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This month, Amazon announced that it will be opening a new 230,000 sf big box store in the suburbs of Chicago. Half of the store will be consumer-facing, where customers can browse aisles for groceries, household items, and general merchandise, and the other half will serve as a kind of micro-fulfillment center.
Supposedly, the municipality applied a restriction to the lands requiring it to be a consumer-facing store; it can't just be for fulfillment. But it seems that some kinds are allowed.
My understanding is that the "fulfillment" component of the project will allow customers to order (on kiosks throughout the store) certain items "from the back" and have them delivered to the front of the store for checkout. Importantly, it also decouples inventory management and optimizes the back-of-house for online grocery.
This is a big store; bigger than even a Walmart Supercenter. It also sits on a 35-acre site, which means the lot coverage is only around 15%. However, there's also a large stormwater management pond and room for additional pad buildings based on this site plan:
A store this massive is a fascinating signal because it's a clear admission from Amazon that it needs to get its brick-and-mortar strategy right if it wants to compete in grocery. Even after its Whole Foods acquisition, it's only about 3% of the US grocery market, whereas Walmart is sitting at over 20%.
Ten years ago, it did not feel like this would be where we would end up. Retail as a real estate asset class was out of favor. Brick-and-mortar retail seemed destined to be disrupted by e-commerce and drone delivery. But retail evolved and grocery proved to be a unique facet of retail. At least so far.
Cover photo by Brittani Burns on Unsplash
My friend Matthew Slutsky runs a company called BuzzBuzzHome that allows you to search for new construction homes. This week they launched a feature that allows you to put down a deposit on a new home – online – with your credit card. It’s live right now for the Barra on Queen in Kitchener, Ontario.
I know that Matthew and his team have been working on this for years (I saw earlier demos), and so I wanted to publicly congratulate them on the blog. I’m not sure who their competitors are right now, but this feels to me like one of the first online real estate marketplaces where you can actually just hit “buy now.” Huge accomplishment.
I am sure many of you will have objections that we will hear about in the comment section below. But I have little doubt that this is the future. People used to say that the masses aren’t going to buy clothes online because of the need to try things on. I own suits that I have purchased online. People will buy real estate online.
The more important question: When will it go mainstream?
Version One Ventures – which is an early-stage venture capital fund based in Vancouver – recently published a free handbook called, A Guide to Marketplaces.
Online marketplaces are really fascinating because they are perhaps broader in scope than you might initially think. For example, Uber is a marketplace. There’s a supply-side (drivers with cars) and a demand-side (people needing rides). Uber connects these two groups together and acts as a kind of digital middle person. Uber does not own any of the cars.
This month, Amazon announced that it will be opening a new 230,000 sf big box store in the suburbs of Chicago. Half of the store will be consumer-facing, where customers can browse aisles for groceries, household items, and general merchandise, and the other half will serve as a kind of micro-fulfillment center.
Supposedly, the municipality applied a restriction to the lands requiring it to be a consumer-facing store; it can't just be for fulfillment. But it seems that some kinds are allowed.
My understanding is that the "fulfillment" component of the project will allow customers to order (on kiosks throughout the store) certain items "from the back" and have them delivered to the front of the store for checkout. Importantly, it also decouples inventory management and optimizes the back-of-house for online grocery.
This is a big store; bigger than even a Walmart Supercenter. It also sits on a 35-acre site, which means the lot coverage is only around 15%. However, there's also a large stormwater management pond and room for additional pad buildings based on this site plan:
A store this massive is a fascinating signal because it's a clear admission from Amazon that it needs to get its brick-and-mortar strategy right if it wants to compete in grocery. Even after its Whole Foods acquisition, it's only about 3% of the US grocery market, whereas Walmart is sitting at over 20%.
Ten years ago, it did not feel like this would be where we would end up. Retail as a real estate asset class was out of favor. Brick-and-mortar retail seemed destined to be disrupted by e-commerce and drone delivery. But retail evolved and grocery proved to be a unique facet of retail. At least so far.
Cover photo by Brittani Burns on Unsplash
My friend Matthew Slutsky runs a company called BuzzBuzzHome that allows you to search for new construction homes. This week they launched a feature that allows you to put down a deposit on a new home – online – with your credit card. It’s live right now for the Barra on Queen in Kitchener, Ontario.
I know that Matthew and his team have been working on this for years (I saw earlier demos), and so I wanted to publicly congratulate them on the blog. I’m not sure who their competitors are right now, but this feels to me like one of the first online real estate marketplaces where you can actually just hit “buy now.” Huge accomplishment.
I am sure many of you will have objections that we will hear about in the comment section below. But I have little doubt that this is the future. People used to say that the masses aren’t going to buy clothes online because of the need to try things on. I own suits that I have purchased online. People will buy real estate online.
The more important question: When will it go mainstream?
Version One Ventures – which is an early-stage venture capital fund based in Vancouver – recently published a free handbook called, A Guide to Marketplaces.
Online marketplaces are really fascinating because they are perhaps broader in scope than you might initially think. For example, Uber is a marketplace. There’s a supply-side (drivers with cars) and a demand-side (people needing rides). Uber connects these two groups together and acts as a kind of digital middle person. Uber does not own any of the cars.
This is an incredibly power business model and it can and is being applied in many different ways. Here are the top internet marketplaces (via the handbook):
I have been interested in this space for years because I have been very curious as to why we haven’t seen more innovation when it comes to online real estate marketplaces. Yes, there are platforms like Zillow.com. But Zillow has not done to real estate what Uber is doing to urban mobility.
My thinking is that it comes down to supply-side aggregation. Online marketplaces in general are hard to get started, which is why investors love them. They have defensibility. But real estate, in particular, is even harder to jumpstart compared to the incumbent models because of what I see as constraints on the supply-side.
That’s why I am so excited about what BuzzBuzzHome.com is doing on the new construction side of the business. They are aggregating supply.
If you’d like to download the guide to marketplaces in PDF, click here. It’s a great read and I’m glad that Boris and Angela took the time to assemble. Thank you :)
This is an incredibly power business model and it can and is being applied in many different ways. Here are the top internet marketplaces (via the handbook):
I have been interested in this space for years because I have been very curious as to why we haven’t seen more innovation when it comes to online real estate marketplaces. Yes, there are platforms like Zillow.com. But Zillow has not done to real estate what Uber is doing to urban mobility.
My thinking is that it comes down to supply-side aggregation. Online marketplaces in general are hard to get started, which is why investors love them. They have defensibility. But real estate, in particular, is even harder to jumpstart compared to the incumbent models because of what I see as constraints on the supply-side.
That’s why I am so excited about what BuzzBuzzHome.com is doing on the new construction side of the business. They are aggregating supply.
If you’d like to download the guide to marketplaces in PDF, click here. It’s a great read and I’m glad that Boris and Angela took the time to assemble. Thank you :)
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