that tells us when we're, among other things, scared, hungry, fearful, and horny. What excites the lizard brain is not a headline saying that everything will probably be just fine. What excites the lizard brain is a headline saying that everything is utterly broken and a new paradigm is now upon us -- pay attention or perish.
It's for this reason that I think it can be helpful to pause and ask yourself: "What is it that I truly believe?"

“We learn from history that we do not learn from history.” -Georg Hegel
Back in March, I was reading everything I could find about COVID-19 and about pandemics. Eventually that tapered off. But this week I decided that it was time to go back and learn a lot more about the 1918 Spanish Flu.
I've just ordered John M. Barry's 2004 book called The Great Influenza. Bill Gates wrote about it over the summer -- after he reread it -- and said that it will teach you almost everything you need to know about the influenza. He also said that it's never been more relevant.
Despite happening over 100 years ago, there are no doubt lessons that we can learn from this great influenza. The most important being that leadership and honesty, of course, matter a great deal during a time of crisis.
Barry also argues that the 1918 influenza was responsible for altering the flow of history. He makes the claim (convincingly according to Bill) that it was a contributing factor in the rise of Hitler and the start of World War II.
So I'm looking forward to receiving my copy later this week. If you'd like to purchase your own, you can do that over here. And if you've already read it, please let me know what you thought in the comment section below.

Joe Berridge's recent opinion piece in the Globe and Mail is a good reminder -- in the face of a whole lot of uncertainty -- about the resiliency of our cities.
Those previous decades saw a surge of people and jobs locating downtown, with consequent escalation in rents and prices of offices and housing. Why? Partly demographic, as the well-educated children of the baby boom reached adulthood, and partly lifestyle and work style. Young people go to big cities not just to work and live, but for sex, style, money and power. For ambition and anonymity. And for risk. All in the petri dish of downtown density. These drives have always been as powerful as their subsequent search for suburban security and community.
The structure of the modern megalopolis is not an accident – the dramatic rise of tech employment, two-earner families, the decline of manufacturing, the later date of marriage, smaller households, lifestyle consumerism, teamwork cultures, serial re-education and training – none of these societal trends looks to be diminished by COVID-19. All of them seem to prefer high-density, high-interaction environments.
For those of us in Toronto, it's also important to remember just how quickly this city region was growing pre-COVID-19. That is unlikely to change on the other side of this.

Back in 2008, I was living in the United States. And at that time, during the financial crisis, I remember people positing that the US wouldn't be able to build another commercial office building for at least the next twenty years. That's how bad things felt. People were panicking. But of course, that never happened. Yes, it took some time for real estate values to recover and for people to deleverage, but ultimately things did recover. New buildings were built and new ideas flourished.
In fact, I'll never forget what a close friend of mine said to me a few years after that moment in 2008. He said to me, "you know what Brandon, the crisis was probably one of the best things to happen to me. It meant that I couldn't find a job and I was forced to start my own company. I probably wouldn't have done that otherwise."
Today, we're living through a different kind of crisis with its own set of uncertainties. Some, or perhaps many, seem to think it could lead to the demise of cities, similar to how our last crisis was supposed to lead to the demise of new office buildings (at least for a period of time). It's easy to get caught up in narratives and headlines at times like this. And there are always ways to convince ourselves that this time might be different. Sure, we've had pandemics before, but previous generations didn't have the tech that we have, right? Perhaps.
The challenge is that we're all trying to decode how much of what's happening today is related to (1) short-term dislocation, (2) trends that were already happening and just got accelerated, or (3) durable and long-term structural changes. My own view is that the post-mortems will reveal more of (1) and (2), as opposed to (3). And that will mean that some of us have maybe been making long-term decisions (flee the city) based on short-term dislocation (a 1-2 year health crisis).
Of course, I could be wrong. But it's what I believe and what I have conviction around.
Headlines are designed to target what Seth Godin and others refer to as our "lizard brain." That being the primitive part of our brain that tells us when we're, among other things, scared, hungry, fearful, and horny. What excites the lizard brain is not a headline saying that everything will probably be just fine. What excites the lizard brain is a headline saying that everything is utterly broken and a new paradigm is now upon us -- pay attention or perish.
It's for this reason that I think it can be helpful to pause and ask yourself: "What is it that I truly believe?"
But Berridge does also point out some of the potential fallouts from this pandemic. The economics of urban transit, for example, could remain a problem for quite some time. This will strain public purses. (Car usage rebounded quickly, but transit ridership has not.)
We are also likely to see increased traffic congestion as a result of people eschewing transit (and probably a bunch of other factors). Like Berridge, I am a supporter of road/congestion pricing, and have been writing about that on this blog for many years.
The best things to tax/price are things that are generally viewed as bad and where demand is largely inelastic. That is, even if you increase the price, many or most people will probably still do it anyway. Think of things like smoking.
Up until now, Toronto hasn't had the moxie to make difficult (political) decisions like this one. Perhaps this pandemic will leave us no other choice.
But Berridge does also point out some of the potential fallouts from this pandemic. The economics of urban transit, for example, could remain a problem for quite some time. This will strain public purses. (Car usage rebounded quickly, but transit ridership has not.)
We are also likely to see increased traffic congestion as a result of people eschewing transit (and probably a bunch of other factors). Like Berridge, I am a supporter of road/congestion pricing, and have been writing about that on this blog for many years.
The best things to tax/price are things that are generally viewed as bad and where demand is largely inelastic. That is, even if you increase the price, many or most people will probably still do it anyway. Think of things like smoking.
Up until now, Toronto hasn't had the moxie to make difficult (political) decisions like this one. Perhaps this pandemic will leave us no other choice.
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